Rockford Ranney
Yukon,Oklahoma
Summary
Results-driven executive with experience in strategic leadership and operational excellence. Proven track record in driving growth, optimizing processes, and fostering team collaboration. Exceptional skills in strategic planning, financial management, and stakeholder engagement. Adaptable and reliable, consistently achieving high-impact results in dynamic environments.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Vice President of Inside Sales
Global Payments
04.2023 - Current
- Transformed teams to focus on inbound leads from digital platforms driven by marketing.
- Increased revenue from $9M in 2023 to $14M in 2024 with 5% fewer MQLs and reduced headcount.
- Developed a new sales team with an efficient referral process for certified Heartland Dealers and EVO resellers, achieving revenue growth exceeding 191% against the 2024 budget.
- Reduced employee attrition rates below 10% in 2023 and 2024, fostering growth among all direct reports.
- Reconstructed Sales Development team's referral sources and processes, enhancing client coverage and conversion rates.
- Unified diverse teams into a cohesive culture and approach to inside sales, integrating SDR and HPOS teams into the inbound marketing framework.
- Consistently collaborated with marketing on revenue goals, lead flow, campaign rollouts, and pipeline forecasting.
- Established a culture of continuous improvement, driving innovation and sustainable growth throughout the organization.
Director of Inside Sales
Global Payments
06.2019 - 04.2023
- Led three strategic initiatives: Associations, Financial Institutions, Inbound Payments/Payroll.
- Cultivated relationships with Tier 1 partners to drive mutual objectives.
- Transformed a small team generating $50k margin monthly to over $1M within three years.
- Aligned legacy TSYS teams with Heartland culture, workflows, and processes.
- Provided comprehensive business insights by evaluating upstream and downstream impacts for stakeholders.
- Developed Cross-Sell initiatives, including Zenial hardware upgrades and card-not-present solutions.
- Integrated International Bank Card into inside sales teams while maintaining revenue growth.
- Built a high-performing inside sales team through recruitment, training, and performance reviews.
Sr. Manager of Inside Sales Training and Operations
Heartland Payment Systems
03.2018 - 06.2019
- Administered Outreach, Dialpad, and Salesforce to enhance sales team efficiency.
- Facilitated new hire onboarding and monitored initial 90-day performance.
- Established an incubator program for new hires with live sales training.
- Implemented 4DX business model to drive high team effectiveness.
- Created call scripts, mentoring programs, and comprehensive training processes.
- Managed operations project backlog based on business value and ROI.
- Developed user enablement materials, including release communications and ROI analysis.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
Division Manager of Inside Sales
Heartland Payment Systems
01.2017 - 03.2018
- Led inside sales team to exceed performance quotas and revenue targets.
- Achieved 2016 sales revenue of $174,000, surpassing $205,000 in five months of 2017.
- Exceeded 2017 sales goal, reaching 220.05% of target.
- Expanded team from nine to 16 employees and promoted three to Territory Managers.
- Maintained low attrition rate of 18.2% within first year.
- Established strategic partnerships with operations, sales departments, banks, and technology dealers.
- Cultivated a performance-driven culture that attracted quality talent and enhanced key performance indicators.
Manager of Sales Training
Heartland Payment Systems
07.2015 - 01.2017
- Oversaw nationwide training operations, leading a team of 12 corporate trainers and collaborating with regional vice presidents.
- Established new training division focused on key revenue-generating products, enabling in-depth training for sales teams.
- Developed leadership certification program to enhance company culture, expectations, and onboarding experiences.
- Integrated learning management system, transferring content, creating new materials, and maintaining all site resources.
- Implemented audio/video recording technology for supervisors to provide immediate feedback and tailored grading criteria.
Supervisor of Sales Training
Heartland Payment Systems
11.2014 - 07.2015
- Managed daily operations for three trainers across eastern United States.
- Conducted quality assurance assessments on training presentations, enhancing trainer performance.
- Established training department standards and utilized QuickBase for tracking mentoring progress.
- Leveraged data-driven insights to assess individual performance improvement following participation in sales training initiatives.
- Boosted sales team performance by implementing comprehensive training programs tailored to individual strengths and weaknesses.
Corporate Sales Trainer
Heartland Payment Systems
02.2013 - 11.2014
- Developed interactive training guides for regional sales trainers to improve instructional quality.
- Partnered with regional field sales managers to enhance coaching and training effectiveness.
- Delivered IT customer support and CRM training to entire sales force, facilitating cross-training of 60 representatives.
- Rolled out custom enrollment tool and deployed tablets to field sellers, enhancing client onboarding experience.
- Facilitated role-playing exercises and simulations, providing hands-on experience in real-world sales scenarios.
- Increased business revenue through optimized onboarding processes and improved client interactions.
Education
Bachelor’s Degree - International Business
University of Central Oklahoma
Edmond, OK12-2010
Skills
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Sales operations management
- Sales process optimization
- Sales strategy development
- CRM proficiency
- Sales pipeline management
- Goals and performance
Accomplishments
- 2022 & 2024 Vice President Level 10 Award for over 110% YoY growth
- 2022 Global Payments President’s Club Winner
- 2019 Entrepreneur of the Year
- 2019 Division Manager of the Year
- 3X Champions Club
- 5X Heartland Incentive Trip Winner
- The Vista Collection - All 3 with $133k recurring monthly revenue
- 2013 Great Lakes Partner Award
Certification
Salesforce Trailhead
Administrator Earned in 2018
Timeline
Vice President of Inside Sales
Global Payments
04.2023 - Current
Director of Inside Sales
Global Payments
06.2019 - 04.2023
Sr. Manager of Inside Sales Training and Operations
Heartland Payment Systems
03.2018 - 06.2019
Division Manager of Inside Sales
Heartland Payment Systems
01.2017 - 03.2018
Manager of Sales Training
Heartland Payment Systems
07.2015 - 01.2017
Supervisor of Sales Training
Heartland Payment Systems
11.2014 - 07.2015
Corporate Sales Trainer
Heartland Payment Systems
02.2013 - 11.2014
Bachelor’s Degree - International Business
University of Central Oklahoma
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