Work Preference
Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
AdministrativeAssistant
Glen "Rocky" Coleman Jr.
Open To Work

Glen "Rocky" Coleman Jr.

Geary,United States

Work Preference

Job Search Status

Open to work
Desired start date: Immediately

Desired Job Title

FounderMarketing & Entertainment ManagerInterim Marketing Manager / Design TechIT / Game Technician / Vault Cashier

Work Type

Full TimePart TimeContract WorkGig WorkConsultingVolunteerSeasonal Work

Location Preference

On-SiteRemoteHybrid
Location: Geary, United States
Open to relocation: Yes

Salary Range

$55000/yr - $200000/yr

Summary

Accomplished Marketing & Entertainment Manager with a solid record of delivering 100% profit enhancement through strategic marketing approaches and exceptional client engagement. Skilled in brand management and event execution, I excel in building relationships and leading teams to achieve ambitious goals in competitive environments.

Overview

19
19
years of professional experience

Work History

Founder

Hydra Agency
Yukon, OK
01.2025 - Current
  • Hydra Agency is a collaboration of seasoned, award-winning experts with over fifty years of combined experience in the highly competitive casino, oil and gas, entertainment, and marketing industries. The goal is to provide our clients with the resources of a global network while taking the time to understand their individual needs.
  • Oversaw all aspects of operations, including finance, sales, marketing, and human resources.
  • Developed and executed business plans, ensuring alignment with the long-term objectives of clients.
  • Identified new business opportunities through market research and competitive analysis.
  • Managed investor relations activities, including fundraising efforts and communications.
  • Leveraged data analytics to identify trends, opportunities, and areas for improvement across various business platforms.

Marketing & Entertainment Manager

Sugar Creek Casinos, Hotel & Event Center
Hinton & Anadarko, United States
10.2009 - 11.2024
  • Company Overview: Sugar Creek Casino faced significant debt and required an experienced casino marketer to revitalize its business. Today, Sugar Creek has rapidly transformed into the premier entertainment destination in Western Oklahoma, featuring over 800 Vegas-style slots, live table games, multiple restaurants and bars, and the Sugar Creek Event Center, an award-winning, 1,200-seat venue.
  • As the Marketing & Entertainment Manager, I held a variety of responsibilities critical to the success of our organization including managing the Marketing, Entertainment, Creative Design, Patron Database, and Rewards Departments.
  • I carefully evaluated our marketing programs, identified trends, and adapted strategies to navigate the ever-changing competitive landscape.
  • A significant part of my role involved engaging directly with customers, which allowed me to gather valuable insights and build relationships that helped refine our services.
  • In addition to overseeing a talented team of coordinators, designers, host and customer service representatives, I aimed to optimize our collective strategy to increase the number of active patrons.
  • My duties included managing sales initiatives, creating attractive incentives to draw in and retain customers, and orchestrating special events and promotions to enhance brand visibility and engagement.
  • Throughout my tenure, I maintained a strong focus on achieving key objectives related to revenue generation, profitability, and market share growth.
  • I compiled comprehensive status reports on our marketing programs to ensure alignment with customer preferences and cross-promotional initiatives.
  • Additionally, I produced detailed monthly, quarterly, and annual marketing reports that provided transparency and guided our financial planning, establishing a robust foundation for our ongoing marketing efforts.
  • I was tasked with analyzing marketing programs, developing tactics to adapt to changing competitive conditions, interacting with customers, supervising gaming hosts, and optimizing team strategy to increase active patrons.
  • I was also responsible for managing sales, creating incentives, and planning special events and promotions, all while achieving goals related to revenue, profitability, and market share.
  • As the Entertainment Manager, my responsibilities included searching for booking, planning, and executing an entertainment schedule while supervising event staff and volunteers.
  • I successfully promoted over 400 concerts and sporting events featuring notable acts such as Loretta Lynn, Trace Adkins, Martina McBride, Clint Black, Scotty McCreery, Josh Turner, Wynonna Judd, Travis Tritt, Vince Neil of Mötley Crüe, Bret Michaels, RATT, Warrant, The Temptations, The Four Tops, Keith Sweat, Kool & the Gang, The Wayans Brothers, Bob Saget, Jim Belushi, Bill Engvall, and Rodney Carrington.
  • I also developed marketing campaigns to increase brand awareness and customer acquisition.
  • My role involved crafting creative and compelling messaging that resonated with customers and drove sales, as well as negotiating favorable terms with vendors and artists, resulting in cost savings of over $300,000 annually.
  • Sugar Creek Casino faced significant debt and required an experienced casino marketer to revitalize its business. Today, Sugar Creek has rapidly transformed into the premier entertainment destination in Western Oklahoma, featuring over 800 Vegas-style slots, live table games, multiple restaurants and bars, and the Sugar Creek Event Center, an award-winning, 1,200-seat venue.

Interim Marketing Manager / Design Tech

Blackhawk Casino / Sac & Fox Nation Casinos
Shawnee & Stroud, United States
03.2007 - 02.2009
  • Company Overview: Sac & Fox Casinos included three locations and the Heartland Amphitheater. Sac & Fox Casino Shawnee, now known as Blackhawk Casino, faced declining business due to the opening of a larger casino just seven miles from the Oklahoma City metro area.
  • With my assistance in restructuring the marketing program, by the end of the summer quarter in 2008, Sac & Fox Casino became the 'Locals' Favorite Casino,' with 1 in 4 people living in the Shawnee and Tecumseh areas visiting the casino on a monthly basis.
  • Over the first 21 months, I progressively developed the casino's marketing strategy from the ground up.
  • I also contributed to the development of the new Heartland Amphitheater, which hosts concerts, sporting events, and special festivals.
  • Through aggressive marketing programs in a highly competitive marketplace, I helped increase profits by one hundred percent.
  • Additionally, I served as the Host and Announcer for all casino promotions.
  • I was responsible for designing, creating, and printing casino newsletters, website content, and radio and television advertisements, including both digital and print signage.
  • Furthermore, I successfully designed and developed a profitable casino floor layout that promotes a customer-friendly flow across the three gaming facilities.
  • I also maintained the network, managed passwords, performed software updates, and oversaw hardware and software installations.
  • Sac & Fox Casinos included three locations and the Heartland Amphitheater. Sac & Fox Casino Shawnee, now known as Blackhawk Casino, faced declining business due to the opening of a larger casino just seven miles from the Oklahoma City metro area.

IT / Game Technician / Vault Cashier

Silver Buffalo Casino
Anadarko, United States
05.2006 - 12.2006
  • Company Overview: Silver Buffalo Casino was Oklahoma's first fully Class III casino.
  • I played a key role in developing the slot machines, the information technology infrastructure, and the layouts from the ground up.
  • My responsibilities included maintaining the network, managing passwords, and performing software updates and hardware installations.
  • I was also involved in repairing and maintaining printers and troubleshooting malfunctions.
  • Additionally, I accessed machine game histories, managed computer servers, and generated game reports to identify and understand technical and mechanical issues with the games.
  • As a Vault Cashier, I was responsible for handling hundreds of thousands of dollars.
  • My tasks included counting incoming cash, chips, and other monetary items, as well as auditing the vault during entry and exit.
  • I was in charge of transferring funds, verifying total monetary amounts, denominational quantities, and segregating denominations by chip or value for individuals requiring a bank.
  • All transactions were recorded in an automated accounting system, and any deviations or errors were reported in accordance with TICS regulations.
  • Silver Buffalo Casino was Oklahoma's first fully Class III casino.

Education

General Education -

The American Academy

Gaming Management Training Certification -

National Indian Gaming Association

Casino Marketing/Host Player Development Training -

Raving Consulting

Multiple Marketing & Graphic Design Certifications -

CareerTrack

Digital Marketing & Social Media Marketing Certifications -

Skillpath

Skills

  • Marketing Strategy
  • Brand Management
  • Digital Marketing
  • Social Marketing
  • Leadership and Teamwork Management
  • Customer Engagement
  • Effective Time Management
  • Adaptability
  • Ability to Work Under Pressure
  • Ability to Speak in Public
  • Diversity Awareness
  • Public Relations
  • Budgeting Skills
  • Data Analysis
  • Event Management
  • Entertainment booking
  • Accounting Software
  • Community Management
  • Customer Relationship Management
  • Relationship Building
  • Critical Thinking
  • Talent Acquisition
  • Problem Solving
  • Graphic Design
  • Adobe Creative Cloud
  • Microsoft Windows
  • Microsoft Office
  • Computer Skills
  • Information Technology
  • Vendor Relations
  • Sponsorship Management

Accomplishments

Oklahoma Indian Gaming Associations - Chairman's Award for Outstanding Individual Achievement, 2018, recognizes individuals in the Oklahoma Indian Gaming industry who have made a significant impact.

References

References available upon request.

Timeline

Founder

Hydra Agency
01.2025 - Current

Marketing & Entertainment Manager

Sugar Creek Casinos, Hotel & Event Center
10.2009 - 11.2024

Interim Marketing Manager / Design Tech

Blackhawk Casino / Sac & Fox Nation Casinos
03.2007 - 02.2009

IT / Game Technician / Vault Cashier

Silver Buffalo Casino
05.2006 - 12.2006

General Education -

The American Academy

Gaming Management Training Certification -

National Indian Gaming Association

Casino Marketing/Host Player Development Training -

Raving Consulting

Multiple Marketing & Graphic Design Certifications -

CareerTrack

Digital Marketing & Social Media Marketing Certifications -

Skillpath

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