ROCKY PLEIMANN

Pernod Ricard is the world's second-largest seller of premium spirits and wine, owning brands such as Jameson, Absolut, Glenlivet, and GH Mumm. As a member of the Field Marketing team, I support commercial marketing, brand engagement, and sales enablement initiatives for category-leading brands across multiple consumer touchpoints for 14 US states, with a $50M budget responsibility.

• Directed execution of $15M+ in annual marketing assets across print, digital, display, and OOH channels, ensuring on-time, brand-compliant delivery of national campaigns into local markets that supported key sales objectives.
• Collaborated on Agile testing and UI design projects to deploy ERP systems that enhanced planning accuracy, budgeting transparency, and execution tracking—driving measurable cost savings in A&P spend.
• Earned multiple peer-awarded accolades for mentorship and leadership, by fostering a “One Team” culture that promoted alignment and collaboration across departments.
• Transformed vendor relationships into strategic partnerships, improving performance and reducing process bottlenecks through expert negotiation, proactive problem-solving, and data-driven execution.

Profound Foods is North Texas' largest virtual farmers market, delivering locally sourced groceries via B2C and B2B channels.

As the E-Commerce Sales & Vendor Manager, I led relationships with over 60 vendors, controlled website operations, and aided in the growth of their B2C business.

Accomplishments:

• Increased weekly sales by 15% and product listings by 20% within 8 months by strategically managing the digital shelf, leveraging procurement, pricing, and promotions for PROFOUNDFOODS.COM.
• Enhanced user experience and conversion potential by leading a comprehensive website redesign—developing original content and partnering with platform developers to make performance improvements.
• Oversaw all digital merchandising and marketing content, managing product listings, email campaigns, and social media to strengthen engagement and drive sales.
• Expanded brand awareness and customer loyalty through high-impact sponsorships and special events, including Farmtender—a trade engagement initiative connecting Profound Microfarms with bartenders, mixologists, and local tastemakers.

Devils River Whiskey is a craft distiller of bourbon whiskey with distribution across the U.S. and in some international markets.

Tasked with establishing their new Field Marketing team, with responsibilities toward brand development, I owned the strategy, planning, execution, and performance measurement of our experiential, consumer, and trade engagement activities for 7 US states against a $1M budget.

Accomplishments:

• Executed 100+ brand activations annually, generating over 1M consumer engagements and elevating brand visibility across key markets.
• Managed regional marketing budgets and established performance KPIs, reducing average cost per interception (CPI) from $5 to under $1, driving measurable ROI improvement.
• Shaped brand identity and consumer perception through through direct contribution to strategic decisions related to the 'look and feel' of the brand, including the leadership of brand ambassadors and street teams.
• Promoted to Market Manager (Jan 2020) to lead On-Premise Key Account development in the Dallas–Fort Worth region while maintaining oversight of regional Field Marketing initiatives.

Drove 37% growth in On-Premise key accounts by expanding brand presence within a competitive market, secured major retail partnerships (Total Wine, Specs) through the company’s first chain activation program, and increased consumer engagement via targeted events, samplings, and sponsorship activations.

Spearheaded the development and launch of the company’s first DTC e-commerce website, generating approximately $1M in first-month sales, while consulting on platform strategy, managing content and data migration for thousands of SKUs, and expanding reach through optimized eBay listings.

Managed a high-volume Salesforce pipeline of inbound leads for a SaaS eCommerce platform (formerly MonsterCommerce), consistently meeting targets and earning ‘Salesperson of the Month’ twice in six months, while customizing solutions for hundreds of clients, upselling add-on services, and collaborating cross-functionally with Design, SEO, and IT teams.