Hubspot
Hi, I’m
ROD WHISNER
Marketing Director + Brand Strategy
Snow Hill,MD
Business has only two functions – marketing and innovation.
Peter Drucker
Summary
Start-up minded, creative-driven content strategist and digital product marketing specialist focused on creating engaging B2B content, messaging, and campaigns that generate demand and drive brand awareness.
Overview
18
years of professional experience
Work History
ThinkSecureNetLewes, DE
Director of Marketing
08.2022 - Current
Job overview
- Develop and implement initiatives that drive growth and brand awareness for the ThinkSecureNet and SecureNetMD brands, via scalable and repeatable demand generation processes that increase pipeline traffic through a variety of digital and offline channels
- Leverage marketing automation and ABM-related workflows and sequences (Hubspot) to generate traffic, convert visitors into leads, and nurture them into converted customers using dynamic workflows
- Develop and manage online initiatives to drive growth, including rich content for each brand, digital marketing programs, and online and field sales.
DS SmithAtlanta, America
Digital + Content Marketing Manager
06.2018 - 07.2022
Job overview
- Collaborated closely with Sales, Marketing, and product innovation teams to continuously develop and refine value propositions, branding, prospect messaging, sales enablement materials and event messaging
- Collaborated closely with Sales, Marketing, and Innovation teams to continuously develop and refine value propositions, branding, prospect messaging, sales enablement materials and event messaging
- Increased inbound marketing leads by 16% and MQL’s by 23% YOY; Increased social media impressions by 300% and post engagements by 6% YOY.
GKD-USACambridge, MD
Director Of Marketing
04.2017 - 06.2018
Job overview
- Hired to direct all aspects of branding, content, and product positioning for GKD's architectural, industrial mesh, and process belt divisions in North America
- Crafted and generated compelling marketing content that increased net new MQL’s by 15%
- Led product launch teams, driving the development of launch materials including catalog and web copy, literature pieces, press releases, and media kits, email announcements, microsites, and other strategies.
CastlebranchWilmington, NC
Content Solutions Architect
01.2016 - 04.2017
Job overview
- Hired to direct cross-functional team that worked across multiple product lines/business units to deliver effective, targeted content strategy to defined personas and build sales pipeline
- Improved overall outbound engagement rate of SDR’s by 9% and increased net-new appointments by 19% YOY
- Aligned and focused efforts of all creative resources including designers, writers, and external vendors.
Blackbaud, Target Analytics, SC
Senior Channel Marketing Director
03.2014 - 01.2016
Job overview
- Hired to generated integrated omnichannel campaigns with content for outbound email, webinars, and telemarketing for digital channels and outbound Business Development Representatives (scripts, landing pages, social media posts)
- Improved outbound campaign results by leveraging Marketo and SFDC while building and testing segmentation marketing strategies.
TruphoneRaleigh, NC
Director Of Marketing
07.2012 - 01.2014
Job overview
- Hired to launch Truphone America’s SIM product, demand generation strategy and brand awareness campaign
- Generated awareness and drove demand by leveraging brand localization strategies along with the creating of B2B/B2C campaigns
- Increased traffic while managing SEM/SEO for NA website
- Utilized Marketo and SFDC to develop and launch demand strategies, including outbound email campaigns and inbound PPC strategies.
NavtrakSalisbury, MD
Director Of Marketing Strategy
06.2005 - 07.2012
Job overview
- Directed Marketing & Communications team for nationwide expansion of GPS-based SaaS product offering
- Generated ~$2MM in directly attributable revenue generated by Marketing over 7 years from Adwords and email automation strategies
- Increased inbound conversions while working cross-functionally to manage SEO and keyword strategies in Adwords and other B2B SMB software marketplace sites.
Education
Concord UniversityAthens, WV
Bachelor of Arts from Advertising
Skills
Campaign Management
Digital marketing
Content editing
Demand Generation
Strategic Content Planning
Campaign Development
Copywriting Expertise
Branding
Hubspot Marketing Certified
Email Marketing Strategy
Digital Marketing
Software
Adobe Creative Suite
Linkedin, Facebook, Twitter Ad Platforms
Pardon
Hootsuite Enterprise
SFDC
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director of Marketing
ThinkSecureNet
08.2022 - Current
Digital + Content Marketing Manager
DS Smith
06.2018 - 07.2022
Director Of Marketing
GKD-USA
04.2017 - 06.2018
Content Solutions Architect
Castlebranch
01.2016 - 04.2017
Senior Channel Marketing Director
Blackbaud, Target Analytics
03.2014 - 01.2016
Director Of Marketing
Truphone
07.2012 - 01.2014
Director Of Marketing Strategy
Navtrak
06.2005 - 07.2012
Concord University
Bachelor of Arts from Advertising