Roderick White

• Creating a CSV file using a pre-populated Excel file and sending customer emails using templates populated by the CSV file (Iterable is the application we use at DoorDash)
• Apply credits in bulk using pre-populated Google Sheets file
• Placing orders based on listed order details (e.g., item name, quantity, address, discount code, scheduled delivery date/time)
• Finding substitution(s) if ordered items are out of stock (e.g., search for exact item at next closest location, find substitutions within same brand, type of food, flavor, product volume)
• Tracked and analyzed reports to determine needed improvements.
• Work on products, pricing and strategy needed to create market-leading subscription business

Supporting high volume of incoming inquiries pursuant to legal requests from law enforcement.

• Composed and revised legal documents, including letters, dispositions, and court filings Project management and process development under deadline pressure.
• Managed international cases dealing with fraud, child exploitation, violent crime, and drug crimes.
• Developed and launched policies for SOP and processes for handling large volumes of requests based on regional trends.
• Analyze and respond to international criminal legal requests for user data using tools such as (e.g., SQL)
• Support escalations and facilitate communication of processes and policies to internal stakeholders
• Provide new agent cross functional workflow training

• Oversaw media relations functions including crisis response.
• Wrote, edited, and distributed news releases, media advisories, and marketing material for campaigns, creating customer focused copy with appropriate tone and voice.
• Partner closely with executives within the organization to set internal and external communications strategies
• Lead successful national and regional marketing campaigns
• Wrote & edit FAQs, social media content, Intranet, & company newsletters.
• Advised executives and team members on business strategies
• Coordinated direct marketing campaign to develop network of contacts which increased customer community outreach and 37% increase in sales. Delivered quality results within proposed budget and negotiated total cost down by at least 20%.
• Communicated with media weekly to build relationships and optimize press coverage.

Lead strategic development and implementation of brand communication strategy in order to maximize profitable growth and brand image.

• Implemented data collection and KPI's to measure success and stay on top of operations.
• Created "12 days of Sales" marketing campaign, which was responsible for 45% increase over years previous total sales.
• Implemented social media company wide
• Developed & wrote marketing presentations, social media content, articles and newsletters.
• Managed online creative and collateral brand data asset management (DAM) platforms increasing user usage by 40% YOY
• Worked closely with product development teams to create and rolled out B2B and B2C print, email marketing, and digital marketing collateral for over 100 stores.
• Developed and executed marketing tactics - including cost estimates, media buying, assigning tasks to various team members, and managing budgets and timelines.
• Identified appropriate marketing channels and target customers for campaigns.
• Created Google AdWords and Click-to-Web ads with an average of
  3.5% click-through-rate

• Proficient in using online learning management systems (LMS) and various office applications, including word processing, spreadsheet, graphics, and presentation programs.
• Effective project management skills, with the ability to oversee multiple projects concurrently, adapt to changing responsibilities and priorities, and meet deadlines.
• Knowledgeable in training techniques, curriculum development, and program design, with a focus on customer service programs.
• Outstanding organizational, negotiation, and interpersonal abilities.
• Demonstrated teaching and presentation skills, including the development of LMS education and informational presentations.
• Leadership capabilities to guide a team of professionals in problem resolution processes and facilitate meetings.
• Effective communication and collaboration with individuals at all levels of management, administration, and staff.
• Demonstrated independence and self-direction, enabling the anticipation of problems, handling difficult circumstances, and making sound business decisions.

Responsible for developing and executing the marketing plan and brand strategy for the company.

• Monitored online advertising and social media campaigns to assess success of different strategies.
• Created and formatted PowerPoint presentations for background, strategy, and marketing.
• Met primary attainment goal by 100% or higher each quarter
• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits