Overview
Work History
Education
Skills
Timeline
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RODNEY BARABINO

Austin,TX

Overview

10
10
years of professional experience

Work History

Senior Manager, Lifecycle

N-able Technologies
Austin, TX
06.2022 - Current
  • Developed KPIs for tracking progress against goals set for each campaign.
  • Organized events such as trade shows, conferences, and webinars to promote products or services.
  • Executed A and B testing plans on different elements of campaigns including landing pages and emails.
  • Developed relationships with influencers in order to increase brand visibility.

Email Marketing Manager - B2B

Dell Technologies
Round Rock, TX
06.2021 - 06.2022
  • Leads the B2B email efforts from roadmap creation, creative, optimizations, and engagement analysis
  • Increased open rates (+139%), click rates (+186%), and average email revenue per quarter (+206%)
  • Generated a quarterly record of $5.4 million in email revenue in FY22Q4
  • Reports on metrics and delivers insights for improving the customer journey through nurture campaigns
  • Collaborates internally with production, media, creative, product teams, brand teams, and CRM to build and execute email marketing program
  • Uses A/B testing, market research, customer usage/segmentation, and competitive analysis to inform assortment decisions and enhancements

Internal Marketing Communications Manager

Dell Technologies
Round Rock, TX
10.2019 - 06.2021
  • Served as project manager/editor of biweekly global sales and marketing newsletters with an audience of 58K+ contacts
  • Generated an increase in open rates (+11%) and click rates (+19%)
  • Provided ongoing reader engagement analysis and mobile optimization across Global Marketing email communication templates
  • Managed the editorial calendar by partnering with product business units, creative, social media, and campaign managers to develop an optimized promotion schedule

Email Marketing Specialist

Intertek Alchemy
Austin, TX
09.2017 - 10.2019
  • Oversaw an email marketing program that boosted digital marketing MQLs by 20-24% per quarter
  • Achieved company record-high open rates (30%+) and click-to-open rates (16%+) while also maintaining record-low unsubscribe rates
  • Managed an email database of over 200K contacts with 10+ nurture streams and 400 emails created per quarter
  • Used A/B testing, lead scoring, and list segmentation to produce targeted, inbound email campaigns

Marketing Communications Specialist

Scrypt, Inc.
Austin, TX
05.2015 - 09.2017
  • Managed email campaign content, production, tracking, analyses, and recommendations via Marketo and MailChimp
  • Administered the integration between Marketo and Salesforce.com
  • Provided copy for emails, print collateral, PPC ads, landing pages, case studies, press releases, and social media

Education

Bachelor of Science - Public Relations

University of Texas At Austin
Austin, TX

Skills

  • Email Strategy, Production & Analytics
  • Marketing Automation
  • Demand Generation
  • Data Analysis & Market Research
  • Campaign Management
  • Lifecycle Marketing
  • HubSpot/Marketo/SFDC
  • Microsoft & Adobe Suite

Timeline

Senior Manager, Lifecycle

N-able Technologies
06.2022 - Current

Email Marketing Manager - B2B

Dell Technologies
06.2021 - 06.2022

Internal Marketing Communications Manager

Dell Technologies
10.2019 - 06.2021

Email Marketing Specialist

Intertek Alchemy
09.2017 - 10.2019

Marketing Communications Specialist

Scrypt, Inc.
05.2015 - 09.2017

Bachelor of Science - Public Relations

University of Texas At Austin

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RODNEY BARABINO