Rodney Borg
Santa Ana,CA
Summary
Ambitious graduating senior with dynamic experience as a Digital Marketing Intern at Cooler Master and President of CSUF Titan Esports Club. Skilled in social media management, and strategic campaign coordination. Proven track record of expanding brand reach, fostering partnerships, and driving engagement. Excited to leverage skills in digital marketing to make a lasting impact in the industry.
Overview
1
1
year of professional experience
Work History
Digital Marketing Intern
Cooler Master
07.2023 - Current
- Developed engaging copy for social content, maintaining unified brand voice
- Created monthly giveaways to expand social following and email newsletter subscribers
- Contributed to influencer marketing, PR, events, and partnerships
- Collaborated with sales and marketing team members to coordinate channel marketing campaigns tailored for North American market.
- Tracked social media trends and competitor activities, delivering insightful reports to marketing team for strategic decision-making.
Club President
Titan Esports Club
08.2023 - Current
- Increased club membership by 25% through the implementation of targeted recruitment strategies and hosting engaging events.
- Led weekly board meetings to synchronize all club members with ongoing initiatives, ensuring cohesive progress towards organizational goals.
- Fostered partnerships with leading gaming and esports entities including Gen.G, Cooler Master, ESPtiger, and Sector Six.
- Nurtured a high-performance culture across 10 teams spanning 7 game titles while maintaining our club's core values and standards throughout.
Education
Bachelor of Arts - Business Administration
California State University - Fullerton
Fullerton, CA05.2024
Skills
- Strategic Thinking
- Social Media Management
- Influencer Marketing
- Sponsorships
- Paid Advertising
- Competitor Analysis
Timeline
Club President
Titan Esports Club
08.2023 - Current
Digital Marketing Intern
Cooler Master
07.2023 - Current
Bachelor of Arts - Business Administration
California State University - Fullerton
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