Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Rodney Takashima

San Diego,CA
Rodney Takashima

Summary

A visionary leader with a proven track record in brand strategy and storytelling, adept at:


Market Intelligence

• Swiftly identifying and analyzing market opportunities

• Formulating innovative strategies to capitalize on emerging trends

• Anticipating shifts in consumer behavior through keen market observation


Strategic Expertise

• Crafting compelling brand narratives that resonate with target audiences

• Translating market insights into actionable business strategies

• Balancing short-term goals with long-term vision for sustainable growth


Product Passion

• Demonstrating deep enthusiasm for product development and innovation

• Continuously absorbing and interpreting consumer market signals

• Leveraging product knowledge to drive competitive advantage


Collaborative Leadership

• Fostering an inclusive team environment that values diverse perspectives

• Facilitating cross-functional collaboration to achieve common goals

• Aligning team efforts with overarching business objectives


Adaptability and Innovation

• Embracing change and pivoting strategies in response to market dynamics

• Encouraging creative problem-solving and innovative thinking

• Staying ahead of industry trends through continuous learning and adaptation

Overview

28
years of professional experience

Work History

Event Network, LLC

VP of Merchandising/VP of Creative
04.2013 - 08.2024

Job overview

• Led the development of creative vision and merchandising strategies for diverse retail stores, effectively catering to various target demographics and geographic profiles.


• Partnered with museums to leverage storytelling through product assortments and visual merchandising, enhancing guest engagement.


• Conceptualized and executed immersive pop-up retail environments, integrating entertainment with retail to enhance customer experience.


• Innovated and launched exclusive private label brands, aligning with the company's sustainability goals and expanding its market presence.

Blackstar Development

Creative Director
06.2009 - 02.2013

Job overview

• Collaborated with active apparel merchants to create and implement seasonal graphic designs for branded sportswear, enhancing product appeal and marketability.


• Innovated custom fabrics and garment silhouettes in partnership with international manufacturers, resulting in a comprehensive range of exclusive imprintable knitwear.


• Cultivated and maintained strategic client relationships, consistently exceeding sales targets and revenue objectives.

Anchor Blue, Inc.

Vice President of Design & Product Development
04.2007 - 05.2009

Job overview

• Partnered with the merchandising and operations teams to strategize a significant brand repositioning, enhancing the overall look and feel of the company's private label brands.


• Directed a team of over 25 designers and product developers in creating diverse product assortments for juniors and young men,


• Collaborated closely with both offshore and domestic partners to develop fabric, fit, and color palettes across all product ranges.

TagCD, Inc.

Chief Creative Officer
06.2001 - 02.2007

Job overview

• Pioneered innovative hangtag technology to drive targeted online traffic, identifying a unique opportunity in e-commerce and IRL retail integration.


• Secured three rounds of venture capital funding, strategically scaling the company and boosting market valuation to over $250 million.


• Forged partnerships with industry leaders including Adidas, Nike, Ecko Unlimited, and Under Armour, demonstrating product viability and market demand.

Aeropostale, Inc.

Sr. Merchandise Manager
11.1996 - 02.2001

Job overview

• Partnered with design and development teams to develop private label products tailored for a specific audience.


• Collaborated with factories, trend forecasters, and color services to anticipate emerging trends up to a year ahead of seasonal product launches.


• Sought and secured opportunities for collaborations with designers and related brands.

Education

University of Southern California
Los Angeles, CA

Bachelor of Arts from Business Administration And Political Science
06.1988

Skills

Brand Strategy

Storytelling

Strategic Growth

Conceptualization

Creative Direction

Teambuilding

Timeline

VP of Merchandising/VP of Creative

Event Network, LLC
04.2013 - 08.2024

Creative Director

Blackstar Development
06.2009 - 02.2013

Vice President of Design & Product Development

Anchor Blue, Inc.
04.2007 - 05.2009

Chief Creative Officer

TagCD, Inc.
06.2001 - 02.2007

Sr. Merchandise Manager

Aeropostale, Inc.
11.1996 - 02.2001

University of Southern California

Bachelor of Arts from Business Administration And Political Science
Rodney Takashima