Rodolfo Diaz

As District General Manager:

• Projected $14 million total revenue
• Increased revenue from $6 million to $14 million
• Manage & Oversee 8 units
• Promoted several GM's
• Increased NPS Score across all units
• Opened 1 New location & Re-modeled 2 locations

As General Manager:

• Within 1st month turned luxury wellness club from $50k revenue to over $100k revenue
• Projected $2 million Revenue club
• Club of the month 6 months in a row
• No. 1 Club 6 months in a row
• Grew employee count from 3 to 10
• Expanded the club by an additional 1000 sqft and added new equipment
• Oversee progress of all General Managers within the district and provide support where needed
• All duties performed as if were business owner
• Manage all revenue streams from memberships, personal training, retail, massage, chiropractic, acupuncture, and all other auxiliary services and add-ons
• Maintained and set SOPs
• Analyzes Net Satisfaction Scores to ensure the best member experience is delivered to standards of luxury brand
• Monitors budgets, forecasts revenue and expenses for each department monthly/quarterly/annually
• Monitors supplies, payroll, cost of goods, and expenses for each department monthly/quarterly/ annually
• Meets one-on-one weekly with each Department Manager to ensure KPI’s are followed and the departments are meeting and exceeding budgetary goals
• Mentor/ train Department Managers to ensure continuous growth through training, developing, direction, assessing performance, and providing feedback
• Leads & trains all customer service, sales, personal training, and custodial personnel
• Manages all revenue streams and P&Ls of entire district
• Designed sales and service strategies to improve revenue and retention

• Maintain a committed and high performing team that aligns with company values and goals
• Manage Profit & Loss, EBITDA, & Cash Flow Statements
• Create & Execute Business Plan, Sales Drivers, and Training regiments
• Recruit, interview, hire, and train a passionate team of Service Expert professionals who deliver on company goals and reflect its values
• Lead weekly performance reviews offering direction, motivation, and guidance toward achieving individual and company goals
• Partner with General Manager (GM) to provide a best-in-class, member-centric experience with the goal of being the best part of someone's day every day
• Be available at the front desk and lead by example during peak traffic times to assist guest inquiries, tours and membership enrollments
• Conduct lead management activities including phone calls, emails and other forms of outreach to encourage prospective members to visit the club
• Time and Labor system and labor spend ensuring team members adherence to schedules and compliance to work rules as defined by company and state guidelines
• Order and maintain all club supplies including janitorial and office needs
• Responsible for maintaining proper retail inventory receiving, transfer, and control activities per company standards including managing inventory counts and control of shrink
• Oversee & manage retail department

• Managed 39,000 sqft facility on my own for 3+ months
• Manage Business plan and monitor P&L Statements
• Set productivity goals through "CLASS" to achieve weekly, monthly and yearly objectives
• Focus on daily key performance indicators to drive profitability
• Achieve 50% or higher health club membership closing ratio
• Assist the GM with development of weekly game plans to ensure revenue is 10% MOM
• Recruit, interview, hire, train, motivate, direct, coach and regularly evaluate all club staff
• Actively be involved in our community outreach program and ensuring club participation
• Promote and create Corporate wellness programs
• Ensure all departments are providing the highest level of customer service, cleanliness by our club pride practice and financial performance
• Being "The Mayor" of the health club, by greeting members, cultivating relationships, and encouraging connectivity providing a welcoming environment for all members and guests
• Build strong external relationships with local business owners and management
• Constant inspection to make certain the club meets all company standards for the "Perfect Product" in cleanliness, maintenance, organized and well maintained appearance
• Coach sales process daily with sales associates.