Rodolfo Margonari

• Developed and implemented strategic sales initiatives to drive revenue growth.
• Led a multi-disciplinary team covering paid media, content, SEO, and online sales strategy.
• Led cross-functional teams to enhance marketing campaigns and brand visibility.
• Oversaw website CRO initiatives, leading to an average 22% lift in conversion rates across clients.
• Established key performance indicators to measure sales team effectiveness and efficiency.
• Cultivated relationships with major clients, enhancing customer retention and satisfaction rates.
• Analyzed sales and marketing data for improved strategies.

• Founded a niche marketing consultancy focused on helping brands reach the U.S. Hispanic consumer segment.
• Developed go-to-market strategies, digital campaigns, and culturally relevant creative for more than 20 CPG, e-commerce, and wellness clients.
• Oversaw campaign execution across Meta, YouTube, and TikTok, supporting both brand and performance goals.
• Established strategic partnerships to enhance community engagement and outreach initiatives.
• Developed comprehensive marketing strategies that increased brand awareness and customer loyalty.
• Mentored aspiring entrepreneurs through workshops and one-on-one coaching sessions.

• Advised on U.S. Hispanic market strategy, identifying growth opportunities across social, influencer, and retail channels.
• Contributed to brand messaging localization and content creation for Spanish-speaking audiences.
• Supported the transition of bilingual campaigns to digital platforms with optimized performance tracking.
• Led TikTok Shop strategy development for SNOW, one of the most successful multi-million dollar e-commerce brands, including creator onboarding, content guidelines, and funnel optimization leading to $1M in sales in the first 90 days on the platform.
• Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
• Collaborated with cross-functional teams to integrate marketing campaigns across digital platforms.
• Conducted competitor analysis to identify opportunities for differentiation and improvement.

• Scaled online and retail sales from $20K initial investment to over $5.3M in annual sales.
• Opened national distribution through KeHe and placed products in 2,200+ stores, including Kroger, Walmart, and ShopRite.
• Built and executed a robust DTC sales funnel across Shopify, ClickFunnels, Facebook, YouTube, email, SMS and direct mail.
• Led re-brand, packaging design, and e-commerce platform migration.
• Managed 15 member marketing team comprised of graphic artists, CRM administrator and marketing coordinators.
• Led development and execution of comprehensive sales strategies to drive revenue growth.
• Spearheaded marketing campaigns leveraging data analytics to enhance brand visibility.
• Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
• Created strategic service roadmaps for new initiatives.

• Oversaw nationwide distributor marketing strategy for wellness brands, resulting in significant market share growth over 15 U.S. states.
• Directed multi-channel campaigns including print, events, trade shows, and digital media.
• Served as strategic lead for Nopalina’s marketing operations and retail growth.
• Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
• Led cross-functional teams in the design and implementation of innovative advertising campaigns.

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