Summary
Overview
Work History
Education
Skills
Timeline
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Rodrigo Baeza

Dallas,TX

Summary

Results-driven programmatic account manager with a proven track record in optimizing digital advertising campaigns. Expertise in leveraging data analysis to enhance campaign performance and maximize ROI. Skilled in client communication, strategic planning, and staying abreast of industry trends to ensure effective and innovative campaign execution.

Overview

2
2
years of professional experience

Work History

Programmatic Account Manager

StackAdapt
01.2023 - Current
  • Manage and grow a book of 15-20 client-direct and agency clients' digital marketing campaigns, across verticals such as retail, B2B, and entertainment using StackAdapt DSP.
  • Provide performance and delivery reports, data-driven business insights, and learnings, and present the results to client partners in a digestible and actionable plan to capture revenue and discover growth opportunities.
  • Facilitate strategic meetings between client partners and internal teams, ensuring all parties are aligned and clearly understand deliverable deadlines and outstanding action items.
  • Perform platform walkthroughs with new and existing clients to familiarize users with the tools available to assess and optimize their digital campaigns.

Account Coordinator

StackAdapt
03.2022 - 12.2022
  • Execute the technical implementation of digital ad campaigns, collaborating cross-functionally to ensure campaigns are set up for success and aligned with the client's goals.
  • Utilize various internal tools and dashboards to draw insights, and proactively identify KIP discrepancies or technical issues; escalating to internal stakeholders as needed.
  • Monitor and test pixel activity to verify appropriate data is available for campaign modeling; verifying successful onboarding and implementation has been achieved.
  • Provide excellent customer support through internal and external communications channels

Account Executive - Client Services

MultiView
06.2021 - 03.2022
  • Successfully managed a portfolio of approximately 3 million dollars worth of business.
  • Coordinate with client post-sale to bring their advertising campaigns to market effectively.
  • Responsible for working with internal operational teams to successfully set up, troubleshoot, and publish the key pieces necessary for each client's digital advertising campaign.
  • Managed 500+ accounts - new accounts added daily.
  • Fluent with WorkFront & Raptor CRM

Education

Bachelor of Science - Business Marketing

Sterling College
Sterling, KS

Skills

  • Media Strategy
  • Data Analysis
  • Software as a service (DSP)
  • Customer Relationship Management
  • Operational Excellence
  • Pixel creation/implementation

Timeline

Programmatic Account Manager

StackAdapt
01.2023 - Current

Account Coordinator

StackAdapt
03.2022 - 12.2022

Account Executive - Client Services

MultiView
06.2021 - 03.2022

Bachelor of Science - Business Marketing

Sterling College

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Rodrigo Baeza