Rodrigo Riviello
Somerville,MA
Summary
Marketing Planning & Operations leader with over 8 years of experience in portfolio-level marketing investment and commercial strategy. Demonstrated success in leading cross-functional teams and developing frameworks for marketing effectiveness. Expertise in budget planning, audience performance analysis, and go-to-market operations within complex organizational structures.
Overview
9
9
years of professional experience
Work History
Senior ProgramManager Advertising Operations
Hopper
Boston, MA
01.2025 - Current
- Led collaborations with Product leadership on monetization strategy for Hopper's travel-media platform, using advertiser performance data to prioritize roadmap placements.
- Led business reviews with global advertisers, translating complex campaign data into actionable strategic insights.
- Designed and institutionalized Quarterly and Monthly Business Reviews aligned with OKRs, identifying gaps and informing executive tradeoffs among revenue, customer experience, and roadmap focus.
- Executed integrated roadmap by consolidating Salesforce, GBQ, Retool, and Google Apps Script for consistent decision-making on budgets and capacity planning.
- Developed capacity planning models that optimized resource allocation across placements based on advertiser budgets and team workload.
- Restructured Operations into a service-oriented model with SLAs and prioritization frameworks, enhancing throughput and accountability.
- Created feedback loops with Sales and Customer Experience to shape feature prioritization, aligning advertiser needs with user experience.
- Partnered with Engineering and Design to operationalized innovative ad formats, ensuring market readiness and scalability.
Program Owner Performance Advertising
Wayfair
Boston
01.2022 - 01.2025
- Led enterprise SaaS transformations for regulated healthcare clients, managing cross-functional teams from strategy to execution.
- Developed operational frameworks that accelerated delivery speed by 45% and enhanced customer satisfaction.
- Presented performance insights to executive stakeholders, influencing product and commercial strategies.
- Managed offshore teams and global QA processes to ensure high-quality output.
- Established Managed Sponsored Products offerings in collaboration with Product & Engineering, shaping roadmap and go-to-market strategies.
- Guided Supplier Success team in identifying adoption challenges, informing Product prioritization for enhanced usability and ROI.
- Created analytics and operations dashboards (Looker, GBQ, SQL) for leadership to monitor product investments and program ROI.
- Scaled Managed Sponsored Products from inception to 97% margins and 400% QoQ revenue growth, solidifying its role in Wayfair's retail media platform.
Business Process Engineer / Product Development & Implementation Analyst
RxAdvance
Southborough
01.2019 - 01.2022
- Delivered enterprise healthcare SaaS implementations from pre-sales pitch and requirements gathering through configuration, testing, and go-live.
- Led customer-facing efforts to align client needs with product capabilities, facilitating adoption across Medicaid and Medicare programs.
- Designed workflows and operational playbooks that improved Medicaid/Medicare claims processing, reducing client request turnaround times by 45% and directly improving customer satisfaction.
- Presented findings and adoption metrics to clients and internal stakeholders, translating technical details into actionable business insights that shaped client strategies and informed RxAdvance's product roadmap.
- Operated in a 0-1 product environment, balancing regulatory complexity with customer needs to shape scalable SaaS solutions.
- Developed claims analytics function to identify bottlenecks and support roadmap enhancements.
- Led offshore QA team, tracking test execution and managing quality gates for new releases.
General Management Analyst
Grupo Monte Blanco
Mexico City
01.2017 - 01.2018
- Analyzed national market trends to support corporate strategy and lead multi-department project launches in marketing, BI, and finance.
- Consolidated operations across four production sites to align with international certifications.
- Developed quarterly and annual marketing planning frameworks to integrate commercial targets and audience strategies.
- Partnered with Product, Sales, Finance, and Engineering teams to enhance marketing effectiveness and optimize spending allocation.
- Created portfolio-level performance models to assess audience sufficiency and revenue impact over different time horizons.
Education
MBA -
Babson College
Wellesley, MAB.S. - Biotechnology Engineering
ITESM (Monterrey Tech)
Skills
- Marketing budget management
- Marketing effectiveness analysis
- Investment strategy development
- Integrated customer planning
- Sales forecasting and performance
- Executive business reviews
- Marketing mix optimization
- Global stakeholder engagement
- Commercial strategy analytics
- Team leadership and development
- Agile fundamentals
- Salesforce proficiency
- Jira expertise
- Advanced SQL skills
- Google BigQuery (GBQ)
- Looker analytics
- Amplitude insights
- Objectives and key results (OKRs)
- Service level agreement (SLA) design
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Senior ProgramManager Advertising Operations
Hopper
01.2025 - Current
Program Owner Performance Advertising
Wayfair
01.2022 - 01.2025
Business Process Engineer / Product Development & Implementation Analyst
RxAdvance
01.2019 - 01.2022
General Management Analyst
Grupo Monte Blanco
01.2017 - 01.2018
MBA -
Babson College
B.S. - Biotechnology Engineering
ITESM (Monterrey Tech)