Hi, I’m
Rogelio "Roger" Castillo
Marketing Professional
Dearborn Heights,MI
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in social media, digital marketing and campaign enhancement. Prepared to bring 7+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
11
years of professional experience
2
years of post-secondary education
Work History
The University Of MichiganAnn Arbor, MI
Digital Marketing Manager
12.2022 - Current
Job overview
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Manage implementation of digital marketing campaigns that support lead generation and enrollment by leveraging evaluation framework that relies on metrics, analytics, and other data.
- Identify actionable insights and opportunities for operational improvement using data gathered from websites, advertisements, stakeholders, SEO rankings, and student feedback
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness
MOTOR CITY SPINDLE REPAIRDEARBORN, MI
Marketing Manager
12.2021 - 07.2022
Job overview
- Website maintenance, support and management as needed
- Content production and distribution responsibilities for all social media outlets and third-party advertising services
- Creating email campaigns via Constant Contact
- CRM database management and report analysis for sales and management teams using Salesforce
- Creating leads through digital platforms such as AdWords, video and blog creation.
- Increased leads by 30% with relaunch of AdWords campaign
ALLIANCE CATHOLIC CREDIT UNIONSOUTHFIELD, MI
Digital Marketing Manager
02.2019 - 11.2021
Job overview
- Leveraged exemplary communication and marketing abilities to strategically execute a range of radio and print media buying opportunities in both English and Hispanic markets to catalyze increased exposure to audience demographics aligned with business key performance indicators (KPIs). New members' numbers jumped over 40% from the previous year
- Devised and implemented social media strategy that resulted in 30% growth
- Operated in cross-functional capacity, routinely going above and beyond traditional responsibilities to exceed business metrics and stakeholder milestones
- Prepared and wrote copy for Google AdWords and radio advertisements to boost business reach
- Targeted direct mail, emails, and messaging through online banking platform; tracked website traffic through paid search and search engine optimization (SEO) best practices. A spike in loans applications came through from new bi-weekly newsletter in which I was involved in the planning & copy creation.
- Shot videos and photography for campaigns when needed
- Administered marketing calendar and posted new content to coincide with new product and service releases
- Masterminded highly successful digital strategies for various platforms to attract customer engagement
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals
KROLL INTERNATIONALSHELBY, MI
Marketing Coordinator
07.2018 - 01.2019
Job overview
- Managed extensive range of digital media and social media platforms, navigating relevant events and planned posts to capture wide audience
- Orchestrated initiatives in coordination with Sales Manager, actively conducting customer centric analysis and research to augment campaign success and business objectives.
- Assisted in new website launch with copywriting and CMS systems to support ordering from site
- Collaborated with graphic design team as needed, providing feedback and recommendations
- Assisted with hands-on support in analyzing competitive or vendor trends.
- Authored crisp and interesting marketing copy to engage target consumers and drive sales
- Answered general marketing department inquiries by email, phone and mail
- Contract work
NORDSONWIXOM, MI
Marketing Specialist
09.2017 - 02.2018
Job overview
- Completed trade show planning, design, and execution while also leading website management and maintenance on a regular basis with all associated data and information gathering for lead generation.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters
- Maintained inventory of marketing literature, archive files and sample files
- Contract work
HUNGRY HOWIE’S PIZZAWESTLAND, MI
Marketing Specialist/Store Manager
10.2014 - 08.2017
Job overview
- Running twelve accounts on Facebook using Hootsuite
- Creating ads for Facebook and to acquire employees for stores
- Responding to customer issues digitally & in store via Google My Business and Facebook
- Sales increased over 42%
- Hiring and training over 20 employees
- Monitored social media questions and comments and appropriately responded
- Maintained proper product levels, and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation
- Managed inventory control, cash control, and store opening and closing procedures
SMESOUTHFIELD, MI
Digital Community Specialist
05.2012 - 08.2014
Job overview
- Digital Community Strategy with members
- Monthly analytic reports on website track, social media clicks
- Identify online content portals, aggregators, and other sites and connect them to SME online community and member-generated content
- Managed and launch member only platform
- Assist members and volunteer leaders with website building and maintenance. Exceeded participation level goals by 60%
- Moderate online communities ensuring compliance with digital community standards using Higher Logic CMS system
- Assist in development of budget for online communities
- Facilitating social media planning for membership and assisting with the social media plan company wide
- Blog writing and assisting with marketing materials
- Writing press releases using Vocus and contacting media for stories
Education
University of Michigan - Dearborn, Dearborn, MI
Communications Degree
09.2009 - 05.2011
Specs Howard School of Media Arts, Southfield, MI
Associate of Arts from Radio Production
09.2006 - 05.2007
Skills
Content Marketing
Timeline
Digital Marketing Manager
The University Of Michigan
12.2022 - Current
Marketing Manager
MOTOR CITY SPINDLE REPAIR
12.2021 - 07.2022
Digital Marketing Manager
ALLIANCE CATHOLIC CREDIT UNION
02.2019 - 11.2021
Marketing Coordinator
KROLL INTERNATIONAL
07.2018 - 01.2019
Marketing Specialist
NORDSON
09.2017 - 02.2018
Marketing Specialist/Store Manager
HUNGRY HOWIE’S PIZZA
10.2014 - 08.2017
Digital Community Specialist
SME
05.2012 - 08.2014
University of Michigan - Dearborn
Communications Degree
09.2009 - 05.2011
Specs Howard School of Media Arts
Associate of Arts from Radio Production
09.2006 - 05.2007
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