Roger Kenney
Carolina Beach,NC
Summary
To seek a Sales Leadership role in the Commercial Foodservice Equipment Industry, where skills and vast experience in the Hospitality/Restaurant industry can be effectively utilized to offer solutions to achieve Sales Growth Objectives, Customer Satisfaction and Increase Market Share. Dedicated Hospitality Industry professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
40
40
years of professional experience
1
1
Certification
Work History
Director of Equipment Innovation
WESTROCK COFFEE/S&D COFFEE
03.2023 - Current
- Implemented 3 Equipment Solution for Existing Beverage Products and Future Products
- Cross Functional Platform with Product Development,Sales,Innovation and Equipment Services to build proper infrastructure to assist customer base
- Developing relationships with Manufacturers to learn,educate and develop existing and new equipment to meet customers need
- Identifying market trends with Marketing to better understand customers equipment and beverage needs
- Managing team to facilitate success of Equipment Innovation
- Conducted market research to identify new opportunities and target markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Mentored local personnel on best practices and protocols to maximize productivity.
Sr. Director of Business Development, Director of Sales
ELECTROLUX, UNIFIED BRANDS, GRINDMASTER, CRATHCO
01.2022 - 03.2023
- Recruited and Trained Team of three to follow Sales Model for engaging Chain Business through Rep Network 1st Qtr
- Results of 28% Increase YOY
- Developed Regional Chain Blueprint for Success Sales Model
- Identified over 14 Regional Chicken Chains to Target our Thawing Cabinet-Dave;s Hot Chicken,Bojangles,Zaxby’s,Big Chicken
- Cross collaboration with Rep Team to engage over 18 Regional Chicken Chains New Customers
- Started over 40 Market Tests with Regional Chains-Darden,Fat Brands,Costa Vida,Quik Trip
- Initiated $7M of New Business Pipeline through Regional Chains through our Rep Network
- Development Team for New Product Launch in 2022=MP-Frozen Barrel Freezer & High Capacity Soft Serve Machines as well as advisor on Cold Beverage Update Team
- Integration or Regional Chain Team into Global Chain Team with Acquisition of Unified Brands
- Key Member of N.A
- Frozen Beverage Launch
- Managed team of sales representatives, providing guidance, coaching and support.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Worked closely with product teams to understand customer needs and requirements.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
Director of Sales
ELECTROLUX PROFESSIONAL
01.2020 - 12.2021
- Managed team of sales representatives, providing guidance, coaching and support.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Established pricing strategies to maintain competitive pricing and maximize profits.
Territory Sales Manager
NE US
02.2017 - 12.2019
- Led a 9 Member Rep Team in NE US to Increase Sales and Market Share by driving the customer to our brand
- Developed key contacts and business relationships with members of the marketplace community through
- Regional Tradeshows, WACS, MAFSI, CIA to drive the brand and sales opportunities
- Singer, Sam Tell
- TriMark, Hyatt
- Cross collaboration with Chain team to drive C Store (Turkey Hill), Grocery Store (Earth Fare) as well as Regional Chain (Dean & Deluca) business to exceed $4 million new sales..
- Reassessed and aided in refocus the Electrolux COE Experience to our HQ Demo facility as well as Customer and Rep Training Implementation- “Sale’s “Opportunity”
- Developed, Negotiated and implemented 2 Tier Dealer Agreements
- Integrated new Strategy Logistics Plan through Data & Project Collaboration with factory to improve inventory, product flexibility & lower transportation costs
- Constant feedback, training and support for Sales Rep team to ensure Electrolux was the product choice for the specific project and aligned with regional dealers and customers through various, sales techniques, relationship building, making effective sales presentations and negotiation skills.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Drove team revenue totals by bringing in top sales numbers.
- Offered new and existing customers profitable products to maintain strong territory-wide revenue.
- Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
Regional Sales Manager
LAINOX COOKING SOLUTIONS, MID ATLANTIC
07.2016 - 02.2017
- Initiated Sales Model and Introduced Lain ox Naboo Combi Oven product line to SE
- Developed Dealer Network and Demonstration Cooking Centre & Sales Strategy to QSR Chains/Independents And Target New Prospects through Soft Calling and Social Media
- Set Up and Work Various Local Trade Shows
- Cost Reduction, Profit Analysis and Quick ROI Value Propositions Hub Spot CRM and Email Marketing-Constant Contact
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
Territory Business Consultant
TAYLOR FREEZER SALES COMPANY, Eastern
06.2014 - 02.2017
- Prospect new restaurant, QSR, C=Store, hospitals, colleges, mass feeding and suitable accounts Conduct Needs & Operations Assessment to decide proper equipment –Taylor Freezer, Broaster, Hoshizaki
- Solid mix of Sales Cycle and Lead Generations
- Set Up and Work Various Local Trade Shows
- Cost Reduction, Profit Analysis and Quick ROI Value Propositions Sage/ACT CRM and Email Marketing-Constant Contact
- Evaluated situations and delivered targeted solutions using various tools and resources.
- Established and maintained relationships with key stakeholders for growth opportunities and successful partnerships.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
Adjunct Faculty-Instructor
THE CHEF’S ACADEMY/ HARRISON COLLEGE
10.2012 - 06.2015
- Instruct courses on Restaurant Operations, POS Systems, Menu Planning, F&B Cost Controls, DR Mgt, Entrepreneurship
- Plan Evaluate and revise curricula, course content, course materials, and methods of instruction
- Developed creative and effective teaching methods for course content to capture students attention.
- Designed and delivered class instruction to meet course competencies.
- Developed and kindled professional relationships with students to better communicate and enhance instruction.
- Worked cooperatively with other members of faculty and staff to contribute to overall institutional effectiveness.
- Identified academic strengths and obstacles and developed instructional techniques to accommodate different learning styles.
- Advised students in academic matters to improve successful course completion.
- Evaluated and selected instructional materials and texts to prepare course materials and lesson plans.
PLOTWATT- Account Representative
Hospitality & Restaurant
07.2013 - 04.2014
- Prospect new restaurant & QSR accounts at C-Suite Level for SaaS analytic And discuss their needs and explain how Plotwatt can aid their operations
- Acquired five of top 25 Restaurant Brands in US & Canada
- Implemented CRM conversion from Zoho to Salesforce
- Developed on-line webinar and sales presentations in Power Point
- 2 Consecutive Quota Quarters Led to $700k New Business
- Established sales/lead pipeline, cold calling, lead referral program, trade shows
- Collaborated with other departments to address customer needs and service requests.
- Processed client payments and updated accounts.
- Supported customer satisfaction through regular follow-up and communication.
- Increased customer satisfaction ratings through proactive and actionable resolutions to questions, concerns, or challenges.
VP of Operations
CJ DEV. CORP
04.1983 - 05.2013
- Implemented all POS Systems and Integration, Remanco, Positouch, Squirrel, Ordermatic
- Managed construction planning phases, including concept development, real estate acquisition, roll out, and Operations
- Sales of $1.5 million/store-Employed over three hundred employees
- Owned and operated Multi Unit restaurants and bars in Canada and the U.S., including 6 Cadillac Jack’s Bar & Grill & Chatham ST Grill
- Raised over $1 million in a limited partnership offering to build a restaurant and bar near the Sky Dome-Toronto
- Converted two buildings (CJ’s & CSG on main floor) into twenty rental units Windsor, Ontario
- Owned/Operated 5 Unit Master Development Agreement Sonic Drive In for Raleigh, NC- Acquired $2million Financing from GE Franchise Finance
- Sonic Drive In –Holly Springs and Atlantic Ave Sales of $1 million/store
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Identified opportunities to improve business process flows and productivity.
- Clarified roles, responsibilities and expectations of staff.
- Monitored industry trends, keeping current on latest changes and competition in industry.
- Evaluated product development strategies and prepared alternative approaches to goal achievement.
Education
Master of Science - Business Administration
Central Michigan University
Dearborn, MI06.1993
Bachelor - Applied Arts, Hospitality & Tourism
Ryerson University
Toronto,Canada06.1981
Skills
- Active Listening
- Departmental Coordination
- Positive Reinforcement Strategies
- Innovation Management
- Corporate Strategy and Development
- Effective Communicator and Public Speaker
- Develop Business Structures
- Project Oversight
Certification
Foundations of Project Management
Google 2023
Timeline
Director of Equipment Innovation
WESTROCK COFFEE/S&D COFFEE
03.2023 - Current
Sr. Director of Business Development, Director of Sales
ELECTROLUX, UNIFIED BRANDS, GRINDMASTER, CRATHCO
01.2022 - 03.2023
Director of Sales
ELECTROLUX PROFESSIONAL
01.2020 - 12.2021
Territory Sales Manager
NE US
02.2017 - 12.2019
Regional Sales Manager
LAINOX COOKING SOLUTIONS, MID ATLANTIC
07.2016 - 02.2017
Territory Business Consultant
TAYLOR FREEZER SALES COMPANY, Eastern
06.2014 - 02.2017
PLOTWATT- Account Representative
Hospitality & Restaurant
07.2013 - 04.2014
Adjunct Faculty-Instructor
THE CHEF’S ACADEMY/ HARRISON COLLEGE
10.2012 - 06.2015
VP of Operations
CJ DEV. CORP
04.1983 - 05.2013
Master of Science - Business Administration
Central Michigan University
Bachelor - Applied Arts, Hospitality & Tourism
Ryerson University
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