Summary
Overview
Work History
Education
Skills
Timeline
Generic

Roger Lee

Flat Rock

Summary

Dynamic sales leader with a proven track record at Happy Floors, excelling in sales process optimization and revenue growth. Expert in sales analytics and pipeline management, I have successfully launched innovative tools that enhanced forecasting accuracy, driving significant business development. Known for building strong client relationships and fostering team collaboration to exceed targets.

Overview

17
17
years of professional experience

Work History

Director of Sales Operations

Happy Floors
10.2023 - Current
  • Reduced operational costs by identifying inefficiencies and implementing cost-saving measures.
  • Established strong relationships with key accounts, securing long-term contracts and generating repeat business.
  • Identified, developed and launched innovative tools or systems to achieve sales strategies.
  • Collaborated with finance department to develop pricing strategies that maximized profitability without sacrificing customer satisfaction.
  • Collaborated with product development team on creating innovative solutions tailored specifically towards customers'' unique demands.
  • Implemented and executed sales and operational policies, experiments and standards across multiple facilities and sub-brands.
  • Optimized sales forecasting processes, enabling accurate inventory management and reduced stockouts.
  • Evaluated existing CRM systems and implemented improvements, enhancing user experience and data accuracy.
  • Led territory realignment efforts to optimize sales coverage, improving efficiency and productivity.
  • Generated reporting and analysis to support sales forecasting and planning to reach monthly, quarterly and yearly revenue goals.
  • Launched new product lines, successfully positioning them within the competitive marketplace.
  • Coordinated with marketing team to create targeted campaigns, increasing brand recognition and customer engagement.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Implemented systems and procedures to increase sales.
  • Championed enhanced coordination between different departments fostering an environment conducive towards achieving desired results.
  • Managed cross-functional teams to streamline processes and improve communication between departments.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Managed revenue models, process flows, operations support, and customer engagement strategies.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.

Sales Operations Manager

Happy Floors
10.2022 - Current
  • Analyzed sales metrics to identify trends, opportunities, and areas for improvement in the overall operations strategy.
  • Championed continuous improvement by conducting regular reviews of internal processes to drive efficiency gains.
  • Worked closely with finance department to set realistic budgets for sales initiatives while monitoring expenses diligently throughout fiscal year periods.
  • Motivated team members by offering constructive feedback during regular one-on-one sessions that foster personal growth.
  • Increased sales revenue by streamlining the sales operations process and implementing effective strategies.
  • Assisted in the development and execution of successful marketing campaigns, increasing brand awareness and generating leads.
  • Collaborated with cross-functional teams, resulting in improved communication and coordination between departments.
  • Played an integral role in launching new products successfully into the market through targeted sales efforts and promotional activities.
  • Established robust sales forecasts using historical data analysis, allowing for better resource allocation decisions.
  • Provided comprehensive training programs for new hires, ensuring rapid onboarding and skill development.
  • Optimized territory assignments based on market potential analysis to maximize reach among prospective customers.
  • Developed suite of sales performance metrics that provided deeper insights into individual and team performance drivers.
  • Orchestrated reorganization of sales territory assignments, resulting in more balanced workloads and improved coverage.
  • Improved data accuracy in sales reports by implementing more rigorous data entry standards and regular audits.
  • Implemented new CRM system for better tracking of customer interactions and sales outcomes.
  • Facilitated cross-departmental collaboration to ensure seamless customer experience from initial contact through post-sale support.
  • Streamlined sales processes, leading to more efficient customer transactions and improved sales team satisfaction.
  • Boosted overall sales results by restructuring sales incentive program to better motivate team.
  • Led transition to new sales platform, minimizing downtime and ensuring smooth adoption process for sales team.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Implemented systems and procedures to increase sales.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

Regional Sales Manager

Happy Floors
10.2017 - Current
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
  • Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Conducted product demonstrations and presentations to potential clients to capture more sales.
  • Finalized sales contracts with high-value customers.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
  • Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
  • Executed successful promotional events and trade shows.
  • Managed a diverse portfolio of accounts across multiple industries to ensure consistent revenue generation within the region''s jurisdiction.
  • Managed team of 5 regional sales representatives and consistently achieved high sales targets.
  • Enhanced overall customer experience by conducting regular account reviews, ensuring alignment with client objectives and company offerings.
  • Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
  • Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Managed accounts to retain existing relationships and grow share of business.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Delivered recommendations to long-term accounts to promote brand awareness to key audience.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Implemented systems and procedures to increase sales.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

Field Sales Territory Manager

Happy Floors
07.2013 - Current
  • Set personal performance benchmarks that surpassed company expectations, fostering a culture of excellence within the field sales team.
  • Streamlined sales processes to optimize efficiency and improve overall team productivity.
  • Provided exceptional after-sales support, ensuring customer loyalty and repeat business.
  • Negotiated favorable contracts with suppliers, securing optimal pricing structures for clients while maintaining profitability for the company.
  • Maintained Showroom Displays and local storage unit housing samples and displays.
  • Enhanced brand visibility with well-executed product demonstrations and presentations at trade shows and conferences.
  • Delivered comprehensive reports on territory performance, identifying areas needing improvement or further investment support from management teams.
  • Leveraged CRM tools effectively to track leads, manage pipelines, and generate accurate sales forecasts.
  • Increased sales revenue by developing and implementing effective sales strategies in assigned territory.
  • Boosted customer satisfaction by providing personalized solutions to address their unique needs.
  • Exceeded sales targets consistently by staying up-to-date on industry trends and competitor activities.
  • Expanded client base through consistent networking, cold calling, and relationship building efforts.
  • Trained new team members on best practices for field sales success, resulting in improved performance metrics across the board.
  • Conducted market research to identify growth opportunities and potential risks within the territory.
  • Developed strong rapport with key decision-makers in target accounts, influencing purchase decisions in favor of company products.
  • Delivered process improvement solutions to achieve organizational objectives and key metric targets.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Managed accounts to retain existing relationships and grow share of business.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Implemented systems and procedures to increase sales.
  • Compiled and analyzed data to determine approaches to improve sales and performance.

Account Manager

ProSource Wholesale Flooring
03.2008 - 07.2013
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
  • Negotiated contract terms with clients, securing favorable agreements for both parties.
  • Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.
  • Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
  • Fostered detailed understanding of product offerings, enabling effective communication of features and benefits to clients.
  • Optimized account allocation among team members to ensure balanced workload and focus on high-priority clients.
  • Leveraged CRM tools to maintain accurate records of client interactions and transactions.
  • Identified at-risk accounts through diligent monitoring and analysis, implementing retention strategies to prevent churn.
  • Built relationships with customers and community to promote long term business growth.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Maintained current knowledge of evolving changes in marketplace.
  • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
  • Negotiated prices, terms of sales and service agreements.
  • Achieved or exceeded company-defined sales quotas.
  • Stayed current on company offerings and industry trends.
  • Trained new employees on customer service, money handling and organizing strategies.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Developed, maintained and utilized diverse client base.
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Informed customers of promotions to increase sales productivity and volume.
  • Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
  • Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.

Education

No Degree - Architecture

ITT Technical Institute
Fort Wayne, IN

High School Diploma -

Melvindale High School
Melvindale, MI

Skills

  • Sales process optimization
  • Sales analytics
  • Quarterly forecasting
  • Multitasking
  • Sales projections
  • B to B sales
  • Analytical problem solver
  • Product knowledge
  • Business development and planning
  • Organizational skills
  • Pipeline management
  • Revenue growth

Timeline

Director of Sales Operations

Happy Floors
10.2023 - Current

Sales Operations Manager

Happy Floors
10.2022 - Current

Regional Sales Manager

Happy Floors
10.2017 - Current

Field Sales Territory Manager

Happy Floors
07.2013 - Current

Account Manager

ProSource Wholesale Flooring
03.2008 - 07.2013

No Degree - Architecture

ITT Technical Institute

High School Diploma -

Melvindale High School

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Roger Lee