Adobe Cloud
Roger Perez
Summary
I am a dynamic and experienced communication and marketing leader with 29 years of experience and a proven track record of success. I am passionate about using my skills to help businesses grow and succeed. I am also a creative thinker, always seeking new ways to engage audiences. I can significantly contribute to your team and help you achieve your marketing goals. I am eager to learn more about your company and discuss how I can help you succeed.
Overview
30
30
years of professional experience
Work History
Director of Communications & Community Relations
Porterville College
07.2018 - Current
- Responsible for all marketing, internal and external communications, and multimedia design for a rural community college with an enrollment of 10,000 students annually.
- Responsible for managing and operating in-house print shop and campus-wide print services.
- Serves as the brand manager for the Porterville College campus.
- Designs all the school's images, emails, videos, and other collateral marketing material.
- Serves as campus Public Information Officer.
- Writes and distributes press releases to increase brand visibility.
- Assists with media interviews, prepping guests, and assisting with digital media equipment setup.
- Serves on multiple school committees and district-wide workgroups.
- Supports Master and Strategic Plan efforts by developing and implementing internal and external marketing, communication, and public relations strategies.
- Analyzes Market and ROI data to inform strategic marketing decisions.
- Produces internal communications to inform students and staff of school events, services, important dates, and other projects.
- Builds and maintains relationships with key organizations, spokespeople, community members, and opinion leaders.
- Analyzes and reports on key performance indicators to validate and demonstrate the success of marketing campaigns.
- Devises content strategy to effectively engage target audiences.
- Manages budget allocation and resource utilization to maximize marketing, communication, and print shop ROI.
Public Information Officer
Kern County Mental Health
05.2016 - 06.2018
- Planed, organized and implemented strategic internal and external communication and marketing for public mental health department with a $160 million annual budget and over 1000 employees.
- Set up interviews with staff members to field media requests.
- Pitched stories to media organizations to promote organizational interests and educate the public.
- Managed department websites and social media accounts.
- Responsible for development and implementation of department marketing plans, brand strategies and media relations plans.
- Served as Public Information Officer, Crisis Communications Officer and main media contact for the department.
Marketing Consultant / Owner
IdeaBin Marketing
03.2016 - 12.2018
- Owner of and principal consultant for small marketing firm catering to small business owners and providing print and multimedia design, videography, photography, production, and media relations services.
Executive Director / CEO
Kern County Museum
11.2012 - 03.2016
- Responsible for general management, event planning and fundraising for 16-acre History Museum and Non-Profit organization.
- Responsible for all marketing, public relations and brand management initiatives.
- Served as Public Information Officer and Crisis Management Officer for Museum facilities, events and programs.
- Responsible for creation and management of $1.2 Million annual operating budget.
- Procured and coordinated new resources to achieve fundraising targets within optimal timeframes.
- Developed key operational initiatives to drive and maintain substantial organizational growth.
- Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
Director of Creative Services & Marketing
N.O.R. Recreation & Park District
04.2006 - 10.2012
- Responsible for all marketing, communications and public relations activities for special district catering to 122,000 residents of Northwest Bakersfield.
- Responsible for creation of all district marketing plans, brand strategies and media relations plans.
- Served as Public Information Officer and Crisis Management Specialist for the district.
- Responsible for creation and management of annual marketing budgets in excess of $450,000.
Television Producer / Director
Fast Forward Media Services
02.2005 - 04.2006
- Developed, planned, shot, and edited commercial video content for a variety of clients and organizations.
Director of Marketing and Public Relations
California State University, Bakersfield
04.2001 - 02.2005
- Responsible for all marketing, communications and public relations activities for the Extended University division of CSU, Bakersfield.
Director of Promotion and Advertising
KERO-TV
09.1994 - 04.2001
- Responsible for overseeing all aspects of local affiliate station promotion and marketing, utilizing on-air, online, and outside media resources to promote shows and news and local programming, and on-air talent.
Education
Bachelor of Arts - Communication And Rhetoric
University of Pittsburgh
Pittsburgh, PA06.1994
Skills
- Marketing and Advertising strategy
- Print, Web, and Multimedia Design
- Photography/Videography
- Campaign management
- Brand development
- Social Media Design and Implementation
- Public and Media Relations
- Press Release, Speech and Presentation Writing
- Multi-Channel Communications
- Budgeting and Allocation
- Strategic planning
- Crisis Management
Additional Information
Expert user of all Adobe design and editing products; expert user of Microsoft Office Suite products; accomplished photographer and videographer; drone pilot.
Software
Davinci Resolve
Microsoft
CSS
HTML
Timeline
Director of Communications & Community Relations
Porterville College
07.2018 - Current
Public Information Officer
Kern County Mental Health
05.2016 - 06.2018
Marketing Consultant / Owner
IdeaBin Marketing
03.2016 - 12.2018
Executive Director / CEO
Kern County Museum
11.2012 - 03.2016
Director of Creative Services & Marketing
N.O.R. Recreation & Park District
04.2006 - 10.2012
Television Producer / Director
Fast Forward Media Services
02.2005 - 04.2006
Director of Marketing and Public Relations
California State University, Bakersfield
04.2001 - 02.2005
Director of Promotion and Advertising
KERO-TV
09.1994 - 04.2001
Bachelor of Arts - Communication And Rhetoric
University of Pittsburgh
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