Hi, I’m
Roger Santodomingo
Communication Strategist, Executive Editor & Producer
Washington,DC
Summary
Experienced content leader with 25+ years in international content management, strategy, and localization. Proven track record in building and leading high-performing, multilingual teams across regions. Skilled in leveraging innovative technologies to scale content development and enhance user experiences. Adept at developing and executing comprehensive global content strategies aligned with business objectives. Fluent in English and Spanish, with proficiency in additional languages. Highly organized and self-motivated professional experienced in project management, team development, and process improvement. Demonstrated expertise in increasing efficiency and performance through strategic development and implementation. Passionate about driving business growth and fostering a positive work environment.
Overview
25
years of professional experience
Work History
The Aspen Institute
Associate Director of Communications
01.2023 - Current
Job overview
- Develop and implement a comprehensive global content strategy for ANDE, aligning with organizational objectives and driving user engagement. Achieved 50% growth in LinkedIn followers by completing implementation of new digital content strategy with accuracy and efficiency.
- Team Leadership: Build and lead a global communications team across eight time zones, enhancing structure and processes, including hiring, onboarding, mentoring, and performance management.
- Innovation and Technology Integration: Contributed to initiatives testing and vetting AI tools for content and process transformation, enhancing efficiency and quality.
- Program Management: Manage content roadmap and execution, overseeing resource allocation, operational costs, and delivery timelines. Achieved high team cohesion and improved productivity by introducing Trello boards strategy for production tasks.
- Performance Analysis: Utilize analytics to monitor content performance, measuring coverage, quality, relevance, and efficiency, and define projects to improve key performance indicators.
Life & Love Media
Chief Operating Officer & Co-Founder
04.2020 - 04.2023
Job overview
- Oversaw the development of multilingual content for an online magazine specializing in biographies and memoirs.
- Team Management: Led and managed a team of writers, editors, and content creators, fostering a culture of continuous improvement and innovation.
- Quality Assurance: Established content quality standards and governance, ensuring legal compliance and relevance across all content deliverables.
- Performance Metrics: Set up quality feedback loops and scoring mechanisms to improve content development, driving decisions based on analytics.
UU World Magazine
Executive Editor
11.2021 - 10.2022
Job overview
- Led the development and production of digital content, including livecasts and short-form videos, to expand audience reach.
- Podcast and Video Production: Led the development and production of digital content, including lifecasts and short-form videos, to expand audience reach.
- Editorial Judgment: Revamped editorial approach and driving narrative, improving stakeholder relationships and increasing engagement.
- Team Collaboration: Worked closely with creative teams, web teams, social media teams, and media relations colleagues to ensure a consistent pipeline of engaging content across platforms.
- Staff Management: Managed a team of writers, videographers, and interns, providing hands-on guidance in video and audio story development.
- Innovation: Implemented a digital strategy that doubled online engagement and increased print circulation by staying ahead of digital trends and audience preferences.
CITIZENZ
Chief Communications Officer & Co-Founder
01.2018 - 04.2020
Job overview
- Developed and executed content strategies to communicate complex technological concepts, including blockchain technology, to diverse audiences.
- International Collaboration: Managed content localization and adaptation for multiple regions, ensuring cultural relevance and compliance.
- Program Management: Organized multiple action plans within various functions, managing dependencies and delivering high-quality content on schedule.
- Stakeholder Engagement: Collaborated with cross-functional teams to create content experiences that achieved high levels of user engagement.
Inter-American Development Bank
Senior External Communications Consultant
02.2017 - 01.2019
Job overview
- Content Development: Produced and managed multilingual content related to economic development and emerging technologies.
- Localization: Ensured content was effectively localized for various Latin American markets, enhancing accessibility and engagement.
- Data-Driven Strategies: Utilized analytics to drive content decisions and performance improvements, aligning with organizational goals.
- Process Improvement: Implemented processes to enhance content quality and relevance, establishing standards and governance protocols.
NTN24
Executive Producer
04.2013 - 01.2016
Job overview
- Led the digital transformation of an Emmy award-winning international affairs program, integrating new media platforms and formats.•
- Digital Transformation: Led the digital transformation of an Emmy award-winning international affairs program, integrating new media platforms and formats.
- Multiplatform Content Production: Produced and managed both short and long-form video content, including international news segments and documentaries for cable television and digital channels.
- Pre and Post-Production Skills: Oversaw all aspects of production from scriptwriting and storyboarding to video editing and sound mixing.
- Team Leadership: Managed a world-class team of multimedia producers, editors, and contributors, fostering a collaborative environment.
- On-Camera Experience: Demonstrated ability to present on-camera, coach, and direct talent.
BBC World Service
Multimedia Producer and International Correspondent
01.2002 - 03.2005
Job overview
- Produced and edited international news content in multiple languages.
- Digital Transformation: Participated in the transition from traditional broadcasting to digital platforms, contributing to the organization's innovation initiatives.
- Quality Assurance: Maintained BBC’s high content quality standards, ensuring compliance and relevance for diverse international audiences.
Education
The London School of Economics And Political Science (LSE)London, UK
Master of Science in Comparative Politics from Political Science And Government
07-2002
Universidad Central De VenezuelaCaracas
Master of Science from Mass Communications
07-1996
Northwestern UniversityOnline
Content Strategy Specialization from Communications
01.2022
Skills
- Content Strategy & Management
- International Content Development
- Innovation and Technology Integration
- Program & Process Management
- Performance Analysis and Evaluation
- Multilingual Proficiency
- Onboarding and training
- Team Collaboration and Leadership
- Process Improvement
- Strategic Thinking
- Social Media Strategy
- Decision-Making
Additional Information
Innovative Thinker: Enthusiastic and creative, willing to experiment and adapt strategies based on impact., Technical Proficiency: Proficient with Google Suite, Slack, Trello, Adobe Creative Suite, Microsoft Office, and major social media management systems., Global Perspective: Extensive experience working in international environments with cross-functional teams., Startup Experience: Co-founded and led startups, bringing agility and innovation to content development., Commitment to Excellence: Dedicated to achieving revenue and engagement goals, meeting coverage and quality objectives.
Memberships and Affiliations
- Club of Rome Member
- National Association of Hispanic Journalists (NAHJ)
- PEN America
- LSE Alumni Association
Publications and Projects
- Authored Books: Writings on Latin American politics, popular science, and blockchain technology.
- Educational Initiatives: Designed and developed "101 Latino Heroes," an educational game promoting cultural awareness.
- Media Contributions: Regularly contributed articles to various publications and engaged in media appearances.
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Sports & Hobbies
US 2024 Senior Karate National Champion
Advanced Scuba Diver
Member of Team Maryland, National Chess Federation
Timeline
Associate Director of Communications
The Aspen Institute
01.2023 - Current
Executive Editor
UU World Magazine
11.2021 - 10.2022
Chief Operating Officer & Co-Founder
Life & Love Media
04.2020 - 04.2023
Chief Communications Officer & Co-Founder
CITIZENZ
01.2018 - 04.2020
Senior External Communications Consultant
Inter-American Development Bank
02.2017 - 01.2019
Executive Producer
NTN24
04.2013 - 01.2016
Multimedia Producer and International Correspondent
BBC World Service
01.2002 - 03.2005
The London School of Economics And Political Science (LSE)
Master of Science in Comparative Politics from Political Science And Government
Universidad Central De Venezuela
Master of Science from Mass Communications
Northwestern University
Content Strategy Specialization from Communications
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