Rohitha Bonam
Phoenix,AZ
Summary
Dynamic and results-driven Digital Marketing Professional with 3+ years’ experience in Search Engine Marketing (SEM) and Social Media Marketing (SMM). Proven track record of optimizing digital campaigns to drive brand awareness, increase website traffic, and generate leads. Seeking to leverage skills and experience to contribute to the success of a forward-thinking organization.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Jr. Performance Analyst
3DM Digital Agency
04.2022 - 04.2023
- Developed and executed social media marketing strategies across multiple platforms, including Facebook, Instagram.
- Created engaging content for social media posts, ads, and sponsored campaigns to increase brand awareness and drive user engagement.
- Managed social media advertising campaigns, including audience targeting, budget allocation, and performance tracking.
- Implemented influencer marketing campaigns to reach new audiences and increase brand credibility.
- Analyzed social media metrics and measure campaign performance and optimize strategies for better results.
- Stayed updated on industry trends and best practices to continually improve social media marketing efforts.
Digital Marketing Executive
Nspira Management services Pvt Ltd
03.2020 - 12.2021
- Developed and executed SEM strategies to increase website traffic and conversions, resulting in a 30% increase in lead generation.
- Managed Google Ads campaigns, including keyword research, ad copy creation, bidding strategy, and performance analysis.
- Optimized landing pages for better conversion rates through A/B testing and user experience enhancements.
- Implemented remarketing campaigns to re-engage website visitors and improve conversion rates by 20%.
- Monitored and analyzed campaign performance using Google Analytics and other tracking tools to make data-driven decisions.
- Collaborated with the content team to align marketing campaigns with content strategy for maximum impact.
Education
Bachelor of Science - Agriculture
JNTU Kakinada
India05-2019
Skills
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Google Ads (Search, Display, Video, Shopping)
- Facebook Ads
- Linked Ads
- Instagram Ads
- Twitter Ads
- YouTube Advertising
- Google Analytics
- Social Media Analytics
- Keyword Research
- Ad copywriting
- Email Marketing
Certification
Google Ads Certification
Timeline
Jr. Performance Analyst
3DM Digital Agency
04.2022 - 04.2023
Digital Marketing Executive
Nspira Management services Pvt Ltd
03.2020 - 12.2021
Bachelor of Science - Agriculture
JNTU Kakinada
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