Roise Lee
Brooklyn,NY
Summary
Sales leader with more than 10+ years of building brands in the food, beverage, and hospitality space. Proven track record of developing and maintaining key accounts, exceeding KPIs and managing teams. Well-respected industry leader with history of disrupting industry trends to exceed goals and strengthen the company’s vision.
Overview
8
8
years of professional experience
Work History
Northeast Regional Sales Manager
Lavazza
Manhattan, NY
03.2017 - Current
- Increase brand awareness by targeting prestigious, high-end accounts, hosting promotional occasions such as charity events sponsored by Lavazza, and visiting client accounts to introduce their customers to the product.
- Responsible for chef-focused partnerships, including JBF, Michelin Guide, and US Open.
- Responsible for cross-functional coordination of five departments to onboard key multi-chain clients.
- Led onboarding process for sales managers nationwide.
- Participated in Lavazza Mentor Program leadership initiative.
- Single-handedly and successfully secured restaurateurs, including Mercer Street Hospitality, One Group, Marc Forgione, and Dinex Group.
- Successfully secured and micro-managed top-tier hotels in NYC.
- Optimize existing business relationships, and cultivate new relationships for the brand.
- Maintained existing relationships and cared for the needs to maintain the coffee program.
- Collaborated with Marketing and Accounts to secure account and marketing initiatives.
- Managed national accounts across the United States in restaurants and hotels.
- Responsible for growing the International Brands Portfolio by double digits annually.
- Executed profitable program initiatives through P&L analysis
Education
BBA - Marketing
James Madison University
Harrisonburg, VA05-2009
Skills
- Client acquisition
- Collaborative mindset
- Brand representation
- CRM proficiency
- Cold-calling
- Trade show participation
- Business growth management
- National account management
- Product line management
Experience
BULLDOG Gin | Manhattan, NY May 2009-February 2017
National Trade Development Manager, On Premise
Recruited, trained, and hired all new brand ambassadors
▪ Developed and measured Brand Ambassador KPIs
▪ Developed on premise training and sampling programs for trade and consumers
▪ Managed Tier Two markets with monthly distributor and account visits
▪ Maintained top 80 key accounts in New York and all emerging markets including: prestige accounts, hotels, nightclub, fine dining venues
References
References available upon request.
Timeline
Northeast Regional Sales Manager
Lavazza
03.2017 - Current
BBA - Marketing
James Madison University
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