ROKYA ALWAN JAAFAR

Pharmacist and pharmaceutical commercial professional with experience in medical promotion, healthcare engagement, and brand development within multinational pharmaceutical environments. Currently working with Viatris with exposure to product marketing activities, KOL engagement programs, and strategic brand planning initiatives. Participated in Associate Product Manager assignments, contributing to marketing planning, physician engagement strategies, and commercial initiatives including the Lipitor Champions program, focusing on strengthening relationships with Key Opinion Leaders (KOLs) and supporting brand growth strategies. Combines scientific knowledge with a commercial mindset and aims to grow into a Product Manager role contributing to strategic marketing, brand positioning, and market expansion in competitive pharmaceutical markets.

To transition into a Product Manager role within the pharmaceutical industry where I can leverage my scientific background, marketing exposure, and field insights to contribute to brand strategy, market expansion, and healthcare value creation.