Rolanda Young
Spring,TX
Summary
Dynamic and results-driven professional with over a decade of experience in event management and media production, now transitioning into project management. Proven track record of successfully orchestrating a diverse array of events, including large-scale conferences, concerts, and corporate galas. Skilled in leading cross-functional teams, developing innovative strategies, and delivering projects on time and within budget. Expertise in coordinating complex projects, managing media components, and executing marketing campaigns translates into a highly transferable skill set for a career in project management. Passionate about driving engagement and exceeding expectations through meticulous planning and execution.
Overview
9
9
years of professional experience
Work History
Event Manager (Part-Time Contract)
Eversole Associates
05.2023 - 05.2024
- Managed logistics for scientific webinars, connecting researchers with industry experts, achieving 500+ registrations and 40% live attendance.
- Developed promotional materials and executed marketing campaigns via WordPress, Mailchimp, and social media platforms, increasing audience engagement.
- Conducted tech rehearsals and managed technical aspects during events to ensure seamless execution and post-event promotion.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
Executive Assistant & Media/Marketing Specialist
Fallbrook Church
02.2019 - 01.2023
- Coordinated community-focused events such as ministry conferences and retreats, overseeing production schedules, marketing initiatives, and collaborations with vendors and community partners.
- Produced live worship experiences, managed social media, and created content for various communication channels, enhancing reach and engagement.
- Managed CRM database, organized volunteer activities, and coordinated event planning for multiple ministries, ensuring smooth execution and high guest satisfaction.
- Secured over $50k in sponsorships for events, significantly enhancing event scope and reach.
- Successfully increased visibility and participation for the Pepsi National Battle of the Bands, contributing to the scholarship fund for HBCU music programs.
Event and Sales Coordinator
iFly Indoor Skydiving
11.2017 - 02.2019
- Oversaw group sales campaigns, consistently exceeding revenue targets through effective pipeline management and lead prospecting.
- Planned and executed events such as team-building sessions and educational field trips, ensuring detailed coordination and client satisfaction.
- Enhanced customer service by streamlining booking processes and delivering exceptional guest experiences.
Event Coordinator
Regal Cinemas
10.2015 - 11.2017
- Managed logistics for group events, coordinating with audiovisual and food services to ensure quality experiences.
- Cultivated relationships with clients through direct sales and marketing activities, increasing event bookings and client retention.
- Implemented operational strategies to improve event services and streamline processes.
Education
Project Management
Coursera
Online07.2024
Bachelor of Arts in Mass Communications - Broadcast Production
Sam Houston State University
01.2011
Skills
- Event Planning & Management
- Process Improvement
- Marketing & Media Relations
- Budget Management
- Content Creation & Graphic Design
- Volunteer Coordination
- Social Media & Email Marketing
- Public Relations & Community Engagement
- Contract Negotiation & Vendor Management
- Customer & Stakeholder Relationship Management
- Proficient in Work Management Tools/ Software
- Community Relations
Notable Projects
- Holiday Brunch (Fallbrook Women's Ministry), Successfully managed a gala-style annual two-day event for over 300 attendees, handling budget preparation, vendor contracts, volunteer coordination, and marketing campaigns. Ensured a memorable experience through meticulous planning and execution.
- Hope Gathering Conference, Led the planning and execution of a hybrid two-day conference with 500+ attendees, managing logistics, speaker coordination, and marketing efforts. Delivered a dynamic and engaging event through innovative solutions and strategic planning.
- Christmas in July Concert Series, Oversaw production, sponsorship acquisition, and hospitality for a city-wide concert series, enhancing community engagement and raising funds for charitable causes. Developed and executed comprehensive marketing strategies to maximize attendance and impact.
- National Battle of the Bands: Event Activation for Pepsi, Led fundraising and promotional efforts for Fallbrook's collaboration with Pepsi, contributing to scholarships for HBCU music programs. Engaged over 300 church members and community partners through strategic promotional tactics. Produced engaging promotional videos and organized live performances to drive event excitement and participation.
Accomplishments
Recognized for exceptional customer relationship management, serving as a training model for Chick-fil-A's loyalty program.
Timeline
Event Manager (Part-Time Contract)
Eversole Associates
05.2023 - 05.2024
Executive Assistant & Media/Marketing Specialist
Fallbrook Church
02.2019 - 01.2023
Event and Sales Coordinator
iFly Indoor Skydiving
11.2017 - 02.2019
Event Coordinator
Regal Cinemas
10.2015 - 11.2017
Project Management
Coursera
Bachelor of Arts in Mass Communications - Broadcast Production
Sam Houston State University
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