Roland Hayes

• Interact with internal and external peers and/or managers to exchange semi-complex information related to assigned activities.
• Distill information accurately and convey it (verbally and/or written) to business partners and stakeholders.
• Serves as key contact with project team members to help resolve project resource conflicts. Communicate both detailed and high-level progress to stakeholders.
• Oversee the delivery process of episodic, feature, bonus, shorts, trailers, artwork, and/or metadata to various digital platforms globally, including supporting metrics.
• Extensive vendor & asset management and conduct research across all inventories, systems, and tools LTS uses for servicing operations.
• Effectively solve problems and roadblocks as they occur while escalating when necessary. Mostly focused on execution of work with some elements of planning
• Impact quality of own work and periodically the work of others on the team; works within guidelines and policies.
• Work in Google docs/ Micro office suite Vendor & Asset Management and Research Managing order & project Managing vendor & supplier

• Responsible planning and scheduling marketing initiatives and ideate new creative approaches to enhance campaigns
• Secured creative resources for campaigns, ensuring timely delivery of every asset
• Well versed in paid media and organic specs and work with finishing team to bring assets to delivery
• Met both long lead and urgent deadlines alike as well as troubleshoot to build plan B, C if timelines cannot be met
• Partnered with creative leads to gather clear creative feedback for team to execute against
• Simultaneously managed creative asset production with both internal creative team and external creative agency on same project

• Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Sourced third-party content and contributions to expand internal publication diversity.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Collaborated with customer outreach personnel to ascertain audience demographics, incorporating collected data into future copy.

• Scheduled specific creative promos in all CBS programs to effectively reach targeted demographic
• Build planning grids, attach episodes and formats to reflect CBS Network programming schedule
• Created On-Air Promo production orders for all day parts as well as CBS Programming
• Schedule and Create ISCI codes for LATE NIGHT promos
• Issue reports for CBS Affiliates, promotion schedule listings and production orders
• Coordinate with television network air control to verify schedule integrity
• Collaborate with agency partners on evaluation of media planning elements such as audience development opportunities, reach/frequency analysis

• Evaluate emerging technologies. Providing thought leadership and perspective for adoption where appropriate
• Researched potential partnerships with synergistic companies to assist in meeting organizational goals
• Managed project deadlines and monitored milestones through completion stage
• Coordinated domestic and international travel arrangements, including booking airfare, hotel and transportation
• Helped Senior Manager, Technical Operations in QC and delivery of assets, including static, digital, and video deliverables.
• Maintained log of creative assets inventory and traffic deadlines
  

• Develop key messaging, branding and positioning statements
• Primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts
• Planned launch of creative and effective marketing campaigns, such as "Teletubbies" relaunch and Yo Gabba Gabba national campaign
• Coordinate trade shows, promotions and direct mail campaigns
• Manage property licenses, and royalty distribution
  

• Collaborated with studio executives, filmmakers, 10-15 creative staff members and 50+ vendors to develop advertising campaigns; (Posters, trailers, TV/Radio Spots, Promotional Reels, Live Action Video & Photo Shoots, Print Collateral, POS, Spanish Language Advertising, EPK's and Packaging) for Theatrical, Home Entertainment and TV releases
  
• Managed internal departments, driving timely delivery of key materials and elements
• Established and built relationships with key studio and network executives,
• Maintained a strong understanding of media, promotional opportunities and tactics
• Developed media kits

Achievements

• Produced creative elements for theatrical trailers, TV spots, EPK and sizzle Reels for theatrical campaigns
• Managed the creation of Print/AV assets and other ancillary marketing materials for 8-10 film releases yearly with $500,000+ creative budgets per film
• Defined and tracked campaign effectiveness and adjusted strategies accordingly
• Directed product development using in-depth knowledge of vendor landscape and industry insight

Achievements

• Cultivated and managed relationships with key clients, vendors and community partners
• Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials
• Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes
• Collaborated with developers, advertisers and production managers to market products and services