ROLF S. OLSEN

• Successfully launched first Consulting startup Consequence Analytics, generating $800k+ in sales in first 2 years of operation
• Profitability achieved in year 1

Major client success

• Led data and technology transformation project for major audio agency, from initial audit to successful deployment
• Project has realized 40% reduction in time for reporting process, plus created scalable data management platform helping to democratize all key organizational data assets for first time within organization
• Successfully connected all key data assets, which were stored in different data silos, driving greater performance insights for both clients and buying groups
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.

• Largest Media Agency globally and biggest within Omnicom Media Group in NA
• (1900 employees in NA.)
• Restructured and expanded Marketing Science offering within OMD, initially with 105 people to 200+ people, with greater focus on specialization, representing 100% growth in revenue from this agency group
• Launched and scaled data operations group, which today stands at 60+ people, resulting in 35% operational efficiency around client reporting, freeing up resource to focus into high impact areas for our clients and agency
• Offshore team expansion in partnership with OMD and Annalect management group, enabling savings which fueled higher value specialists key in driving client satisfaction and growth while maintaining or growing client investment
• Integrated data science team from Annalect and performance analytics group from Resolution into OMD MarSci team, further expanding the OMD in-house MarSci capabilities & offering
• Lead the OMD side deployment of the Omnicom Omni platform (Data & Technology platform that supports planning and activation) across key accounts

• 4th largest Media Agency globally and biggest within Group M (part of WPP) in NA
• (1100 employees in NA.)
• Merged technology, advanced analytics, digital analytics, and data strategy teams across all three main offices to create integrated Marketing Science function for Mindshare
• Created Data Governance group, launched early 2017, resulting in 70%+ gains in operational data quality improvement, delivering significant workflow and time-based efficiency gains within multiple departments
• Structured team of 120+ people into connected subdiscipline covering Data Strategy, Digital & Advanced Analytics, Technology, Project Management, Data Governance, and Data Visualization
• Organic growth strategies helped to support 22% growth for overall business in 2016
• Grew revenue from analytics solutions by 220% over 3 years

• Largest and leading global digital performance agency
• Lead 20+ team of analysts and programmers working across Measurement Strategy, Attribution, Forecasting, Web Analytics, and Data Visualization
• Launched new Search forecasting group has delivered organic growth of up to 72% YOY for initial wave of on boarded clients
• Leading integration of Technology, Operations, Data & Insights to create better alignment in development of data management and reporting infrastructure
• Launched new reporting and optimization suite; iReport & iOptimize
• Lead integration of Covario and Rocket Interactive analytics group into iProspect
• Part of M&A steering group looking at tactical acquisitions to improve and expand service offering,

• Market research and analytics agency within aegis media
• Led integration of Carat Marketing Sciences team into Copernicus, shifting team focus to support whole US based agency group with research and analytical services across aegis opcos
• Part of senior management team and department head, with role is as strategic lead for Marketing Sciences with focus on client development, client services, product innovation and team development
• Part of pitch winning team which brought Sony Mobile and PlayStation to network
• Launched RADAR and SONAR reporting and optimization products, which were rolled out for Carat clients

• Top five Global media planning and buying agency
• Launched and developed Advanced Analytics group, which became Carat Marketing Sciences, managing 12-man team covering, technical and client services
• Leveraging innovative modeling techniques, including Agent Based Modeling, Attribution Modeling, and online/offline driver analysis
• Recipient of 2013 Carat Innovation award
• Analytics lead on all new business pitches, including $3.2B General Motors win, which was largest single media account ever tendered
• Other key account wins included The Home Depot, Macy's, Diageo, MasterCard, Discover Card and Mondelez
• Total new business tally for these accounts totally ARR of 6.2b
• Created integration of Comscore VCE data and DFA to add deliver new focus on media efficiency for Display and Video assets
• Development of Carat MAP (Media Analytics Platform), covering data and vendor management, visualization design and functionality, KPI definition and usability design
• Successfully deployed solutions for P&G, The Home Depot and Macy's which drove multi-million-dollar efficiencies annually for our clients
• Lead pilots for P&G over several years which netted over $4.5MM ARR in incremental services

• Carat Insights and Carat Data planning merged to become aevolve, a group wide research and analytics group to support the UK opcos
• Sequestered to Diffiniti as their head of data and insights for the organization
• Worked closely with organizational leadership and board of directors to guide Data & Analytics strategy
• Launched social media analytics offering, allowing us to land a multi-region scope for top five Diageo spirits brand, Netting a $500K annual ARR contract

• Performance digital agency, which later rebranded to iProspect UK
• Promoted from aevolve integrated role to Director and then lead for Data and Insights practice for Diffiniti
• Developed and launched Social Analytics and Activation practice which supported all UK group agencies
• Managed the P&L on the group to delivering $1m + ARR, with 60% margin
• Won five market, five brand engagements from Bacardi Global Brands as first client which netted $500k ARR
• Additional clients including BSKYB, RBS, J&J, Auto Trader & Disney

Transactis

• Key Account management for an Offline DMP data business
• Account Director

IMP (International Masters Publishers)

• List & Media Manager (UK, Holland & Belgium)
• Led media management and planning for global part works publisher

Swetenhams Marketing Services

• List management and data broker
• Promoted from account executive to Sales manager in 2 years