Rolisa Parr
Global Revenue Manager / Valued Leader And Mentor
Dacula,GA
Summary
Over 30 years of experience in the hospitality/hotel industry, including extensive knowledge of hotel operations, revenue management and global sales operations. Energetic and self-motivated with proven abilities for improving operations and team building. Extremely goal, process and customer service oriented with attention to fine detail and able to handle multiple assignments. Demonstrated project management, time management and problem-solving skills.
Overview
23
23
years of professional experience
11
11
years of post-secondary education
Work History
Global Revenue Management Operations Manager
InterContinental Hotels Group
Atlanta, GA
04.2016 - Current
- Revenue Management Operations and Planning
- Product Manager for Employee rate
- Ensure major strategic initiatives around each segment (region, negotiated and group) are set up for ongoing success with regional plans, ongoing metrics, hotel processes, future enhancement tracking
- Assist team with managing all step-wise improvements for strategies
- Utilize internal and external data to analyze success and suggest improvements
- Test price and selling strategies for effectiveness
- Implement suggested strategies as directed in all brands and regions, coordinating system implementation and communications to regions
- Test usage terms of sale, such as fences to aid in determination of appropriate rate structures
- Test additional pricing products, such as value-add offerings, packaging, distressed inventory programs
- Coordinate with regional teams on timely responsiveness to opportunities identified through tracking and measurement
- Assist team with managing special promotions process, ensuring rate requests from all brands and regions are processed and fit into overall pricing strategy, and that these requests are correctly tracked
- Provide analytics to regions for promotions
- Provide timely support for B2B and Distribution inquiries which included activating/deactivating OTA Rates
- Stay Enhancements support pilot with product and catalog management
- Create documentation and corporate communications for Global RM Operations and manage IHG platforms “Service Now, IHG Merlin and IHG Bulletin”
- Subject Matter Export for GRS, HCM and Third-Party Distribution channels.
- Run Big query Reports using accepted notations in file.
Compliance Specialist
InterContinental Hotels Group
Atlanta, GA
06.2011 - 04.2016
- Planning and Operations Distribution and Revenue Management Strategy- Team Lead
- Served as subject matter expert by advising staff and customers and working directly with external agencies throughout audits or to remedy compliance issues.
- Directed and implemented strategic improvement plans to integrate solutions with WNS to audit findings and workflow process issues for Test Bookings.
- Managed 50 team member for Test Booking process; ensure valid BPG cases are test booked in timely manner.
- Manage overall compliance process; notified violating hotels, accurately tracking, follow-up, escalation and curing violations
- Research historical files and correspondence in order to respond to inquiries from franchise community and all other internal customers
- Developed and documented compliance processes to enforce hotels and distribution partners are aligned to IHG Standards & Commercial agreements
- Maintain information posted on IHG Global Intranet
- Update, create and remove addendum's, articles and forms
- Working with Quality Department, Brand, Legal, Distribution Strategy, Digital & Voice, HPS & Hotel Operations
- Developed reporting tools to communicate results to Operation team.
- Validate hotel violations and escalate situations that jeopardize IHG commercial agreement with distribution partners.
- Monitored and assessed compliance risks associated with operational processes and procedures IHG went from 34% compliance to 97% Best Price Guaranteed.
Business Development Specialist
IHG - InterContinental Hotels Group
Atlanta, GA
06.2011 - 08.2014
- Distribution Strategy
- Served as "in-house consultant" to internal stakeholders on emerging trends, production, opportunities and issues for such OTA intermediaries
- Responsible for daily account management Orbitz
- Reviewed OTA production and align with GSM Strategy;
- Came up with detailed plans to enhance auditing and sales management for long-term business goals;
- Provided segment expertise to internal stakeholders, including GSM, revenue management and regions;
- Analyzed and responded to OTA requests/issues regarding online dynamic rates and availability;
- Work closely with internal stakeholders and regularly updated team on OTA accounts
- Work with global counterparts in communications to IHG Hotels and stakeholders regarding OTA accounts and material business terms
- Developed process for introduction of new OTA programs and created database for contract audits
- Recorded, reviewed and maintained appropriate reports (IHG Javelin)
- Supported regional teams on sales and business development activities focused on supporting intermediaries
- Create Distribution Strategy communications for OTA partners, hotels and internal stakeholders
- Liaised intermediary communication with Legal, Distribution Strategy global team, Digital & Voice, Warm, Channel Integration, HPS and Hotel Operations
- Managed transition of Distribution Strategy global content to IHG Merlin 2.0 met regularly with project practitioners to ensure key standards were met.
- Boosted OTA compliance by 46% with development of positive customer relationships with Marketing Mangers and WNS.
Sales Associate, Team – Team Leader
InterContinental Hotels Group
Atlanta, GA
06.2005 - 06.2011
- Partnered with KADs to manage HelmsBriscoe, ConferenceDirect and Experient
- Provided statistical analytics and market share / client data.
- Instrumental in growth of Latin America & Caribbean Sales Team by creating and delivering training on sales tools, processes and programs while providing ongoing coaching.
- Assisted Latin America Sales Team in planning and implementation of strategies and tactical programs contributed $3M incremental revenue.
- Identified regional production leakage and developed hotel training to ensure proper production tracking.
- Contribute to development of teammates by sharing best practices and assist with training
- Ensured completion of monthly production and quarterly reports
- Tracked monthly revenue and annual revenue up to $13,500,000
- Demonstrate accuracy and compliance with Delphi data entry standards
- Compiled revenue reports and amend as needed
- Corporate Transient & Group Sales
- Strategically manage lead process, analysis of transactions report and re-prospecting efforts
- Collaborate with Key Account Director and executes Group and Meetings account strategies with assigned accounts
- Managed Key Account client contacts and actively proposes and closes Group and Meeting business
- Guide individual company hotels in negotiation of rates for key accounts, assist hotels in maximizing revenue while meeting key account needs
- Facilitate rate loading procedure to ensure negotiated rates are readily available to clients
- Compile and analyze internal/external sales and production reports
- Oversee and assist with development and implementation of sale and marketing plan
- Engaged with customers to build rapport and loyalty
- Counsel hotels on best practices to increase market share in their region
- Manage global sales account reporting spreading for Key Account Director
- Assist KAD with managing and increasing revenue for top accounts
- Conduct monthly contract audit for KAD month-end.
- Prepared merchandise for sales kits and sent to location for Sales Blitz.
Administrative Assistant to Senior Vice President
InterContinental Hotels Group
Atlanta, GA
04.2002 - 05.2005
- Answered high volume of phone calls and email inquiries
- Reviewed, identified, updated and prioritized strategic initiatives to provide comprehensive support to senior leadership.
- Handled administrative and marketing support to Senior Vice President Reservations, three North American Directors, and 15 Managers
- Back up support for Peter Gowers chief marketing officer when working from Atlanta office
- Prepare correspondence, presentations and spreadsheets
- Transcribe meeting notes for biweekly conference call
- Worked collectively with Human Resource department to gather highly confidential documents for compensation packages
- Coordinate all team activities and schedule staff meetings between Senior Vice President and Global management team
- Coordinated yearly NA Leadership retreats for Senior Vice President, Directors and NA Reservations Team Managers, including preparing agenda, training seminars and extensive travel arrangements
- Created value and presence by supporting annual conference events through management evaluation and flawless execution.
- Screened calls and emails and initiated actions to respond or direct messages for managers
- Updated spreadsheets and created presentations to support executives and boost team productivity
- Organized and coordinated conferences and monthly meetings
- Processed travel expenses and reimbursements for executive team and senior management group
Electronic Database Consultant
IHG - InterContinental Hotels Group
Atlanta, GA
06.2001 - 03.2002
- Provided customer service for hotels regarding their hardware, software and any procedural problems/ questions concerning frond desk functions
- Responded to customer calls by providing 1st level tier support for Central Reservation System, HIRO, and BHR certified Hardware, and all other Hotel Systems approved releases and products
- Ensured problem resolution and/or escalation for all software, hardware, communications, and procedural related calls in accurate and timely fashion.
- Documented and communicated database training for new hires.
Database Coordinator
InterContinental Hotels Group, Distribution Services
Atlanta, GA
09.2000 - 05.2001
- Maintained Holidex with regards to rates, inventories, availability, room type conversion, J screens, property descriptions, and policy information for all brands
- Served as liaison with 4 GDS helpdesk and technical staff to resolve customer related problems involving guests, hotels, and/or travel agents
- Maintained database in each airline system regarding rates, inventories, availability, room type conversion, marketing programs, property descriptions, policy information, rules of operations and hotel screen updates for all Inter-Continental hotels
- Assisted over 680 hotels per month with procedural questions regarding Central Reservations System
- Responsible for development, management and execution of training manual
- Maintained and distributed promotional materials
- Performed necessary functions to activate hotel in Holidex and IHG Central Reservations System.
Education
BBA - Accounting And Business Management
Georgia State University
Atlanta, GA 01.2016 - Current
Associate Degree - Travel and Hospitality Management
Suffolk University - Sawyer School of Business
East Pittsburgh, PA 01.1990 - 12.1992
Skills
Proficient in GDS Sabre, Apollo, Travel Port and Amadeus products
undefinedAccomplishments
IHG Bravo Award's:
• Craig Eister SVP– Bravo Award for thinking return and documenting Pricing processes Oct 2018
Accolades
· Drew mancini Manager, Global RM Ops - Going above the call of duty and working outside of work hours. Assisted with reporting in the wee hours to ensure F&F campaign rollout in Europe without a hitch July 2020
· Karen Berg VP - Bravo Award for assisting with LNR Purge eliminate unproductive accounts. We have gone from 157K+ rate categories to 119K rate categories. Absolutely amazing teamwork November 2019
· Margaret Walsh Manager - Global BeneFITs Version 4.0 - Assisted with test and learn and launching Wholesale Portal version 4.0 during 2018
· Craig Eister SVP– Bravo Award for thinking return and documenting Pricing processes Oct 2018
· Margaret Walsh Manager- Global BeneFITs Version 3.0 -Launched Wholesale Portal version 3.0. Help support new booking tool. 2017 Goal of 2M revenue ACHIEVED
· Marty Martin Director – Bravo for Managing and documenting the Test Booking Process 2016.
· Susan Beadle Director - Received Sales Associated of the year Award May 2010.
· Susan Beadle Director - Received award for Group Sales team of the year March 2008.
· Mike Fegley SVP - Received award for Business Travel Sales team of the year March 2006.
· Mike Martin SVP - Received several BRAVOS and recognition from my Senior Vice President, Team Leaders, Directors, KAD and colleagues for going above and beyond.
· Eric Pearson Chief Commercial & Technology Officer- Award for outstanding achievement Distribution Marketing for executing the Euro conversion in Holidex and in the four GDS systems "Sabre, Apollo, Worldspan and Amadeus.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Global Revenue Management Operations Manager
InterContinental Hotels Group
04.2016 - Current
BBA - Accounting And Business Management
Georgia State University
01.2016 - Current
Business Development Specialist
IHG - InterContinental Hotels Group
06.2011 - 08.2014
Compliance Specialist
InterContinental Hotels Group
06.2011 - 04.2016
Sales Associate, Team – Team Leader
InterContinental Hotels Group
06.2005 - 06.2011
Administrative Assistant to Senior Vice President
InterContinental Hotels Group
04.2002 - 05.2005
Electronic Database Consultant
IHG - InterContinental Hotels Group
06.2001 - 03.2002
Database Coordinator
InterContinental Hotels Group, Distribution Services
09.2000 - 05.2001
Associate Degree - Travel and Hospitality Management
Suffolk University - Sawyer School of Business
01.1990 - 12.1992
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