Summary
Overview
Work History
Education
Skills
Timeline
Generic

Roman Guevara

San Jose,CA

Summary

An experienced and knowledgeable result driven professional with a solid track record managing and building sales teams.Excellent communication skills with the ability to convey as well as listen in an efficient and effective manner in order to reach sales objectives.Bilingual in Spanish and English

Highly motivated professional with 25 years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing administrative and sales employees. Comfortable working independently as manager and leader and as collaborative team member. Applies business acumen and experience and exercises decisive judgment to meet and exceed organizational goals.

Experienced business leader with demonstrated strategic planning, problem-solving and team-building abilities. Successful at bringing in and training staff to handle customer and business needs. Motivational, diplomatic and respectful of people from different backgrounds.

Overview

27
27
years of professional experience

Work History

Owner

Coa LLC
San Jose, CA
06.2008 - 01.2023
  • Managed daily operations for the Business
  • Developed strategic plans to increase profitability and efficiency.
  • Identified new opportunities for growth, expansion, and diversification.
  • Created marketing campaigns to attract new customers.
  • Researched potential partners in order to expand services offered.
  • Collaborated with other owners on joint ventures and shared resources.
  • Reviewed legal documents related to business operations.
  • Ensured compliance with local, state, and federal regulations.
  • Participated in meetings with investors regarding financing options for the company.

Owner

Realty and Mortgage One
Salinas, CA
06.2004 - 09.2007
  • Managed daily operations of business, including hiring and training staff.
  • Developed strategic plans to increase profitability and efficiency.
  • Identified new opportunities for growth, expansion, and diversification.
  • Created marketing campaigns to attract new customers.
  • Oversaw budgeting and financial management.
  • Analyzed industry trends to develop competitive strategies.
  • Maintained relationships with existing clients by providing superior customer service.
  • Implemented quality assurance processes to ensure product excellence.
  • Researched potential partners in order to expand services offered.
  • Organized events such as trade shows and conferences.
  • Reviewed legal documents related to business operations.
  • Ensured compliance with local, state, and federal regulations.
  • Developed policies and procedures for the organization.
  • Provided direction and guidance to employees.
  • Monitored performance of personnel against goals set forth by the company.
  • Conducted performance reviews for employees on a regular basis.
  • Set pricing structures according to market analytics and emerging trends.
  • Supervised performance of workers with goals of improving productivity, efficiency and cost savings.
  • Oversaw staff hiring, initiating new training and scheduled processes to streamline operations.
  • Developed and implemented successful sales strategies to meet business goals.
  • Hosted special events to boost brand awareness and increase community engagement.
  • Managed sales presentations to promote product and brand benefits.
  • Created and implemented employee onboarding and training programs to promote employee retention and team collaboration.
  • Executed performance reviews to encourage improved productivity for team members.

District Sales Manager

Valley Yellow Pages
Aptos, CA
01.1999 - 11.2002
  • Developed and implemented strategies to increase market share and profitability of the district.
  • Managed a team of sales representatives and provided training, coaching and mentoring to ensure optimal performance.
  • Analyzed sales data and identified trends in order to develop targeted sales plans for assigned territory.
  • Provided feedback on products, pricing, promotions, marketing campaigns, competitive activities and customer service issues.
  • Prepared weekly reports on sales activity, successes and areas needing improvement.
  • Conducted regular meetings with sales staff to review progress against goals.
  • Negotiated contracts with customers to maximize profits while meeting customer needs.
  • Resolved customer complaints quickly and efficiently ensuring high levels of customer satisfaction.
  • Implemented incentive programs designed to motivate the sales force within the district.
  • Participated in trade shows and other promotional events as required by company policy.
  • Maintained relationships with key accounts within the district in order to facilitate repeat business opportunities.
  • Attended weekly regional manager meetings to report on progress against targets set by corporate headquarters.
  • Recruited new members for the sales team when needed according to established criteria.
  • Assessed employee performance through regular reviews and documented any areas needing improvement or development.
  • Set clear objectives and helped team members develop plans to achieve quotas.
  • Led, coached and developed employees to achieve sales goals.
  • Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.
  • Trained and mentored sales team members in customer relations, customer service and product placement.
  • Supervised sales strategy, training, team structure and communication of regional sales program.

Account Executive

Verizon Wireless Corporation
Bakersfield , CA
06.1996 - 11.1998
  • Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.
  • Cultivated relationships with key decision makers through regular client visits and follow-up calls.
  • Negotiated contracts with clients to ensure profitable outcomes for the company.
  • Identified potential new customers through research of industry trends and competitive analysis.
  • Attended networking events to build relationships with potential customers.
  • Developed pricing strategies tailored to individual clients based on their unique needs.
  • Participated in training sessions on topics related to sales techniques or industry regulations.
  • Managed accounts by providing ongoing technical support after the sale was completed.
  • Actively monitored competitor activities within assigned region and territory.
  • Maintained updated knowledge of changing industry, standards and trends related to accounts.
  • Used consultative sales strategies to effectively overcome client objections and maximize sales activity.
  • Developed sales pipeline by cold-calling, canvassing and obtaining referrals.

Education

High School Diploma -

Wasco High School
Wasco, CA
06-1988

Skills

  • Marketing

Business Development

Management

Organizational Skills

Account Management

Cold Calling

Territory Management

B2B Sales

Negotiations

Timeline

Owner

Coa LLC
06.2008 - 01.2023

Owner

Realty and Mortgage One
06.2004 - 09.2007

District Sales Manager

Valley Yellow Pages
01.1999 - 11.2002

Account Executive

Verizon Wireless Corporation
06.1996 - 11.1998

High School Diploma -

Wasco High School

Similar Profiles

CREATE PROFILE
Roman Guevara