Romello Oliver
Alexandria
Summary
Versatile digital media professional with expertise in social media strategy, content creation, and cross-platform marketing. Proven track record of driving engagement, brand visibility, and audience growth through data-informed campaigns. Adept at multimedia production, analytics, and audience targeting, with a strong ability to adapt in fast-paced, evolving environments. Collaborative, results-oriented, and committed to delivering impactful, on-brand content that resonates.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Producer II
Sinclair Broadcast Group
07.2024 - 11.2024
- Spearheaded data-driven content campaigns that boosted engagement by 88% in 3 months.
- Improved content discoverability by 40% through implementation of robust tagging and metadata systems.
- Managed high-visibility marketing efforts, supporting both virtual and on-site corporate events with integrated digital strategies.
- Implemented a targeted advertising strategy that resulted in a significant growth of followers within the desired demographic.
- Managed company profiles on various social platforms, ensuring accurate and up-to-date information.
Producer
NewsNation
11.2023 - 07.2024
- Boosted digital content interaction by 30% by leading editorial planning and launching timely, audience-relevant stories.
- Created multimedia assets for national campaigns and events, strengthening reach and alignment with PR objectives.
- Oversaw seamless coordination between digital and broadcast teams, ensuring consistent voice and efficient execution.
- Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
Associate Producer
Fox News Media
03.2022 - 04.2023
- Streamlined editorial and production workflows, accelerating content turnaround and increasing story throughput by 25%.
- Enhanced engagement and distribution by conducting audience segmentation analysis and tailoring content for key demographics across digital platforms.
- Managed multiple high-priority projects simultaneously, consistently meeting deadlines and budget constraints in fast-paced environments.
- Oversaw full post-production lifecycle—including editing, sound mixing, color correction, and motion graphics—to deliver polished, broadcast-ready content.
- Pitched story concepts, coordinated interviews, booked talent, arranged travel, and reviewed scripts to ensure editorial accuracy and narrative clarity.
Broadcast Associate
CBS News
12.2019 - 03.2022
- Managed logistics and messaging for high-profile national events, ensuring seamless execution and brand alignment.
- Produced breaking news segments under tight deadlines while adhering to strict editorial guidelines and broadcast standards.
- Facilitated real-time cross-department communication during critical coverage windows to maintain accuracy and responsiveness.
- Coordinated cross-functional team efforts during high-pressure news cycles to deliver cohesive, timely coverage.
- Led comprehensive fact-checking processes to ensure all aired content met accuracy and journalistic integrity standards.
Education
Bachelor of Arts - American Studies
Miami University
Oxford, OH12.2019
Skills
- Data analysis and optimization
- Agile project management
- Cross-platform content publishing
- Adobe Suite expertise
- Social media strategy
- Visual storytelling
- Audience engagement
- SEO strategy development
Certification
Certified SAFe 6 Scrum Master (CSM): Scaled Agile
Timeline
Social Media Producer II
Sinclair Broadcast Group
07.2024 - 11.2024
Producer
NewsNation
11.2023 - 07.2024
Associate Producer
Fox News Media
03.2022 - 04.2023
Broadcast Associate
CBS News
12.2019 - 03.2022
Bachelor of Arts - American Studies
Miami University
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