AI-driven growth strategist with a proven track record of scaling businesses through data-driven marketing, automation, and strategic optimization. Experienced in leading high-impact projects that enhance operational efficiency, drive sustainable growth, and maximize ROI. Adept at leveraging AI-powered insights to refine customer acquisition, optimize digital ecosystems, and align marketing strategies with business objectives for measurable success.
Hi, I’m
Romina Massa
Port St. Lucie,FL
Summary
Overview
9
years of professional experience
8
Certifications and Licenses
Work History
AI-POWERED DIGITAL MARKETING STRATEGY
Senior Marketing Strategy Consultant
01.2020 - Current
Job overview
- Drive digital presence optimization for clients by crafting innovative content strategies and executing high-impact organic and paid digital campaigns
- Empower clients with actionable insights to maximize engagement and reach through cutting-edge digital marketing techniques and strategic content creation
- Demonstrate flexibility, creative problem-solving, and strong collaboration with clients to meet their specific goals for successful outcomes
- Implement AI-driven solutions to optimize campaign performance, streamline processes, and deliver actionable insights that empowered clients to make informed, data-backed decisions
- Develop and executed integrated marketing strategies across social media, email, and paid channels, driving alignment with client objectives and delivering measurable results
- Collaborated with clients to identify challenges and implement effective solutions that contributed to measurable growth, such as increasing website traffic and improving conversion rates
SAIC
Lead Insights Analyst
05.2024 - 11.2024
Job overview
- Provided actionable insights through the integration of digital analytics into corporate communications and marketing to propel data-informed strategies and enhance enterprise KPIs and visibility across initiatives
- Engaged with cross-functional teams and aligned corporate communications, IT, and marketing efforts to ensure that analytics informed and optimized multi-departmental goals
- Developed and implemented data-driven reporting tools, refining marketing and communication strategies, resulting in measurable improvements in campaign efficiency and expanded reach
- Reduced reporting turnaround times by incorporating advanced analytics tools, enabling faster decision-making and adaptability in dynamic projects
- Presented key insights to senior leadership, which improved strategic planning and resource allocation
BETAH
Senior Digital/Social Strategist
02.2021 - 05.2024
Job overview
- Directed digital marketing campaigns for federal clients, utilizing AI tools to enhance performance, optimize strategies, and achieve measurable results in public health initiatives
- Coordinated multi-channel strategies, integrating social media, email, and website platforms to maximize audience reach and engagement for federal programs
- Applied technical expertise and strategic insight to deliver impactful campaigns, surpassing objectives and fostering alignment across marketing and communications teams
KHOROS
Community Manager
03.2018 - 02.2021
Job overview
- Managed bilingual community engagement for high-profile clients such as Meta, LinkedIn, and Lucasfilm, ensuring seamless interactions across diverse audiences and maintaining brand consistency
- Conducted social listening to monitor online conversations, swiftly identifying emerging trends and potential issues; implemented effective crisis response strategies to protect brand reputation and maintain strong audience relationships
- Fostered ongoing audience engagement through thoughtful, timely communication and proactive content moderation, ensuring positive and productive interactions that aligned with client values and objectives
PULSO
Director of Experimentation
09.2020 - 02.2021
Job overview
- Aligned experimentation objectives with organizational goals by collaborating with content, data, and executive teams
- Ensured innovation and growth by merging creativity, data-driven insights, and cross-functional collaboration, solidifying Pulso’s position as a leader in progressive US Hispanic’s audience engagement through compelling storytelling
- Increased audience engagement by testing and validating creative strategies, including targeted messaging and multimedia formats, which resonated with progressive values
- Developed and implemented testing frameworks for Meta ads and Messenger bot interactions, driving continuous campaign optimization and scalability
PULSO
Director of New Platforms
02.2020 - 09.2020
Job overview
- Oversaw the identification, evaluation, and integration of new platforms and technologies aligned with business objectives
- Developed and executed strategies for launching new platforms or expanding into new digital spaces to enhance the company's reach and market positioning
- Grew Instagram following from 7,000 to 150,000 in under a year through a concentrated, data-driven campaign leading up to the 2020 election, supported by a targeted six-month push with a budget of nearly $750K
- Crafted and aligned messaging with progressive values, driving increased interaction and fostering connections with diverse audiences
TRAFILEA
Social Media Manager
05.2019 - 02.2020
Job overview
ZIMMERMAN ADVERTISING
Experience Strategy Supervisor
01.2018 - 05.2019
Job overview
NOBOX
Senior Social Media Manager
07.2016 - 01.2018
Job overview
Education
Florida Atlantic UniversityBoca Raton, FL
Bachelor of Arts
University Overview
Skills
- Organizational leadership
- Operations management
- Creativity and innovation
- Digital transformation
- Conversion rate optimization
- Content marketing strategy
- Market research and analysis
- Customer segmentation
- Digital marketing analytics
- Machine learning and AI integration
- Project management
- Social media marketing
Accomplishments
Accomplishments
- Achieved 4x ROAS through customized, data-driven rebranding strategies.
- Led 1,000% follower growth in 2020 using Meta ads, Messenger bots, and strategic digital marketing campaigns.
- Increased organic social media followers by 600% (2021-2023) through analytics-driven social strategies.
- Enhanced email open rates by 7%, boosting engagement through impactful public health messaging.
- Expanded campaign reach with influencer partnerships, including high-profile names like Jennifer Lopez.
Certification
- Social Media Marketing Certification II - HubSpot Academy
- AI in Practice - IBM
- Artificial Intelligence Tutorial - Simplilearn
- Crafting Precision Prompts with Generative AI - IBM
- Mastering the Art of Prompting - IBM
- Life and Health Insurance License - Florida Department of Financial Services
Awards
Awards
- Shorty Awards Finalist - Shorty Awards - July 2017
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
German
Professional Working
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
"Numbers don't lie, and data drives decisions."
Timeline
Lead Insights Analyst
SAIC
05.2024 - 11.2024
Senior Digital/Social Strategist
BETAH
02.2021 - 05.2024
Director of Experimentation
PULSO
09.2020 - 02.2021
Director of New Platforms
PULSO
02.2020 - 09.2020
Senior Marketing Strategy Consultant
AI-POWERED DIGITAL MARKETING STRATEGY
01.2020 - Current
Social Media Manager
TRAFILEA
05.2019 - 02.2020
Community Manager
KHOROS
03.2018 - 02.2021
Experience Strategy Supervisor
ZIMMERMAN ADVERTISING
01.2018 - 05.2019
Senior Social Media Manager
NOBOX
07.2016 - 01.2018
- Social Media Marketing Certification II - HubSpot Academy
- AI in Practice - IBM
- Artificial Intelligence Tutorial - Simplilearn
- Crafting Precision Prompts with Generative AI - IBM
- Mastering the Art of Prompting - IBM
- Life and Health Insurance License - Florida Department of Financial Services
Florida Atlantic University
Bachelor of Arts
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