Summary
Overview
Work History
Education
Skills
Timeline
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ROMINA ROSSI

Los Angeles,CA

Summary

Experienced SaaS sales professional with 6+ years of inbound and outbound success. Proven track record in revenue growth, client relationship building, and exceeding sales goals. Committed to delivering tailored solutions by leveraging a consultative approach to sales process. Customer-centric and dedicated to staying at the forefront of technology and innovation. Qualified in both MEDDIC and Command of the Message methodologies.

Overview

10
10
years of professional experience

Work History

Senior Account Executive

Stay Ai
12.2023 - Current
  • Leverage both MEDDIC and Command of the Message frameworks within sales process to drive deals forward
  • Responsible for driving new business, Mid-market + Enterprise accounts (80% close rate)
  • Educate prospects throughout buyer's journey on how software can drive their business growth forward
  • Manage and maintain pipeline of both inbound and outbound prospects
  • Develop and deliver sales presentations and complex proposals to potential new customers
  • Keep a healthy Salesforce hygiene, ensuring pipeline is up to date with all relevant information for forecasting
  • Achieve annual sales targets and average quarterly revenue quotas on a consistent basis
  • Stay up to date with eCommerce and Tech landscape to identify future changes that could affect market
  • Identify best practices for sales outbound in order to refine company playbook
  • Consistently exceed KPIs and first on leaderboard month over month for most activity (calls, emails, personalized Loom videos, etc.)

Commercial Account Executive

Tapcart
08.2021 - 06.2023
  • Oversee end-to-end sales cycle from prospecting clients to qualifying to closing deals
  • Leverage MEDDIC framework to drive deals forward and create urgency to achieve high close rate
  • Consistently hit and exceed monthly quota (average monthly attainment of 120%)
  • Build out proposals, business cases, and ROI analysis to present to prospects during negotiations
  • Build outbound pipeline through cold calling, email, social networking, LinkedIn, Referrals, Outreach, Salesforce, Seamless.ai, Apollo, Chorus.ai, Chilipiper, etc
  • Ensure closed won deals have successful handoff to CS team by keeping detailed notes in CRM and relaying merchant objectives
  • Stay up to date with eCommerce and Tech landscape to identify future changes that could affect the market
  • Identify best practices for sales outbound to refine company playbook
  • Consistently exceeded KPIs and was first on leaderboard month over month for most activity (i.e
  • Calls, emails, social touches, Loom videos, etc.)

Sales Manager

BossBabe
12.2019 - 07.2021
  • Attained new clients and serviced existing clients with a demonstrated knowledge and expertise of all BossBabe products
  • Sold digital courses to women who were interested in starting and scaling their own businesses
  • Generated new sales leads by cold-calling, email outreach, networking, and referrals
  • Achieved sales projections while continuously meeting company and individual KPIs
  • Managed strategies in digital customer acquisition through social channels, paid ads
  • Developed and implemented cross-selling and omnichannel strategies for all online courses
  • Oversaw social content for Instagram (helped build BossBabe's audience of 3.2M)
  • Assisted in creation of email campaigns, email blasts, automation, and newsletters
  • Oversaw onboarding and offboarding of all employees and contractors.

A&R

BMG
03.2017 - 12.2019
  • Acted as point person for various writers and coordinated collaborative co-writing sessions for this indie global music publishing company and record label
  • Scouted potential new talent on behalf of BMG while successfully recruiting a number of developing artists in tandem efforts with Legal, Manager, and Investments departments
  • Led meetings and pitched services in hopes of signing new artists, songwriters, and producers
  • Facilitated communication between executives, artists, and songwriters throughout organization, including summarizing and reviewing activities via departmental briefs
  • Created artist decks and go-to-market strategies for existing and potential talent
  • Handled expense management, travel arrangements, and coordinated VIP treatment for talent
  • Managed all internal events such as offsite retreats, team happy hours, screenings, and lunches.

Executive Coordinator

Atom Factory & Spotify
09.2014 - 03.2017
  • Transitioned with CEO to new demanding role at Spotify, while maintaining liaison efforts for Atom Factory throughout this time
  • Continually assisted with various artist marketing campaigns and strategies such as activations and fan experiences on a regional level
  • Managed, maintained, and organized Spotify's Global Head of Creator Artist Services' ever-changing calendar
  • Exercised extreme discretion and confidentiality at all times while representing organization and handling business matters.

Education

Bachelor of Arts - Digital Marketing

California State University, Northridge
Los Angeles, CA
01.2013

Skills

  • B2B Sales
  • MEDDIC & COTM trained
  • Client Relationship Management
  • Relationship Building
  • Team Collaboration
  • Sales Quota Achievement
  • Cold-calling
  • Lead Generation
  • Prospecting and Networking
  • CRM proficiency
  • Sales Reporting
  • Contract Negotiation

Timeline

Senior Account Executive

Stay Ai
12.2023 - Current

Commercial Account Executive

Tapcart
08.2021 - 06.2023

Sales Manager

BossBabe
12.2019 - 07.2021

A&R

BMG
03.2017 - 12.2019

Executive Coordinator

Atom Factory & Spotify
09.2014 - 03.2017

Bachelor of Arts - Digital Marketing

California State University, Northridge

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ROMINA ROSSI