Romy Taormina

• Identified, commercialized, and grew adoption of Psi Bands, a CPG product and medical device. Managed product development, IP, packaging, manufacturing, importing, pricing, marketing (messaging, channels, brand), sales, research (i.e. VOC, syndicated data including Circana, market trends), regulatory, and cost reduction efforts with a customer-centric focus.
• Developed and executed marketing plans, including social, direct mail, e-mail, TV, print, in-store, collateral, and tradeshows, using KPIs to measure success and make data-driven decisions for optimization.
• Problem solved in complex situations to drive key outcomes in support of regulatory and compliance needs, new revenue growth, process optimization, and other business-wide analytics needs.
• Interfaced with customers to generate and translate rich customer insights into action-oriented and compelling marketing strategies that delivered against business & marketing objectives.
• Managed the sales team. Track record of hustle and results, such as 1M+ units sold at top national & regional retailers (drug, mass, and online).
• Led the marketing, storytelling, and positioning (in- and out-of-store) that elevated Psi Bands from a “disruptor” product to an established brand and positively influenced the customer at various touchpoints, resulting in many industry awards (see below) and millions of media impressions.
• Conducted market research and competitive analysis to identify emerging trends and opportunities for brand differentiation.
• Managed brand assets and guidelines to maintain a cohesive brand identity across all touchpoints.
• Forecasted inventory needs.
• Curated and delivered countless presentations to national retail executives, business executives at national conferences, and on air.
• Negotiated and managed third-party contracts and agencies.
• Well versed in collaborating with cross functional internal and external teams, such as marketing, design, sales, supply, research, product, customer, regulatory, and legal.

• Enhanced knowledge of local business and community concerns to encourage involvement and stewardship.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Engaged positively with staff and leadership colleagues to solicit and encourage feedback and a collaborative spirit.
• Contributed to social media.

• Clients included The National Steinbeck Center, Golden State Berries, and Natividad Medical Center.
• Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
• Planned and implemented advertising campaigns.
• Researched and placed media.
• Provided support to marketing initiatives by producing creative content and copywriting.
• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
• Maintained current knowledge of evolving changes in marketplace.
• Coordinated with internal teams to facilitate prompt delivery of client projects.
• Communicated product value, quality, and style to educate and entice potential customers.

• Collaborated with authors and editors to develop and implement effective marketing campaigns.
• Provided support to marketing initiatives by producing creative content and copywriting.
• Managed 400-500 projects/year.
• Managed external agencies.
• Negotiated and managed third-party contracts related to project deliverables.
• Achieved project deadlines by coordinating with contractors to manage performance.