Romy Taormina

Identified, commercialized, grew adoption, and secured brand loyalty of Psi Bands, a Consumer Packaged Goods (CPG) and medical device from $0 to more than $1M in annual sales,

• Conducted market research, including syndicated data, and competitive analysis to identify emerging trends and opportunities for brand differentiation which resulted in national sales distribution at major mass and drug retailers at more than 10,000 U.S
• Nationwide stores, such as CVS, Target, H-E-B, Babies “R” Us, H-E-B, Meijer, Pharmaca, Spouts, Cardinal Health, McKesson, etc
• Developed and executed marketing plans, including social, direct mail, e-mail, TV, print, in-store, collateral, and tradeshows resulting in a social media following of 15,000+, many industry awards, and millions of media impressions at major national media outlets
• See below highlights
• Interfaced with customers to generate and translate rich customer insights into action-oriented and compelling marketing strategies and product development improvements, resulting in brand retention and customer loyalty
• Managed brand assets and guidelines to maintain a cohesive brand identity across all touchpoints resulting in brand adoption and retention.

• Enhanced knowledge of local business and community concerns, community involvement, and stewardship amongst cohort.
• Developed strong partnerships with other businesses, ensured collaboration and more significant opportunities for growth.

• Collaborated with clients and cross-functional internal teams to develop marketing strategies that aligned with client goals. Notable clients included The National Steinbeck Center and Natividad Medical Center.
• Oversaw campaign execution, ensured projects were completed on time within budget, met KPIs.
• Monitored campaign performance, adjusted strategies as needed based on key metrics, prepared proposals, made presentations, and negotiated contracts to ensure a win/win for clients and agency, with client retention.