Romybel Erickson
West New York,NJ
Summary
Experienced operations professional with a proven track record of success in progressively responsible roles within the fitness and wellness industry and hospitality. Expertise in facility management, team leadership, member engagement, and operational efficiency. Seeking to leverage my diverse skill set as an Operations Manager at Wells Fargo.
Overview
12
12
years of professional experience
Work History
Independent Fitness Contractor
Self Employed Services
01.2019 - Current
- Provide personalized goal-oriented personal training and group fitness instruction to various fitness studios; consult with clients to assess needs and propose optimal solution methods every month.
- Successfully coached dozens of clients (in-person and virtually); demonstrated strong interpersonal and results-driven skills, establishing rapport with customers and ensuring 95% satisfaction.
- Negotiated fees and contracts to reach mutually beneficial agreements with clients.
General Manager
Equinox Holdings LLC
08.2017 - 12.2018
- Spearheaded all aspects of gym operations, strategically driving business growth and ensuring superior member experiences.
- Led team of 9 department managers and 65 staff members, fostering a collaborative and results-driven work environment.
- Achieved and exceeded revenue targets through effective sales and marketing initiatives, driving gym's financial success and maintaining 105% in operating revenue throughout 2018.
- Championed operational efficiency by implementing streamlined processes, reducing costs by up to 7% while maintaining service quality and reaching 115% EOY club financial contribution.
- Orchestrated successful membership sales campaigns, resulting in 13% increase in membership sign-ups during Fall/Winter months and 8% during Summer - compared to previous year.
- Nurtured a team culture of collaboration, respect, creativity, and continuous improvement; conducted regular performance evaluations and provided targeted coaching to drive professional growth.
Assistant General Manager
Equinox Holdings LLC
03.2016 - 07.2017
- Played pivotal role in overseeing daily operations of 5,000+ members facility, staff management, and member engagement to ensure gym's success.
- Assisted leading team of 9 department managers and over 85 staff members, fostering a collaborative and high-performing work environment.
- Developed and executed targeted member engagement initiatives that enhanced community involvement and contributed to 8-10% monthly increase in member retention.
- Collaborated with cross-functional teams to drive sales efforts, resulting in 15% increase in membership sign-ups and 3% increase in operating revenue from Spring 2016 to Spring 2017.
- Conducted regular performance evaluations and provided coaching to team members, resulting in 3 managerial promotions, 10 personal training level advancements, and 2 other promotions.
Operations Manager
Equinox Holdings LLC
09.2015 - 03.2016
- Managed day-to-day gym operations overseeing a team of front desk staff, maintenance personnel, and outside vendors; identified personal development opportunities within these teams resulting in higher employee performance and internal promotions.
- Managed facility maintenance, equipment upkeep, and health and safety compliance, ensuring a safe and inviting environment for members.
- Oversaw inventory management; implemented efficient procurement practices, leading to 15% reduction in supply costs within four months and 18% after six months.
- Collaborated with various departments to streamline workflows, resulting in improved operational efficiency.
Assistant Guest Services Manager
Grand Hyatt New York
10.2014 - 09.2015
- Assisted in overseeing the guest services department at Hyatt's largest property in New York with over 1,300 guest rooms and served as direct contact for up to 50 of their most valued guests weekly.
- Acted as ambassador to all Corporate VIP guests, from arrival and departure to on-site contacts, to guarantee a comfortable stay and effective business trip.
- Resolved over 150 guest-related issues weekly via emails and hotel surveys; used data to increase retention and sales by anticipating clients' needs and resolving issues promptly.
- Directly supervised Bell and Door positions; created awareness of business objectives and expectations, recognized performance, and ensured company policies were consistently administered.
- Analyzed daily financial reports, budget, department goals, and handled weekly department payroll.
Personal Trainer
Equinox Holdings LLC
09.2013 - 10.2014
- Evaluated and assessed clients' abilities during fitness screening; created value for potential clients with customized training programs based on stated goals and needs.
- Conducted targeted outreach events for new and all gym members; created new business through lead sourcing and sales team partnership to exceed monthly personal prospecting goals.
- Refined sales process to ensure higher conversion rate; doubled in January and tripled in April 2014.
- Effectively cultivated and managed client relationships resulting in an average 86% retention rate.
- Actively attended Equinox Fitness Training Institute (EFTI) for continuing fitness education.
Spanish Instructor; Summer College Teaching Assist
Syracuse University
08.2011 - 08.2013
- Actively participated in creating and developing an intensive and experimental Spanish immersion program; differentiated instruction to meet needs of (over 60) students at varying proficiency levels.
- Devised lesson plans daily and created weekly assessment tools (quizzes and homework assignments); evaluated students' oral and written performances and provided one-on-one assistance and advising to students during office hours.
- Mastered training through professional development workshops related to language instruction.
Education
Master of Arts - Spanish Language, Literature, And Culture
Syracuse University
Syracuse, NY05.2013
Bachelor of Arts - Spanish Language And Literature; Political Science
Colgate University
Hamilton, NY05.2011
Skills
- Operations Management and Efficiency
- Leadership and Team Management
- Member Engagement and Retention
- Budgeting and Financial Management
- Sales and Revenue Generation
- Staff Development and Coaching
- Customer Service Excellence; Conflict Resolution
- Communication and Collaboration
- Process Improvement and Inventory Management
- Event Planning and Execution
- Regulatory Compliance
Languages
Spanish
Native or Bilingual
Timeline
Independent Fitness Contractor
Self Employed Services
01.2019 - Current
General Manager
Equinox Holdings LLC
08.2017 - 12.2018
Assistant General Manager
Equinox Holdings LLC
03.2016 - 07.2017
Operations Manager
Equinox Holdings LLC
09.2015 - 03.2016
Assistant Guest Services Manager
Grand Hyatt New York
10.2014 - 09.2015
Personal Trainer
Equinox Holdings LLC
09.2013 - 10.2014
Spanish Instructor; Summer College Teaching Assist
Syracuse University
08.2011 - 08.2013
Master of Arts - Spanish Language, Literature, And Culture
Syracuse University
Bachelor of Arts - Spanish Language And Literature; Political Science
Colgate University
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