ROMY TAORMINA

I will be licensing the Psi Bands brand so that it may scale beyond my resources. As such, I am in search of a new role where I can jump in and deliver critical project delivery.

● Led cross-functional teams to manage Psi Bands, a disrupter product, from concept to launch to commercialization. Earned more than 10 innovation awards, achieved millions of media impressions from top media outlets, and received a Shark Tank offer.

● Conducted and analyzed primary research to identify market trends and inform strategic brand positioning.

● Led, updated, and optimized integrated product, price, promotion, merchandising, and packaging strategies to meet business objectives, drive sales growth, and EBITDA expansion.

● Developed strategies for optimizing distribution channels that significantly boosted the brand reach and market share. Achieved $1 million annual product sales, sold more than 1 million sets in brick and mortar, ecommerce, and 10+ global markets.

● Managed and optimized supply chain operations to ensure continuous improvement, waste minimalization, and timely delivery of products for sales and marketing initiatives.

● Leveraged sales analytics and utilized market research and competitor analysis (IRI, Nielson), consumer research, customer interactions, and consumer insights to assess brand performance, implement product improvements, and drive sales growth.

● Recommended and partnered with cross-functional groups on SKU rationalization, marketing initiatives, sales initiatives, and sales operations to improve performance.

● Managed and optimized the economic value of the brand and enhanced brand awareness by implementing strategic initiatives, such as our charitable partnership with Fertile Hope, part of the LIVESTRONG foundation.