Ron Mosimann
Brooklyn
Summary
Dynamic and results-oriented digital marketing leader with over 11 years of expertise in paid social media and brand partnerships. Proven ability to execute and optimize high-impact social media campaigns across major platforms, driving audience engagement and delivering measurable success for global brands. Committed to leveraging data-driven strategies to enhance audience reach and brand visibility within the media and entertainment sector. Adept at managing multi-million dollar advertising budgets, leading cross-functional teams, and integrating campaigns with high-profile partnerships in entertainment, sports, and music while fostering strong team chemistry.
Overview
11
11
years of professional experience
Work History
Director, Paid Social
Wavemaker & Essence Mediacom
10.2021 - Current
- Lead social marketing strategy & execution for brands like including Chevron, YETI & Dell (present)
- Develop and optimize national and local campaigns across Meta, X, LinkedIn, TikTok, Snapchat, Pinterest, and NextDoor.
- Drive audience engagement through strategic partnerships with NBA, NFL, FIFA, NCAA, and LPGA.
- Oversee implementation of $10M+ in social ad spend, consistently delivering YoY growth.
- Manage a high-performing team in a fast-paced environment, ensuring cross-channel cohesion and seamless execution while maintaining high morale and a positive environment.
- Stay ahead of social media trends and algorithm changes, advising clients on strategic shifts and best practices.
Associate Director, Paid Social
Carat
10.2019 - 10.2021
- Directed and executed paid social strategy for Microsoft’s Surface, Windows, and Edge products.
- Managed over $35M in annual social media budgets, ensuring strategic alignment with business goals.
- Led cross-channel media planning, integrating campaigns across paid social, digital, and traditional media.
- Spearheaded the global live launch of Windows 11, as well as Microsoft’s first-ever Snap AR Lens and sponsored Twitter livestreams.
- Developed data-driven audience targeting strategies to optimize engagement and conversion rates.
Sr. Associate, Manager, Paid Social
MEC/Wavemaker
04.2015 - 10.2019
- Managed paid social campaigns for WWE, United Airlines, Xerox, and Vita Coco.
- Led digital marketing efforts for WWE Network, increasing subscriptions by 21% YoY and driving record-low CPAs.
- Coordinated digital activations for major live events, including WrestleMania and SummerSlam.
- Delivered in-depth reporting and insights to clients, helping optimize creative and targeting strategies.
Coordinator, Paid Social
Tangible Media
10.2014 - 04.2015
- Executed paid social campaigns for Marvel, Disney, and CAPCOM, driving brand awareness and engagement.
- Collaborated with cross-functional teams to determine the best marketing strategies and budget allocation.
- Conducted social listening and analytics reporting to provide insights into audience sentiment and campaign performance.
Education
B.A. - American Studies & Media
Siena College
Loudonville, NY05-2012
Skills
- Relationship building
- Strategic planning
- Verbal and written communication
- Decision-making
- People management
- Team management
- Creativity and innovation
- Social Media Marketing & Strategy (All Social Platforms)
- Digital Media Planning & Execution
- Product, Music & Entertainment Marketing
- Budget Management ($10M in Annual Ad Spend)
Timeline
Director, Paid Social
Wavemaker & Essence Mediacom
10.2021 - Current
Associate Director, Paid Social
Carat
10.2019 - 10.2021
Sr. Associate, Manager, Paid Social
MEC/Wavemaker
04.2015 - 10.2019
Coordinator, Paid Social
Tangible Media
10.2014 - 04.2015
B.A. - American Studies & Media
Siena College