Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Hi, I’m
Ron Nagy
People Leader - Marketing & Advertising
Horseheads,NY
Summary
Overview
28
years of professional experience
1
Certification
Work History
Elmira College
Enrollment Marketing Manager
03.2022 - 12.2022
Job overview
- Worked with Office Of Admissions to develop targeted digital advertising campaigns and messaging. Focused on Undergraduate and Graduate Admissions.
- Utilized Goggle Analytics to measure progress in recruitment efforts. Goal was to connect paid methods, following potential students through marketing funnel, into Slate, through RFI, Application, and Yield. Applications up 18%.
- Developed "Students Day" video series, where students and grads talk about their experience with specific programs and activities at EC.
- Worked as Project Manager on Custom View Book, New Video Assets Project, Marketing Timeline, Merchandise Design and Purchase.
Nexstar Broadcasting Group - WETM
Local Sales Manager
01.2021 - 03.2022
Job overview
- Development, management, and implementation of target account acquisition strategy, achieving 12% increase YOY, developed 3 new sales initiatives and customer engagement tactics to increase market share.
- Boosted revenue and facilitated 50% increase in sales activity while developing consistent employee measurements for exceeding goals.
- Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
Spectrum Reach
Local Sales Manager - Southern Tier
02.2008 - 01.2021
Job overview
- Motivate, grow, and train team of 7, in Elmira/Corning, Hornell, and Ithaca/Cortland.
- Launched CRG, creating demand for local advertisers. Implemented in market, using to exceed new business and key account growth YOY by 12%.
- Strategic Account Management - consistently and passionately coached team, using in depth CRM data to target and develop emerging customers. Focusing on 20% of accounts that represent 80% of revenue. Reducing churn by 11%.
- Lead team with aggressive Digital growth, developing product dialogue and presentations that align with changing digital landscape. Consistently exceeding revenue and client engagement goals.
- Led cross functional team focused on deliverables and unique marketing proposition. Successfully redesigned and implemented targeted proposal templates, story telling, and presentation training, adopted company wide. Achievement Award Winner 2019
- Top 3 performance in First Look, engaging and developing 50% of client campaigns by January 31st, company wide four years running.
Clear Channel Radio - WBBS / WWHT
General Sales Manager
11.2000 - 02.2008
Job overview
- Motivated team of 8 AE's to meet and exceed client objectives and budgets, producing results that propelled us to highest share in market for 7 years.
- Enhanced strategies that increased KPI's by 6%.
- Business Growth Advisors- created team of new business specialists that successfully reduced cluster attrition by 18%.
- Primary recruiter and developer of AE's for entire cluster of 8 stations.
- Responsible for 11% growth, achieving $5.5 million in revenue.
Pilot Communications - WAQX / WNTQ / WLTI / WNSS
Senior Account Manager
05.1998 - 11.2000
Job overview
- Local direct and agency business development.
- Developed strong copywriting and proposal writing skills
- New business prospecting and Idea Generation- Non Traditional Revenue & Event selling.
- Using analytics and CRM data, developed individual strategies to grow active number of advertisers. Increased billing 21% to $1.1 million annually.
Sabre Radio - WNKI / WPGI / WNGZ / WWLZ / WGMF
Senior Account Executive
04.1995 - 04.1998
Job overview
- Local direct business prospecting and development.
- Developed Needs Analysis and Integrity Selling Program 9/96.
- Increased billing 19% to $378,000 annually.
Education
SUNY At FredoniaFredonia, NY
Bachelor of Science from Communications, Business
05.1991
University Overview
- Major in Communications / Specialization in Radio & Television
- Minor in Business
Skills
- Create, present, and execute sales initiatives
- Excellent organizational, interpersonal, and oral communication skills
- Project Management skills, tackling internal and external challenges
- Strategic Planning, focused on details and big picture
- Team Recruiting and Onboarding
- Advertising Campaigns
Certification
IAB - Digital Media Sales Certification - June 2014
Creative Resources Certified Facilitator - 2018
Certified Radio Marketing Consultant #4841
Timeline
Enrollment Marketing Manager
Elmira College
03.2022 - 12.2022
Local Sales Manager
Nexstar Broadcasting Group - WETM
01.2021 - 03.2022
Local Sales Manager - Southern Tier
Spectrum Reach
02.2008 - 01.2021
General Sales Manager
Clear Channel Radio - WBBS / WWHT
11.2000 - 02.2008
Senior Account Manager
Pilot Communications - WAQX / WNTQ / WLTI / WNSS
05.1998 - 11.2000
Senior Account Executive
Sabre Radio - WNKI / WPGI / WNGZ / WWLZ / WGMF
04.1995 - 04.1998
SUNY At Fredonia
Bachelor of Science from Communications, Business
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