Rona Vaselaar
New York,NY
Summary
Seasoned B2B content marketer with a proven track record, driving $4M+ in revenue through creative B2B content strategies. An expert in content development, I excel at crafting compelling stories that engage clients. Recognized for exceptional leadership and project management skills, I want to devote my passions to fighting climate change and pollution.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Account Director
The Bliss Group
09.2023 - Current
- Co-lead largest B2B client account ($4M+ Revenue), acting as client relationship manager and overseeing a 25-person team to ensure highest quality service and work product
- Lead content strategy and execution for client's largest annual content initiative, generating $3M revenue pipeline with $2M revenue won
- Craft compelling stories for B2B customers across a variety of mediums, including long-form reports and white papers, blog posts, web copy, webinar scripts, and more
Account Supervisor
The Bliss Group
09.2022 - 09.2023
- Led high-priority B2B client accounts in healthcare, life sciences, and technology ($660,000+ Revenue)
- Spearheaded development & execution of full-funnel content strategies for client accounts
- Project managed B2B healthcare survey addressing clinician experience challenges in the U.S.
Senior Account Executive
The Bliss Group
08.2021 - 09.2022
- Led high-priority B2B accounts in healthcare and life sciences ($285,000+ Revenue)
- Created survey starter kit, enabling faster and more effective survey launches for B2B clients
- Developed copy for entire rewrite of largest B2B client ($3.6B+ Revenue) website
Account Executive
The Bliss Group
02.2021 - 08.2021
- Executed media outreach and content development for largest B2B client ($3.6B+ Revenue)
- Handled crisis monitoring and reporting efforts for largest B2B client
- Led creation of anchor content pieces, including survey reports and white papers
Associate Account Executive
The Bliss Group
03.2020 - 02.2021
- Developed content pieces including blog posts, insights, and practice guides
- Crafted promotional assets, including ad copy, CRM emails, social shares, and landing pages
- Supported multiple B2B accounts across media, content creation, and strategy and planning
Education
Master of Arts - China Studies And Conflict Management
Johns Hopkins School of Advanced International Studies
Washington, DC12-2019
Bachelor of Arts - China Studies
University of Notre Dame
South Bend, Indiana06-2016
Skills
- B2B Content Marketing
- Copywriting and Editing
- Digital Marketing
- Survey Design and Execution
- Public Speaking
- Media Relations
Certification
SEO I and SEO II Certifications (Hubspot)
Bat Catching Certification (Red Cross)
Timeline
Account Director
The Bliss Group
09.2023 - Current
Account Supervisor
The Bliss Group
09.2022 - 09.2023
Senior Account Executive
The Bliss Group
08.2021 - 09.2022
Account Executive
The Bliss Group
02.2021 - 08.2021
Associate Account Executive
The Bliss Group
03.2020 - 02.2021
Master of Arts - China Studies And Conflict Management
Johns Hopkins School of Advanced International Studies
Bachelor of Arts - China Studies
University of Notre Dame
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