Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Rona Vaselaar

New York,NY

Summary

Seasoned B2B content marketer with a proven track record, driving $4M+ in revenue through creative B2B content strategies. An expert in content development, I excel at crafting compelling stories that engage clients. Recognized for exceptional leadership and project management skills, I want to devote my passions to fighting climate change and pollution.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Account Director

The Bliss Group
09.2023 - Current
  • Co-lead largest B2B client account ($4M+ Revenue), acting as client relationship manager and overseeing a 25-person team to ensure highest quality service and work product
  • Lead content strategy and execution for client's largest annual content initiative, generating $3M revenue pipeline with $2M revenue won
  • Craft compelling stories for B2B customers across a variety of mediums, including long-form reports and white papers, blog posts, web copy, webinar scripts, and more

Account Supervisor

The Bliss Group
09.2022 - 09.2023
  • Led high-priority B2B client accounts in healthcare, life sciences, and technology ($660,000+ Revenue)
  • Spearheaded development & execution of full-funnel content strategies for client accounts
  • Project managed B2B healthcare survey addressing clinician experience challenges in the U.S.

Senior Account Executive

The Bliss Group
08.2021 - 09.2022
  • Led high-priority B2B accounts in healthcare and life sciences ($285,000+ Revenue)
  • Created survey starter kit, enabling faster and more effective survey launches for B2B clients
  • Developed copy for entire rewrite of largest B2B client ($3.6B+ Revenue) website

Account Executive

The Bliss Group
02.2021 - 08.2021
  • Executed media outreach and content development for largest B2B client ($3.6B+ Revenue)
  • Handled crisis monitoring and reporting efforts for largest B2B client
  • Led creation of anchor content pieces, including survey reports and white papers

Associate Account Executive

The Bliss Group
03.2020 - 02.2021
  • Developed content pieces including blog posts, insights, and practice guides
  • Crafted promotional assets, including ad copy, CRM emails, social shares, and landing pages
  • Supported multiple B2B accounts across media, content creation, and strategy and planning

Education

Master of Arts - China Studies And Conflict Management

Johns Hopkins School of Advanced International Studies
Washington, DC
12-2019

Bachelor of Arts - China Studies

University of Notre Dame
South Bend, Indiana
06-2016

Skills

  • B2B Content Marketing
  • Copywriting and Editing
  • Digital Marketing
  • Survey Design and Execution
  • Public Speaking
  • Media Relations

Certification

SEO I and SEO II Certifications (Hubspot)

Bat Catching Certification (Red Cross)

Timeline

Account Director

The Bliss Group
09.2023 - Current

Account Supervisor

The Bliss Group
09.2022 - 09.2023

Senior Account Executive

The Bliss Group
08.2021 - 09.2022

Account Executive

The Bliss Group
02.2021 - 08.2021

Associate Account Executive

The Bliss Group
03.2020 - 02.2021

Master of Arts - China Studies And Conflict Management

Johns Hopkins School of Advanced International Studies

Bachelor of Arts - China Studies

University of Notre Dame