Ronald Austin
Cherry Valley,CA
Summary
Dynamic Senior Business Development Manager with Southern Glazers Wine and Spirits, adept at fostering strategic partnerships and driving growth. Proven expertise in relationship development and financial management, leveraging Salesforce for accurate forecasting. Recognized for enhancing team performance and delivering impactful sales presentations that align with company goals.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Business Development Manager
Southern Glazers Wine and Spirits
Riverside / Palm Springs, CA
10.2018 - 05.2025
- Support and add value to On and Off Sale teams by promoting strong communication and collaboration.
- Educate Regional Vice President, District Managers, Assistant District Managers, and Sales Consultants on programs, incentives, trackers, and pricing. Enhancing team performance in alignment with company & supplier goals.
- Build strategic partnerships with SGWS Sales Consultants, managers, supplier partners, and key accounts to drive growth.
- Monitor and maintain displays, cold boxes, shelf standards, and drink lists to ensure compliance with company standards and goals.
- Hold one-on-one meetings with sales team members to identify selling hurdles and offer insight into best remedies.
Key Account Manager
Southern Glazers Wine and Spirits
Riverside, CA
03.2009 - 10.2018
- Implemented exceptional work ethic and strong relationship management skills to drive business growth in assigned territories.
- Ensured brand program execution in collaboration with District Managers and Sales Consultants, aligning with Off-Premise standards.
- Utilized data from Compass, Diver, and trackers to assess market performance, identify areas for market share growth, and swiftly respond to shifting conditions.
Key Account Sales Manager
Southern Glazers Wine and Spirits
Orange County / Long Beach, CA
03.2009 - 08.2013
- Developed and implemented strategies for managing key accounts, leveraging customer insights to drive account growth.
- Built strong internal relationships with other departments such as Customer Service and Support to ensure smooth resolution of issues.
- Coached junior staff members on best practices for handling challenging situations when engaging with customers and clients.
- Leveraged CRM tools such as Salesforce and Microsoft Dynamics to track sales progress and create accurate forecasts.
- Delivered timely reports on account performance metrics such as sales volume, revenue growth and customer satisfaction levels.
Education
Fire Academy - Fire Science
Crafton Hills College
Yucaipa, CASkills
- Communication and branding
- Coaching and mentoring
- Problem solving
- Relationship development
- Financial management
- Business planning
- Sales presentations
- Microsoft Office Suite
- Salesforce administration
- Customer engagement
- CRM software proficiency
- Staff management
- Growth management
- Salesforce management
Certification
- WSET Level 2
- Introduction to Tequila
- Introduction to Sake
- Fundamentals of Wine
- Introduction to Distilled Spirits
Awards
Key Account Manager of the Year (Pernod Ricard), Key Account Manager of the Year (Constellation), Multiple Key Account Manager of the Months
References
References available upon request.
Timeline
Senior Business Development Manager
Southern Glazers Wine and Spirits
10.2018 - 05.2025
Key Account Manager
Southern Glazers Wine and Spirits
03.2009 - 10.2018
Key Account Sales Manager
Southern Glazers Wine and Spirits
03.2009 - 08.2013
Fire Academy - Fire Science
Crafton Hills College
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