Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Ronald Friend

Norfolk,VA

Summary

Accomplished district sales manager bringing a several-year career dedicated to the transformation and revitalization of territory sales through exceptional marketing approaches. Proven skills in customer service, processes alignment and revenue generation. Analytical problem-solver with a data-driven approach and both the skill and fortitude to meet the challenges of dynamic, competitive environments. Articulate communicator experienced in offering customers value and personalized support with optimal business solutions.

Overview

12
12
years of professional experience
1
1
Certification

Work History

District Sales Manager

Coca-Cola Consolidated
Norfolk, VA
10.2024 - Current
  • Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Coached, developed and motivated team to achieve revenue goals.
  • Collaborated with clients and management teams to form strategic relationships and resolve unique business problems.
  • Collaborated with other departments such as marketing, finance, human resources and operations in order to ensure success across all areas of responsibility.
  • Set clear objectives and helped team members develop plans to achieve quotas.
  • Resolved customer complaints quickly while maintaining strong relationships with clients.
  • Managed a team of sales representatives and provided training, coaching and mentoring to ensure optimal performance.
  • Led, coached and developed employees to achieve sales goals.
  • Resolved customer complaints quickly and efficiently ensuring high levels of customer satisfaction.
  • Supported sales team members to drive growth and development.
  • Resolved customer complaints regarding sales and service.
  • Serviced large accounts, working to expand business reach and leveraging network connections to penetrate new accounts.

Store Manager

Walmart
Chesapeake, VA
04.2023 - 10.2024
  • Evaluated store performance and incorporated feedback to implement improvement plans.
  • Prepared staff work schedules and assigned team members to specific duties.
  • Identified operational issues and implemented appropriate process improvements to promote workplace safety and productivity.
  • Preserved product quality by maintaining stockrooms and disposing of damaged items.
  • Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
  • Managed inventory tracking and physical inventory counts to minimize loss.
  • Prepared monthly reports on sales figures, expenses, profits.
  • Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
  • Reviewed customer feedback to make operational improvements and promote satisfaction.
  • Ensured compliance with safety regulations and company policies.
  • Conducted daily store operations, including opening and closing procedures and cash handling.
  • Established customer service standards and monitored staff compliance.
  • Mitigated business risks by working closely with staff members and assessing performance.

Store Lead

Walmart
Virginia Beach, VA
01.2022 - 04.2023
  • Maintained knowledge of sales and promotions, return policies and security practices.
  • Tracked inventory and conducted cycle counts to maintain accurate records.
  • Provided exceptional customer service to all customers.
  • Developed strategies to increase sales and improve efficiency of store processes.
  • Resolved customer complaints in a timely manner.
  • Implemented strategies to reduce shrinkage rates within the store.
  • Answered customer inquiries regarding product features, pricing, and availability.
  • Monitored store performance metrics, such as sales, profitability, and customer satisfaction.
  • Dealt with customer complaints and rectified product and service issues.
  • Recommended, selected and located merchandise based on customer desires.
  • Placed special orders or called other stores to find desired items.
  • Served as a role model for other employees by demonstrating superior work ethic.

Asset Protection Manager

Walmart
Florence, AL
08.2018 - 01.2022
  • Collaborated with law enforcement to resolve escalated situations.
  • Created reports summarizing findings from investigations into potentially fraudulent activities.
  • Developed effective partnerships with vendors supplying products used by the organization's Asset Protection team.
  • Researched and closed cases involving criminal activity.
  • Maintained up-to-date knowledge of applicable laws, regulations, policies, procedures, techniques and trends pertaining to asset protection.
  • Achieved decrease in incidents.
  • Investigated shrink results outside acceptable ranges to determine causes and prevent recurrence.

Assistant Store Manager

Walmart
Florence, AL
05.2016 - 08.2018
  • Handled complaints from customers by empathetically listening, recording details and offering solutions.
  • Supervised cashiers in processing credit, debit and cash payments to streamline sales.
  • Formed and sustained strategic relationships with clients.
  • Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
  • Completed frequent walk-throughs and directed team members to correct issues impacting store appearance or professionalism.
  • Monitored sales activities to ensure that customers receive satisfactory service and quality goods.
  • Conducted regular performance reviews of staff members in order to identify areas for improvement.
  • Supervised a team of employees and provided ongoing training to ensure high levels of customer satisfaction.

Support Manager

Walmart
Florence, AL
06.2013 - 05.2016
  • Planned and led team meetings to review business results and communicate new and ongoing priorities.
  • Assigned work and monitored performance of project personnel.
  • Interviewed prospective employees and provided input to HR on hiring decisions.
  • Recruited and trained new employees to meet job requirements.
  • Conducted regular meetings with staff members to discuss challenges faced by customers.
  • Led weekly team meetings to communicate business updates and review team performance.

Crew Trainer

McDonald's Restaurant
Florence, AL
08.2012 - 07.2013
  • Coordinated recruitment and placement of training program participants.
  • Instructed new team members on correct procedures for operations.
  • Demonstrated proper use of equipment, ensuring safety and efficiency.

Education

High School Diploma -

Central High School
Florence, AL
05-2012

Skills

  • Prospecting and account acquisition
  • Sales oversight
  • Territory cultivation
  • Business development and planning
  • Sales territory management
  • Vendor management
  • Customer service management
  • Operations
  • Customer relationship building
  • Sales team leadership
  • Staff management
  • Territory management
  • Sales leadership
  • Order management
  • Performance improvements
  • Revenue growth
  • Interviews and interrogations
  • Wicklander trained
  • Witness interrogations and interviews
  • Organizational skills
  • Supervision and leadership
  • Time management
  • Self-Directed

Certification

  • Wicklander-Zulawski Certified

Timeline

District Sales Manager

Coca-Cola Consolidated
10.2024 - Current

Store Manager

Walmart
04.2023 - 10.2024

Store Lead

Walmart
01.2022 - 04.2023

Asset Protection Manager

Walmart
08.2018 - 01.2022

Assistant Store Manager

Walmart
05.2016 - 08.2018

Support Manager

Walmart
06.2013 - 05.2016

Crew Trainer

McDonald's Restaurant
08.2012 - 07.2013

High School Diploma -

Central High School
Ronald Friend