RONALD HOLLIS
Seal Beach,CA
Summary
Dynamic marketing leader with over 20 years of experience in crafting and implementing innovative marketing strategies across diverse channels. Proven ability to blend creativity with data-driven insights, resulting in significant traffic increase and lead generation for clients in sectors including automotive, professional services, SaaS, and industrial. Successfully collaborated with both established corporations and start-up ventures to achieve growth objectives.
Known for delivering thorough and effective organic search and SEO strategies. Expertise in content development, inbound marketing, and online targeting, with a proven track record of executing large-scale corporate marketing programs.
Collaborates effectively with stakeholders at all levels, including CEOs and boards, to ensure strategic alignment across sales and marketing initiatives. Committed to optimizing performance and driving measurable results.
Overview
30
30
years of professional experience
1
1
Certification
Work History
CEO
Boulevard Digital Marketing
01.2013 - Current
- Company Overview: Digital Agency Services.
- Content Development: Consistently double website traffic yearly through strategic content creation, keyword research, syndication, link building, and social media promotion for multiple industries and clients.
- SEO/SEM Performance: Organic traffic value increases from $500 per month to over $30,000 monthly, with tripled monthly lead generation.
- Digital Campaigns: Using in-market trigger data, email, and online advertising, I achieved over 5,000 automotive conquest sale conversions, and a 6X performance lift for a significant seasonal campaign.
- Scalable Social Media Strategies: Increased targeted LinkedIn following from 2k to over 22k, driving traffic to key website pages and verified campaign performance as part of the lead journey.
- Team Leadership: Use of ASANA and SMART goals to manage and motivate diverse teams, fostering collaboration and a history of achieving objectives.
- Negotiated contracts with vendors to secure competitive pricing for goods or services.
- Created and maintained relationships with key stakeholders, including customers, suppliers, government agencies, and other industry partners.
- Oversaw technological improvements, successfully reducing waste and eliminating business bottlenecks.
- Implemented strategic offerings to enhance company's suite of products and services.
Sr. Search Marketing Manager
Directive Consulting
01.2017 - 01.2018
- Company Overview: SaaS Digital Marketing Agency
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
- Conducted customer research to gain insights into consumer behavior.
- Planned and executed campaigns for corporate promotion, launching of new product lines.
- Prepared and sent proposals to prospective clients.
- Developed marketing strategies based on corporate objectives and market trends.
Sr. Director
Epsilon
01.2011 - 01.2017
- Company Overview: Data-Driven Global Marketing Agency
- Direct the Toyota Care Service Reminder Program
- Digital Targeting and Cross-Channel Service Marketing Campaign Execution
- Data Modeling: Designed a $2 million data profiling project to target specific vehicle segments, generating prospect lists for email, mail, and online ads.
Digital Practice Executive
ACXIOM
01.2006 - 01.2011
- Company Overview: Data Marketing Agency
- Data modeling and Targeting for Cross-Channel Campaigns
- Automotive OEM and Agency Service and Sales Efforts
Sr. Director
J.D. POWER AND ASSOCIATES
01.2004 - 01.2006
- Company Overview: Global Automotive Marketing Research
- Finance and Incentives Data Performance Consulting (J.D
- Power PIN Division)
- Strategic Marketing Support for Toyota, Lexus, Hyundai and Kia
Director New Business Development
THE MINACS GROUP
01.2003 - 01.2004
- Company Overview: Business Process Outsourcing
- Mitsubishi Diamond Care Service Program and Car Care Event Marketing
Account Director
IHS MARKIT (R.L. POLK)
01.1995 - 01.2003
- Company Overview: Automotive Intelligence Services
- Service Marketing and Service Reminder Programs (Toyota, Honda, Nissan, Mitsubishi)
- Market Representation Data analysis for Optimal Dealer Locations
- Direct Mail Printing and Lists
Education
BA - Fine Communication Arts
Loyola Marymount University
MBA - Marketing
Loyola Marymount University
Skills
- Marketing Strategy
- Communications
- CRM and Acquisition expertise
- Project Management
- Consensus builder
- P&L Responsibility
- Data segmentation
- Online targeting
- Email campaigns
- SEO
- Paid search
- Direct Mail
- Web CMS
- Landing pages
- Google Suite
- Online Reviews
- Points Programs
- Social campaigns
- CRM
- Microsoft
- Google Docs
- Creative/Branding
- LinkedIn audience targeting
- IP targeting
Websites
Certification
- HUBSPOT CRM – Certification
- EMARKETER – eMarketing Certification
- PRAGMATIC MARKETER - Product Marketing Certification
- NINETY-FIVE-5 - Sales Training
- COMPETENT COMMUNICATOR – Toastmasters
Timeline
Sr. Search Marketing Manager
Directive Consulting
01.2017 - 01.2018
CEO
Boulevard Digital Marketing
01.2013 - Current
Sr. Director
Epsilon
01.2011 - 01.2017
Digital Practice Executive
ACXIOM
01.2006 - 01.2011
Sr. Director
J.D. POWER AND ASSOCIATES
01.2004 - 01.2006
Director New Business Development
THE MINACS GROUP
01.2003 - 01.2004
Account Director
IHS MARKIT (R.L. POLK)
01.1995 - 01.2003
BA - Fine Communication Arts
Loyola Marymount University
MBA - Marketing
Loyola Marymount University
Similar Profiles
Jovy AlmarioJovy Almario
House Made at Polite Trade Marketing Digital Marketing, DeiraHouse Made at Polite Trade Marketing Digital Marketing, Deira
SWATI BHADANESWATI BHADANE
Digital Marketing Executive at REVIGRO MARKETING (Digital Marketing Agency)Digital Marketing Executive at REVIGRO MARKETING (Digital Marketing Agency)
Rakhymzhan KuanyshRakhymzhan Kuanysh
Intern Frontend Developer (remote) at Digital Connection - Digital marketing agencyIntern Frontend Developer (remote) at Digital Connection - Digital marketing agency
Carlo ReyesCarlo Reyes
Center Attendant at University Of California, IrvineCenter Attendant at University Of California, Irvine
Nathan WangNathan Wang
Music Teacher at Garden Grove Unified School DistrictMusic Teacher at Garden Grove Unified School District