Ronald Penn
Dallas
Summary
Personable and driven individual with a talent for building strong client relationships and maintaining a positive, upbeat demeanor. Possessing a fundamental understanding of sales strategies and client management, brings strong communication and organizational skills to the table. Ready to deliver impactful results by leveraging interpersonal skills and keen attention to detail.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Account Executive
Metabo HPT
01.2024 - Current
- Develop and maintain strong relationships with existing customers and distributors.
- Identify and pursue new business opportunities to expand market share.
- Drive sales by presenting Metabo HPT’s product line, demonstrating features, and providing technical knowledge.
- Develop strategic account plans to achieve sales targets and increase revenue.
- Negotiate contracts, pricing, and promotional agreements to maximize profitability.
- Monitor market trends, competitor activity, and customer needs to provide valuable insights to the sales and marketing teams.
- Collaborate with internal teams, including marketing and product development, to ensure customer needs are met.
- Attend trade shows, industry events, and customer meetings to promote Metabo HPT’s brand and products.
- Provide regular sales reports, forecasts, and performance analysis to leadership
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
Territory Sales Representative
Basemakers
04.2023 - 01.2024
- Organized successful promotional events within the territory that drove brand awareness and generated new leads for the company.
- Enhanced product knowledge among customers by conducting informative presentations and demonstrations.
- Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
- Boosted sales in assigned territory by developing and maintaining strong relationships with key clients.
- Maintained a thorough understanding of industry trends and market dynamics, enabling informed decision-making regarding sales strategies.
District Sales Manager
Stanley Black & Decker, Inc.
05.2022 - 02.2023
- Achieve annual operating plan by working with distributors to increase route averages and recruiting new distributors into the territory
- Conduct effective work-with's (truck ride a-longs) 3-4 days per week to provide coaching and support to distributors in the territory
- Attract and retain distributors into the Mac Tools business
- Conduct new franchisee training (2-week ride-along for new Distributors)
- Completes field start process with all new Distributors and revisits as needed to develop/coach as directed by Regional Manager and Regional Business Analyst
- Conducts Field Excellence Meetings monthly with entire district
Sales Coordinator
Stanley Black & Decker, Inc.
03.2021 - 05.2022
- In charge of a 22 million dollar territory on The Home Depot side
- I was in charge of meeting key decision-makers within The Home Depot store and coordinating plans of action to ensure Stanley Black and Decker products were represented according to standards
- Worked with district-level managers to ensure district store sales had a lift in raw percentage from the previous year
- During my tenure, I held several events to highlight SBD products and increase store POS
Education
MBA -
Grand Canyon University
01.2021
MEd - Special Education and Teaching
Grand Canyon University
01.2019
BASc - Health and Physical Education/Fitness
University of Arkansas at Monticello
01.2012
Skills
- Direct Sales
- Microsoft PowerPoint
- Data Entry
- Client relationship building
- Account management
- Pipeline management
- New business opportunities
- Territory management
- Customer relationship management (CRM)
- Sales quota achievement
Accomplishments
1x AEM award winner for the top salesmen
2x Dewalt execution acknowledgement
Top 3 in company wins 2x
Certification
Following Up after a Sales Meeting
Timeline
Account Executive
Metabo HPT
01.2024 - Current
Territory Sales Representative
Basemakers
04.2023 - 01.2024
District Sales Manager
Stanley Black & Decker, Inc.
05.2022 - 02.2023
Sales Coordinator
Stanley Black & Decker, Inc.
03.2021 - 05.2022
MEd - Special Education and Teaching
Grand Canyon University
BASc - Health and Physical Education/Fitness
University of Arkansas at Monticello
MBA -
Grand Canyon University
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