RONALD RIOS
Houston,TX
Summary
+15 years of experience in Sales and Marketing, mainly in the tire industry working for both business areas Manufacturing and Distribution, with experience in all lines of product: Passenger, Light Truck, TBR, AG, OTR, Specialty Tires.
Overview
12
12
years of professional experience
Work History
Area Sales Manager
Tireco Distributors
07.2020 - Current
- Hit monthly sales goals.
- Increased sales by 50% in first year.
- Provide day-to-day support to dealers in the field to grow sales and programs engagement: in house program (Elevate) and Manufacturer Programs (Cooper Medallion, Mastercraft Century, Kumho Fuel and Hankook ONE).
- Prioritize sales on company own brands: Milestar and Westlake; emphasize value of the brands: Mileage Warranty, Free Road Hazard and more.
- Execute proven strategies to hit sales quota and help company achieve goals on Passenger, Light Truck and TBR.
- Work diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Establish strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Monitor customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Prepar sales presentations for clients showing success and credibility of products.
Outside Sales Representative
Treadmaxx Tire Distributors
11.2018 - 04.2020
- B2B Sales of all tire lines: P, LT, TBR, AG, OTR.
- Keep and grow the East Texas customer's local book.
- Achieved 10% growth in 2019 and more than 100 new accounts added.
- Added new accounts and kept engagement on current Manufacturer Programs Dealers (Goodyear G3X, Cooper Medallion, Mastercraft Century, Pirelli Fast Track, Kumho Fuel, Toyo Driven, Falken Fanatic and more)
- Prepare reports and presentation as required by management.
Senior Business Advisor
The Goodyear Tire & Rubber Company
04.2017 - 01.2018
- Achieved sales goals for both lines of products: Consumer (P and LT) and Commercial (TBR). Worked in the field with customers 80% of the time.
- Main company representative at all sales channels: Wholesalers, Retailers, National Accounts, Direct Fleets and Box Stores in assigned territory.
- Developed relationships with internal customer teams. Aligned with functional organizations to meet customer service goals in all departments: Sales, Marketing, Training, Billing, Warranty, AR, and others.
- Developed and implemented training plan for dealers to improve their knowledge on Goodyear products and up sale skills.
- Generate key reports: price shopping and market intelligence to identify market trends/impacts and generate strategies to keep the company as a manufacturer leader in market (against Bridgestone/Firestone and Pirelli.
Business Advisor
The Goodyear Tire & Rubber Company
05.2014 - 04.2017
- Responsible for Consumer (P and LT) sales in designated territory.
- Daily filed sales calls to assist customer needs, provide advise and generate sales orders. Suggest restocking orders, market price advisory, product portfolio, marketing strategies.
- Developed new dealers in the assigned territory.
- Developed and implemented training plan for dealers to improve their knowledge on Goodyear products and up sale skills.
- Generate key reports: price shopping and market intelligence to identify market trends/impacts and generate strategies.
Fleet Advisor
The Goodyear Tire & Rubber Company
05.2011 - 05.2014
- Responsible for Commercial (TBR) Sales in assigned territory.
- Developed several new accounts in different channels like: National Accounts, Retailer and Wholesalers.
- Developed and implemented training plans for fleet managers and operators about product construction, application and maintenance.
- Executed Technical Analysis: Weight Analysis, Pressure Analysis, Road Test and other in order to generate reports to discuss results with fleet manager and generate sales after product recommendations.
- Generated sales to fleets thought our retailers.
- Attended Adjustment Technician Training.
- And many more.
Education
Master of Science - Engineering Technology
URBE University
Venezuela2010
Bachelor of Science - Engineering
URBE University
Venezuela2004
Skills
- Sales and Marketing
- Tire Industry Knowledge
- Product Knowledge
- MS Office 365
- Sales Presentation
- KPI Tracking
- Account and Territory Management
- CRM Software
- Negotiation Skills
- Time Management
- Effective Communication
- Self-management
Accomplishments
1st Place in the "Good Idea" Contest
2013
Internal GOODYEAR Contest to get the best idea from associates from the entire region of Latin America, to attract interest of investors in Goodyear stores.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Area Sales Manager
Tireco Distributors
07.2020 - Current
Outside Sales Representative
Treadmaxx Tire Distributors
11.2018 - 04.2020
Senior Business Advisor
The Goodyear Tire & Rubber Company
04.2017 - 01.2018
Business Advisor
The Goodyear Tire & Rubber Company
05.2014 - 04.2017
Fleet Advisor
The Goodyear Tire & Rubber Company
05.2011 - 05.2014
Master of Science - Engineering Technology
URBE University
Bachelor of Science - Engineering
URBE University
Similar Profiles
Eduardo A. FariasEduardo A. Farias
Account Sales Representative at Tireco Distributors/Barron TireAccount Sales Representative at Tireco Distributors/Barron Tire
Salvador MuroSalvador Muro
Customer Support Specialist II at Tireco, IncCustomer Support Specialist II at Tireco, Inc
Jesse ArellanoJesse Arellano
Driver/Warehouse Associate at TirecoDriver/Warehouse Associate at Tireco
Laura Audrey Emagan TchokotcheuLaura Audrey Emagan Tchokotcheu
President at Womens Amputee Football Association Cameroon (WAFAC)President at Womens Amputee Football Association Cameroon (WAFAC)
Noemy LopezNoemy Lopez
Dental Office Manager at Gentle Dental CareDental Office Manager at Gentle Dental Care