Summary
Overview
Work History
Skills
Timeline
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RONALD SILVA

Irvine,CA

Summary

Dynamic Senior Director with extensive experience in ad-tech, customer support, sales, account management, and product development. Proven expertise in cultivating and leading high-impact teams dedicated to maximizing revenue through client retention and growth. Skilled in creating a collaborative environment that empowers team members to excel and take ownership of their roles. Adept at implementing innovative customer support strategies that enhance client satisfaction and loyalty. A strategic thinker with a strong focus on team motivation, effectively guide teams in navigating complex challenges and achieving goals. Utilizing robust analytical skills and sound decision-making to drive business success while fostering a culture of engagement and performance through targeted training and development initiatives.

Overview

18
18
years of professional experience

Work History

Senior Director of Account Management

Nativo
04.2021 - Current
  • Leadership & Team Management: Lead a high-performing global account management team dedicated to driving revenue growth and strengthening publisher client relationships. Responsible for maintaining a 95% year-over-year client retention rate, as well as overseeing supply growth, product adoption and SaaS tier subscription upsells and contract renewals.
  • Innovated Product Strategy: Developed and executed a new product packaging and pricing model for SaaS offerings, generating a net new multi-million dollar revenue stream.
  • Company Recognition: Promoted twice during tenure, highlighting leadership abilities, revenue contributions, and innovative skill sets. Awarded the company's Leadership Award for influential and impactful leadership, as recognized by both the Executive Team and peers.
  • Cross-Functional Collaboration: Partner with executive, product, engineering, and marketing teams to execute company initiatives, drive partner engagement with products, resolve technical issues, and develop go-to-market strategies.
  • Partnership Development: Conduct regular meetings and business reviews with clients to foster growth and collaboration with premium digital publishers across various verticals, including TIME, Fortune, Associated Press, CNN, and Hearst to name a few. Established the company's inaugural Publisher Advisory Board event in New York, facilitating off-site discussions on industry trends and challenges. This initiative fostered an environment for strategic partnerships, strengthening relationships with key publishers.
  • Onboarding & Training Optimization: Designed a comprehensive onboarding and training program that accelerated new hires' productivity and integration into their roles.
  • Mentorship & Development: Provide regular management and mentorship to account management team members, focusing on strategic guidance, career advancement, revenue growth for books of business, and personal development.
  • Strategic Contribution: Actively participate in semi-annual leadership strategy planning sessions, shaping the company's direction and long-term goals.

Director of Advertiser Sales & Account Management

Interest Media (Formerly Mediavo)
04.2019 - 04.2021
  • Sales and Account Management Strategy: Developed comprehensive strategies for Sales and Account Management, setting goals for optimization and onboarding processes
  • Direct Advertiser Program: Launched and managed the company's push notification direct advertiser program and platform, generating $500K in revenue within the first year.
  • Account Acquisition and Retention: Prospected, closed, onboarded, and retained advertiser accounts, ensuring high levels of client satisfaction.
  • Campaign Optimization: Developed advertising campaign optimization strategies in collaboration with Head of Product and Engineering to effectively achieve clients' KPI goals.

Director of Account Management

Content.ad
01.2016 - 02.2019
  • Account Management Department Creation: Established the company's first Account Management department, leading and mentoring a bi-coastal team of nine key Account Managers.
  • Onboarding and Optimization Practices: Developed effective onboarding and optimization strategies to ensure comprehensive management and communication for all accounts.
  • Portfolio Management: Managed and retained a personal portfolio of tier-one advertiser and publisher accounts, contributing $2 million in monthly revenue.
  • Client Insights: Cultivated a deep understanding of client challenges and goals to ensure achievement of key KPI objectives.
  • Streamlined Onboarding Process: Enhanced the client onboarding process to identify key cold inbound accounts, generating over $2.5 million in revenue between 2016 and 2017.
  • Revenue Growth Contribution: Played a pivotal role in increasing company revenue by $15 million in 2016 and $10 million in 2018 through the establishment of sales reporting, account management processes, optimization tools, and innovative product solutions, including the company's new push notification network.

Director of Account Services

Propel Media
01.2015 - 01.2016
  • Team Development and Management: Developed, hired, trained, mentored, and managed the Advertiser Account Support and Inside Sales team.
  • Tier One Account Management: Onboarded and managed tier-one advertiser accounts, including direct, agency, and affiliate clients such as SONY Pictures, Web.com, Caesar Casino, Classes USA, and Zulily, with a monthly portfolio averaging $1 million in revenue.
  • Cross-Functional Collaboration: Collaborated effectively with Executive, Creative, and Sales teams to support overall company KPI goals and streamline daily operations.
  • Client Training: Conducted training sessions for new clients on the company's advertising platform and campaign management tools.

Senior Account Manager

Propel Media
01.2013 - 12.2014
  • Managed and retained a senior portfolio of tier one affiliate advertisers and networks
  • Played a key role in the recruitment process by interviewing new employees.
  • Contributed to the company’s platform redesign team, providing innovative ideas that were implemented in the new platform launch.
  • Trained new Sales and Account Managers on company products and processes to ensure effective onboarding.
  • Optimized cost-per-click (CPC) and cost-per-play advertising campaigns through weekly calls and daily reporting metrics to clients.
  • Led the ad approval process and ensured compliance with company standards by updating documentation and on-going training to our ad approval team.
  • Represented the company at industry conferences, engaging with clients at company booth events and dinners.

Account Manager

Propel Media
01.2011 - 12.2012
  • Managed and retained a portfolio of affiliate advertisers and networks.
  • Optimized cost-per-click (CPC) and cost-per-play advertising campaigns through weekly calls and daily reporting metrics to clients.
  • Participated in company weekly stand-up meetings to provide insights on growth trends within my book of business.
  • Supported the Advertiser Sales Team on prospect calls to help secure new advertising business.
  • Represented the company at industry conferences, engaging with clients at company booth events and dinners.



Senior User Specialist

Propel Media
10.2009 - 12.2010
  • Assisted in the rollout of a new web-based casual gaming sites to company's user base of casual gamers.
  • Led user support initiatives by establishing a customer contact support center.
  • Managed and updated the customer FAQ portal to enhance user experience.
  • Reported user engagement, growth, and retention metrics to the Chief Revenue Officer, contributing to a better understanding of audience reach for advertising campaigns.

Customer Account Manager

Teletrac
08.2006 - 03.2009
  • Managed 20 company key accounts, delivering ongoing training and onboarding for clients on GPS technology and software.
  • Successfully upsold clients on new software and GPS capabilities, enhancing their user experience and meeting their business needs, generating on average $50,000 in revenue growth year over year.
  • Generated monthly billing reports for finance department for my book of business.
  • Contributed to training of new employees, ensuring smooth integration into team.

Skills

  • Digital Publishing and Advertising
  • SaaS Development
  • Contract Negotiation and Renewals
  • Strategic Account Planning & Business Development
  • Industry Conference Planning & Representation
  • Client Onboarding Specialist
  • CRMS: Salesforce, Zendesk, Intercom, Trello, JIRA, Asana, Zoho
  • New Product Go-to-Market Strategy & Execution
  • Strategic Planning
  • People & Operations Management
  • Project Coordination & Management
  • Contract and Vendor Management
  • Talent Acquisition & Retention

Timeline

Senior Director of Account Management

Nativo
04.2021 - Current

Director of Advertiser Sales & Account Management

Interest Media (Formerly Mediavo)
04.2019 - 04.2021

Director of Account Management

Content.ad
01.2016 - 02.2019

Director of Account Services

Propel Media
01.2015 - 01.2016

Senior Account Manager

Propel Media
01.2013 - 12.2014

Account Manager

Propel Media
01.2011 - 12.2012

Senior User Specialist

Propel Media
10.2009 - 12.2010

Customer Account Manager

Teletrac
08.2006 - 03.2009

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RONALD SILVA