Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ronald J. Brent

Juno Beach,FL

Summary

Accomplished Sales Management & Client Experience Director, adept in guiding and inspiring teams to exceed objectives. Skilled in operations management, client experience, contract negotiation, business planning, and digital marketing. Highly-respected Luxury Retail and Corporate professional, cultivating and growing successful relationships and identifying market opportunities. A strategic innovative leader who quickly determines operational needs, propelling brand image and awareness. Expertise in communicating, defining, implementing, and delivering solutions promptly, effectively, and efficiently.

Overview

11
11
years of professional experience

Work History

Lincoln SE Experience Manager

Ford Motor Co
08.2018 - 09.2022
  • Implemented Lincoln CX with SE Market dealers; comprising all Lincoln Experiential, Effortless, and Client-centered Initiatives.
  • Managed top 48 SE Market dealers with the Lincoln Digital Marketing Plan, and implementing Auto-Fi website point-of-purchase.
  • Successfully assisted dealers with growing Market Certified Pre-Owned sales performance, Off-Lease vehicle purchase and Client Retention.
  • Collaborated with dealer principals providing market analysis and recommendations.
  • Coordinated seasonal Lincoln Experiential Marketing Events with SE Market dealers and Hudson-Rouge Marketing.

Lincoln Brand Specialist

Ford Motor Co
03.2016 - 07.2018
  • Oversaw SE Market Atlanta Zone Sales, Marketing, Wholesale Allocation, and Client Satisfaction.
  • Assisted dealers with 23% increase in New Lincoln sales and 35% increase in Certified Pre-Owned sales volume. Evaluated dealer sales and marketing strategies to promote brand products.
  • Coordinated Lincoln strategies to accomplish marketing objectives and boost long-term profitability of dealers and brand.
  • Improved and boosted Lincoln brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.

FCSD Zone Manager

Ford Motor Co
04.2015 - 03.2016
  • Analyzed and improved performance across zone using competitive sales metrics and performance reports. Developed reports for Market Area Management of zone performance.
  • Achieved 18% increase Wholesale Parts sales and achieved service CX targets by cultivating dealer management relationships.
  • Organized promotional events and interacted with community to increase sales volume, and implemented Parts & Service strategic growth plans for territory based on company goals and expectations.

Lincoln Sales Specialist

Ford Motor Co
09.2011 - 03.2015
  • Led the tactical execution and implementation of the Atlanta Market Dealership Readiness & Transformation Strategy for the Market's Top 130 MP/MSA Dealerships from a Sales and Service perspective.
  • Served as the "Face of Lincoln" in each dealership, and implemented a 3-year Lincoln Sales & Profit forecast and Dealership Business Plan which grew Atlanta Market Lincoln sales by 40%

Director of Pre-Owned Sales

Asbury Automotive Group/Nalley Lexus
  • Developed processes which raised sales by 22% and departmental profit by 32%.
  • Boosted morale and performance of New and Pre-Owned staffs.
  • Promoted team collaboration, maximizing resources and reducing marketing costs.
  • Led role-out of new CRM system, significantly improving management of client follow-through and facilitating repeat business and referrals.

Director Pre-Owned Sales

Hennessy Lexus Of Atlanta
  • Grew sales to become Georgia's top Pre-Owned Lexus dealer, and top 5 in Southeast.
  • One of first nationally recognized "Elite of Lexus" dealers, and continued to achieve for 12 consecutive years.
  • One of first 7 Lexus National CPO Pilot dealers, which was first U.S. brand to to create a Certified Pre-Owned Program.
  • Developed processes which cultivated highest "Would return, would repurchase" client base in SE Market.

Education

Bachelor of Arts - Economics/History

Vassar College
Poughkeepsie, NY

Pre-Law

Cornell University
Ithaca, NY

History

Harvard University
Cambridge, MA

Skills

  • Business Planning/Process Improvement
  • Luxury Brand Management
  • Client Experience/Engagement
  • Team Development & Management
  • Marketing Strategies & Event Coordination
  • Communication/Presentation
  • Resource Allocation and Cost Abatement
  • Digital Sales Metrics Analysis
  • Contract Negotiation
  • Vendor Management

Timeline

Lincoln SE Experience Manager

Ford Motor Co
08.2018 - 09.2022

Lincoln Brand Specialist

Ford Motor Co
03.2016 - 07.2018

FCSD Zone Manager

Ford Motor Co
04.2015 - 03.2016

Lincoln Sales Specialist

Ford Motor Co
09.2011 - 03.2015

Director of Pre-Owned Sales

Asbury Automotive Group/Nalley Lexus

Director Pre-Owned Sales

Hennessy Lexus Of Atlanta

Bachelor of Arts - Economics/History

Vassar College

Pre-Law

Cornell University

History

Harvard University

Similar Profiles

CREATE PROFILE
Ronald J. Brent