Ronald Bassford
Corrales,NM
Summary
Insightful public relations professional focused on helping senior leadership achieve objectives by providing successful communications, objectives and talking points. Skilled in verbal and written communication with a persuasive style and strong attention to both message and key details. Willingness to take on added responsibilities to meet team goals.
Overview
30
30
years of professional experience
Work History
Public Affairs Specialist
New Mexico VA Health Care System
02.2018 - Current
- Serves as social media administrator for the facilities Facebook and Twitter sites and provides site maintenance for public facing intranet and local employee internet sites.
- Provides official information concerning health care system and related activities to news media, service and civic organizations, general public and employees on behalf of executive leadership.
- Produced and distributed brochures, newsletters and press kits.
- Contributes monthly stories and photos to The Roundup, an internal magazine, and add notifications in The Wrangler Newsletter.
- Develops internal communication tools and assures that all information is disseminated appropriately and in timely manner.
- Attends multiple committee meetings and briefings bringing the PA perspective.
- Coordinates regular communication to all employees ensuring comprehensive information dissemination.
- Skilled and produces official photos and group departmental photos of functions on and off site.
- Responsible for posting Facebook Live coverage for N.M. VA local events.
- Creates Graphic artwork for use in ads, and intranet banners.
- Stays up to date on all local, regional and national VA and Public Affairs informational meetings.
- Received multiple awards and acknowledgements
- Analyzed data to assess performance of different statements, posts and campaigns.
- Establishes and promotes specific messages on behalf of New Mexico VA Medical Center.
- Conducted media relations and responded to media requests for information.
- Collaborates with internal and external stakeholders identifying key messages to create compelling content for press releases and other materials.
- Managed media relations for organizations to produce successful results.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Coordinated media interviews with organization staff, board members and volunteers.
Marketing Specialist/Communication Specialist/Website Specialist
L&M Technologies, Inc.
04.2002 - 02.2018
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Marketing materials included company's literature, i.e.; newspapers, magazines and billboard advertising.
- Maintained communications with our existing customers and vendors.
- Kept website design and maintenance updated.
- Safeguarded company's network, data files and proposal files.
- Assisted with proposal writing, 401k reporting and bi-weekly transmissions to company's investment broker.
- Participated as member of company's safety team and advertising team.
Account Manager/Resolution Specialist/Customer Service Specialist
PCS Health Systems/AdvancePCS/Caremark/CVS
09.1994 - 04.2002
- Managed and maintained client pharmaceutical accounts which included account management, customer service, retaining clientele, and hard-code setup.
- Achieved or exceeded company-defined quotas by growing client based accounts by 50-percent.
- Increased department and company efficiency, while providing coworkers with tools and coaching materials.
- Improved internal/external operating effectiveness, while coordinating and attending weekly meetings.
- Achieved or exceeded company-defined sales quotas.
- Traveled to east coast regularly to meet/retain clients, including insurance managers, account managers and program managers.
Education
Bachelor's Degree - Journalism/Mass Communication
New Mexico State University
Las Cruces, NM08.1994
Skills
- Photography
- Web Content Management
- Managing digital media
- Government relations
- Answering media requests
- Media Relations
- Strategic communications
- Social Media Posting
- Internal Communications
- Crisis Management
- Adobe Systems Creative Cloud
- Web Content Creation
- Materials Development
- Media Communications
- Decision-Making
- Community Relationship Building
- Public Relations Strategies
- Customer Service
- Promotions and Advertising
- Brand Messaging
- Public relations
- Communication Strategy Development
- Social Media Management
- Teamwork and Collaboration
- Event Networking
- Crisis Communications
- Crisis Response
- Community Relations
- Active Listening
- Trend Analysis
- Effective Communication
- Continuous Improvement
- Adaptability
- Public Speaking
- Written Communication
- Time Management
- Press Kits
- Digital Communications
- Social Media Account Administration
- Excellent Communication
- Active Listening
- Trend Analysis
- Effective Communication
- Continuous Improvement
- Adaptability
- Public Speaking
- Written Communication
- Time Management
- Press Kits
- Digital Communications
- Social Media Account Administration
- Excellent Communication
- Active Listening
- Trend Analysis
- Effective Communication
- Continuous Improvement
- Adaptability
- Public Speaking
- Written Communication
- Time Management
- Press Kits
- Digital Communications
- Social Media Account Administration
- Excellent Communication
- Active Listening
- Trend Analysis
- Effective Communication
- Continuous Improvement
- Adaptability
- Public Speaking
- Written Communication
- Time Management
- Press Kits
- Digital Communications
- Social Media Account Administration
- Excellent Communication
Militaryexperience
1986-1989, Corporal, US ARMY, Field Artillery/Postal Clerk, 7th Army Corps Europe, 2nd Armored Cavalry Regiment, Bindlach, Germany, Honorable Discharge
Phone
505-890-9505, 505-350-1382
Timeline
Public Affairs Specialist
New Mexico VA Health Care System
02.2018 - Current
Marketing Specialist/Communication Specialist/Website Specialist
L&M Technologies, Inc.
04.2002 - 02.2018
Account Manager/Resolution Specialist/Customer Service Specialist
PCS Health Systems/AdvancePCS/Caremark/CVS
09.1994 - 04.2002
Bachelor's Degree - Journalism/Mass Communication
New Mexico State University
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