Ronda Wilson Reed
Johnston,Iowa
Summary
Award-winning sales leader with over 29 years of experience driving results in competitive markets. Recognized for exceeding sales targets, building strong supplier relationships, and leading high-performing teams. Proven ability to optimize brand engagement, profitability, and market expansion across the wine and spirits industry.
Retail management professional prepared to drive store performance and enhance customer experiences. Expertise in operational efficiencies and staff development. Known for fostering collaborative team environments and adapting to dynamic retail challenges. Proficient in sales strategies and inventory control.
Overview
30
30
years of professional experience
Work History
Area C Store Manager
Southern Glazer’s Wine & Spirits
08.2024 - 08.2025
- Lead a cross-state sales team in Iowa.
- Drive communication, sales strategy, and brand positioning across accounts.
- Cultivate strong supplier partnerships and ensure in-stock consistency.
Supplier Performance Manager (Trinchero/Wine Group)
Johnson Brothers of Iowa
01.2010 - 01.2024
- Managed full supplier portfolio, business reviews, and sales presentations.
- Developed and executed pricing, forecasting, and brand strategies.
- Planned market execution tactics, maintaining company-wide GP standards.
- Coordinated events to boost brand visibility and customer engagement.
Sales Consultant & District Manager
Johnson Brothers of Iowa
05.1995 - 01.2010
- Oversaw territory sales and led district sales teams to meet and exceed targets.
- Conducted product launches, merchandising, and client relationship management.
- Trained and developed new sales talent, fostering a culture of accountability and results.
Education
Bachelor of Science - Sociology, Criminal Justice
Iowa State University
Ames, IA05.1992
Skills
- Sales strategy development
- Supplier management
- Financial forecasting
- Sales training expertise
- Event coordination
- Territory expansion
- Effective presentation skills
- Customer relationship management
Accomplishments
- Sales Growth, Increased annual sales from $859K to $7.6M in FY2021.
- Volume Expansion, Drove case volume from 11,364 to over 103,000 in a single fiscal year.
- Profitability, Boosted Gross Profit % from 22.06% to 22.60%.
- Goal Attainment, Met or exceeded 18 Key Selling Drive goals (101%–141%).
Volunteer Leadership
Women in Leadership – Johnson Brothers, 2020-01-01, 2022-01-01
Timeline
Area C Store Manager
Southern Glazer’s Wine & Spirits
08.2024 - 08.2025
Supplier Performance Manager (Trinchero/Wine Group)
Johnson Brothers of Iowa
01.2010 - 01.2024
Sales Consultant & District Manager
Johnson Brothers of Iowa
05.1995 - 01.2010
Bachelor of Science - Sociology, Criminal Justice
Iowa State University