Passionate Emmy-Award winning Marketing Director + Brand Ambassador with more than 20 years’ experience in local broadcast television. Exceptionally talented at creating multi-platform campaigns that help forge an emotional connection with viewers, clients, and the community at large.
Hi, I’m
Ronda White
DRAPER,UT
Summary
Overview
33
years of professional experience
Work History
FOX 13, Scripps Salt Lake City, UT
Creative Services Director
07.2021 - Current
Job overview
- Leads a team of writer/producers, photographers, and artists who build brand awareness, drive ratings growth, and forge a deep emotional connection to viewing public at large.
- Works closely with General Manager to ensure success of yearly strategic plan.
- Concept and develop various campaigns that support strategic news initiatives and priorities.
- Advocates for the brand across all departments ensuring brand compliance is met.
- Works closely with Director of Sales and the Marketing Manager on conceiving and executing NTR initiatives.
- Oversees commercial production, helping drive revenue, while maintaining and nurturing excellent client relationships.
- Helps maintain best practices that drive engagement on station's social channels.
- Maintains strategy for program logs to ensure priorities and inventory are maximized.
Meredith Corp Phoenix, AZ
Director of Marketing / Creative Services
05.2019 - 06.2021
Job overview
- Responsible for overall marketing strategy for Arizona's Family.
- Oversaw brand direction + marketing campaigns that motivated consumers/ viewers to engage with the brand across multiple platforms- from on-air and digital to social media brand channels.
- Owned marketing campaigns from initial scope through execution and refinement.
- Created and sustained multiple co-branded sales initiatives that helped our client's businesses while creating non-traditional revenue for the television stations.
- Led + mentored team of writers, producers, editors, photographers, and artists.
- Developed, maintained and deepened strategic partnerships with sales and community relations.
Meredith Corp Phoenix, AZ
Brand Manager
04.2016 - 05.2019
Job overview
- Assisted marketing director in achieving strategic goals set by station leadership.
- Led team of writers, producers, photographers, artists to create campaigns to support news, community, and sales priorities.
- Created campaigns that helped grow brand affinity which translated into ratings success for television stations. Responsible for overall social media strategy to drive digital success and broadcast ratings.
- Helped create co-branded campaigns that helped clients, as well as community service partners, while driving revenue for television stations and digital platforms.
TEGNAPhoenix , AZ
Social Media EP + Brand Manager
05.2014 - 04.2016
Job overview
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
- Responsible for launching first-ever social media team to support station initiatives.
- Worked closely with digital director to support various strategies and drive traffic to website.
- Developed training to help educate members of team on how to be successful on social media and to be platform-perfect.
- Responsible for creating on-air image advertising campaigns highlighting talent teams, station brand, community initiatives.
- Created original programming for air immediately following Super Bowl XLIX.
WFAA Dallas, TX
Promotion Director
05.1991 - 04.2014
Job overview
- Responsible for overall image advertising and brand positioning for WFAA.
- Led team of producers, writers, editors to create award-winning campaigns that helped drive viewership and overall brand affinity in the marketplace.
- Developed strategic plans to help drive sales initiatives along with client success, and revenue.
Education
University Of OklahomaNorman, OK
Bachelor of Arts from Radio, Television, Film
University Overview
Arizona State UniversityTempe, AZ
Certificate from Digital Marketing
University Overview
Skills
- Social media savvy
- Brand-building strategies
- Profit and revenue-generating strategies
- Rapport and relationship building
- Brand development and awareness
- Budget oversight
- Revenue generation
- Concept creation
- Social media strategy development
- Business partnership management
- Project management
- Creative direction
- Strategic marketing
- Coaching and mentorship
- Social media skills
- Advertising expertise
Awards
Awards
Awarded NATAS Regional Emmy Award 12 times for producing, writing + directing
Awarded PROMAX Silver, 2008
Awarded PROMAX Gold, 1997
Websites
Timeline
Creative Services Director
FOX 13, Scripps
07.2021 - Current
Director of Marketing / Creative Services
Meredith Corp
05.2019 - 06.2021
Brand Manager
Meredith Corp
04.2016 - 05.2019
Social Media EP + Brand Manager
TEGNA
05.2014 - 04.2016
Promotion Director
WFAA
05.1991 - 04.2014
University Of Oklahoma
Bachelor of Arts from Radio, Television, Film
Arizona State University
Certificate from Digital Marketing
Similar Profiles
MARY RICEMARY RICE
Senior Manager Community Relationships at KSTU FOX 13Senior Manager Community Relationships at KSTU FOX 13
Billy GibbsBilly Gibbs
Associate Producer at Fox 13Associate Producer at Fox 13
Clint EdwardsClint Edwards
Photojournalist at FOX 13 SeattlePhotojournalist at FOX 13 Seattle
Cameron AppleCameron Apple
Operations Manager at ATA ServicesOperations Manager at ATA Services
Brittany KiahtipesBrittany Kiahtipes
Registered Dental Hygienist at Copper View DentalRegistered Dental Hygienist at Copper View Dental