RONDA CARLSON CHU
Oakland,CA
Summary
Senior level development professional with experience in both the profit and non-profit sector. Integral to the success and growth of organizations through development, networking, and building significant relationships with key decision makers at the executive level.
Overview
17
17
years of professional experience
Work History
Corporate Development Officer
Habitat for Humanity East Bay/Silicon Valley
Oakland, CA
01.2018 - Current
- Manage a portfolio of signature corporate donors ranging from $100k to over $1M
- Leverage leadership networks to identify and connect with potential funders
- Identify and cultivate prospective board members
- Seek out speaking engagement opportunities to educate the community about our mission
- Collaborate on the design and production of marketing materials and PR initiatives
- Work closely with leadership across multiple departments to achieve results
- Identify and cultivate individuals within the community whose influence can improve solicitation success
V.P., Regional Sales
Atrix Medical Systems
Minneapolis, MN
01.2016 - 01.2018
- Responsible for expansion of market share in Western states
- Acquired six new accounts in first ten months, including two major healthcare networks
- Top revenue producer, responsible for 70% of new business growth, plus ongoing, yearly recurring support revenue
- Grew two existing accounts by $100k+ as the product evolved with expanded solution offerings
- Manage cross-functional teams to ensure a successful implementation and user adoption through effective strategic communication
- Compliance and Workflow Software
V.P. of Sales
NavisHealth
Santa Clara, CA
01.2012 - 01.2016
- Member of Management Team for Silicon Valley startup
- Responsible for business development, sales, and marketing
- Single handedly grew the company from pre-beta to 14 accounts, enabling us to secure $2M in funding and hire a COO
- Created and fulfilled a successful marketing campaign to put our company on the map
- Directly influenced product development as an active liaison between our clients and the engineering team
- Developed and managed a joint business partnership to expand our offerings into business analytics
- Managed and mentored direct report
- Cloud based healthcare solutions start-up
National Sales Director
Atrix Medical System
Minneapolis, MN
01.2008 - 01.2012
- Responsible for the complete strategic life-cycle of a 12-state territory managing 50+ accounts
- Successfully opened new markets involving major healthcare systems through persistent introductions, networking, and referrals
- Evaluated the effectiveness and value of an existing product and assumed a leadership role in advising CEO to eliminate the product line
- Developed and maintained a successful strategic partnership with a leading manufacturer of medical equipment, providing a value-add product to meet mutual business objectives
Education
B.A. - Comprehensive Marketing
University of Wisconsin
Eau Claire, WISkills
- Fundraising: Determine strategic growth objectives to sustain and grow current levels of support and uncover new funders via a holistic, outcomes-driven approach, to include prospecting, networking, perseverance and engagement
- Account Management: Built and maintained strong, long-term relationships with a successful track record of continued growth within assigned account portfolio
- Relationship Management: Cultivate and enhance relationships by focusing on consultative engagement and earning trust Focus on establishing valued partnerships and long-term commitments
- CRM: Utilize, manage and customize CRM tools for detailed and current portfolio management Proficient in Blackbaud Raiser’s Edge NXT and Salesforce
Accomplishments
- Secured a $1M gift and brokered land donations valued at $3M for affordable housing
- Successfully opened a new market for a startup software company establishing the product in 14 healthcare facilities across 3 states which enabled us to secure our first round of funding of $2M.
- Implemented an efficient customer service process for a medical software company and directly increased revenue by over 38%, positioning the company for sale. Participated in the due diligence process of a successful cash acquisition.
Timeline
Corporate Development Officer
Habitat for Humanity East Bay/Silicon Valley
01.2018 - Current
V.P., Regional Sales
Atrix Medical Systems
01.2016 - 01.2018
V.P. of Sales
NavisHealth
01.2012 - 01.2016
National Sales Director
Atrix Medical System
01.2008 - 01.2012
B.A. - Comprehensive Marketing
University of Wisconsin
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