Ronette Jones-Willis
Ellenwood,GA
Summary
Performance-driven Senior Sales/Account Executive with a strong history of accomplishment in Hospitality sales, with over 15+ years of professional experience in the Corporate, Affinity, Business Travel and Association Markets. Talented communicator who negotiates strategic contracts, while handling simultaneous tasks and managing projects independently.
Overview
17
17
years of professional experience
Work History
Senior Sales Executive
Atlanta Marriott Marquis
Atlanta, GA
08.2022 - Current
- Expanded new business with implementation of effective networking and sales strategies. Generated proposals and unique site visits which increased production over 30%.
- Exceeded budget for 100-300 Corporate Market, by contracting over $4,000,000 in Room Revenue and Catering for 2023 annual sales.
- Negotiated contract terms and conditions with Clients and organizations in the Corporate, Government, Education, Fraternal and Athletic Segments Nationally/Internationally.
- Identified and solicited new business opportunities through research, system channels, customer feedback and industry analysis.
Account Executive
Marriott International, Inc.
Atlanta, GA
03.2017 - 08.2022
- Executed strategies to increase revenue, grow market share for 40 + assigned National Accounts accounts.
- Provided Leadership for contracting Large Citywide Atlanta Gift Mart, Apparel Mart & Home Furnishings, Vow Bridal valued at over $11,000,000 in annual revenue for my respected hotels in the Atlanta Market.
- Analyzed customer data to develop targeted campaigns that increased customer loyalty and retention rates. Averaging a 10-20% growth year over year.
- Proactively Partnered and communicated trends and strategy with Regional Sales Office, Geneal Manager, Revenue Management and Stakeholders/Ownership.
Sales Executive
Marriott International, Inc.
Atlanta, GA
03.2015 - 03.2017
- Served as initial contact for new and existing accounts, for all revenue streams including group, catering, extended stay, and Business Travel .
- Successfully Grew the Affinity Market for the National portfolio hotels 10%-30% year over year, $2,500,000 annually.
- Attended industry events to build relationships with key contacts and decision makers in the field.
- Cultivated strong professional relationships with industry partners and created focused campaigns to drive business development.
Senior Sales Manager
Atlanta Airport Marriott
Atlanta, GA
03.2007 - 03.2011
- Awarded multiple accolades for exceeding goals, contacting over $1,200,000 in annual room and catering sales.
- Developed comprehensive proposals outlining solutions tailored specifically for each customer's needs.
- Negotiated terms of sales agreements and developed contracts to successfully close sales.
Education
Cerificate-Dealing With Difficult Negotiations
Emory University Continuing Education
Atlanta 01-2021
Harvard ManageMentor- Business Cerification
Harvard University
Cambridge, MA01-2013
Travel Industry Specialist Certification
Indiana University - Purdue University Fort Wayne
Fort Wayne, IN12-2003
Business Communications
Delaware State University
Dover, DE12-2001
Skills
- Revenue Generation Strategies
- Sales and Market Development
- Exceeds Sales Goals
- Sales Strategy
- Interpersonal and Written Communication
- Client Development
Accomplishments
- Golden Circle Achievement- Exceeding Revenue Goals 2005-2023
- Outstanding Account Executive Achievement 2012-2021
References
References available upon request.
Timeline
Senior Sales Executive
Atlanta Marriott Marquis
08.2022 - Current
Account Executive
Marriott International, Inc.
03.2017 - 08.2022
Sales Executive
Marriott International, Inc.
03.2015 - 03.2017
Senior Sales Manager
Atlanta Airport Marriott
03.2007 - 03.2011
Cerificate-Dealing With Difficult Negotiations
Emory University Continuing Education
Harvard ManageMentor- Business Cerification
Harvard University
Travel Industry Specialist Certification
Indiana University - Purdue University Fort Wayne
Business Communications
Delaware State University
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