Ron K. Baker
Baton Rouge,Louisiana
Summary
Accomplished Sales Manager offering years of experience providing leadership and maximizing sales in both International and Domestic Markets. Expertise in marketing strategies, product promotion merchandising, inventory management, loss prevention, building and maintaining customer relationships to enhance market penetration. Successful record of cultivating industry contacts through persuasive brand imaging and positioning.
Overview
38
38
years of professional experience
1
1
Certification
Work History
European Sales Manager/Account Manager
M&M Products Co., LTD
London, England
01.1986 - 10.1994
- Exceeded sales goals and market competitions through effective negotiation of company's first European Warehousing Operation.
- Educated clients on new products and services, updated account information to maintain high standards of client service.
- Oversaw new business development and customer servicing, including cold calling, networking, marketing, lead generation and corporate and mass merchandiser account management.
- Managed the company's largest Corporate Account while increasing sales from 900,000 to 1.7 Million.
- Developed company's first European Ad Campaign utilizing billboards, buses, subway and tube stations.
- Conducted Product How-To Seminars and Clinics
- Set Up and Participation in Industry Trade Shows
- Developed Corporate Account product sell-in based on market objectives and coordinated effective sell-through of product with scheduled CSR presence.
- Listened attentively to client feedback and worked with product development team to introduce market appropriate service and responses expected to generate increased revenues.
- Promoted to Europe Manager and relocated to London, England to oversee operations in France, Germany, Italy, Switzerland and parts of Africa.
Territory Sales Manager
Philip Morris, USA
Atlanta, GA
12.1994 - 03.2001
- Successfully obtained prime in-store product brands and POS positioning in Corporate and Mom and Pop stores.
- Scheduled and performed customer interactions to personalize and inform of company product brands in breadth and depth.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and provide understanding to clients.
- Partnered with customer accounts and leveraged negotiation skills to close tough deals to influence participation and outcomes.
- Coached 1 shift manager and 4-6 sales associates in product specifications, sales incentives and selling techniques.
- Held weekly meetings with team members to answer questions and identify techniques to overcome sales obstacles.
- Exceeded targets by building, directing and motivating high-performing sales team.
Assistant Store Manager
Walgreens Boots Alliance
Central, LA
03.2020 - Current
- Coached 4 shift managers and 6-7 sales associates in product specifications, sales incentives and selling techniques, promoting immunizations and increasing customer satisfaction.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Processed payments for credit and debit cards and returned proper change for cash transactions.
- Attained expert level of product knowledge, becoming go-to person for major store and pharmacy operations.
- Directed merchandising, promotion and brand loyalty efforts for digital sales and coupon business segment.
General Manager
Zaxby's Restaurant
Baton Rouge, LA
05.2017 - 03.2020
- Ordered, received and maintained appropriate levels of inventory for $35-40000 weekly volume unit.
- Delegated managers to direct food preparation portions and labeling, reduce waste and food costs, monitor times and temperatures and manage sales and labor.
- Engaged with guests to ensure we exceed their expectations and provided Encore dining experiences.
- Hired, coached and managed 3-4 Assistant Managers and 20 team members throughout daily operations.
- Set schedules for staff by planning and designating shifts and hours.
- Oversaw balancing of cash registers, reconciled transactions and deposited establishment's earnings to bank each weekly.
- Delivered in-depth training to workers in food preparation and customer-facing roles to promote strong team performance.
First Assistant Store Manager
Rite Aid Corporation
Baton Rouge, LA
01.2011 - 11.2014
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Coached 2 Assistant Managers and 12 sales associates in product specifications, improving communication and good customer service techniques.
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Walked through store areas daily to identify and proactively resolve issues negatively impacting operations.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.
- Rotated merchandise and displays to feature new products and promotions.
Substitute Instructor, Adaptive Teacher Aide
East Baton Rouge Parish School Board
Baton Rouge, LA
03.2010 - Current
- Instruct classes of as many as 30 students, communicate with teachers, administrators and parents while building a positive rapport with students.
- Participated in professional development opportunities and attended in-services and seminars.
- Assisted teachers with classroom management and document coordination to maintain positive learning environment.
- Completed and filed daily paperwork for classroom activities, including meal count sheets and attendance logs.
Assistant, Kitchen, Service Manager
Bennigan's Restaurant & Tavern
Baton Rouge, LA
03.2001 - 03.2008
- Provided clear direction and initiated action with a sense of urgency.
- Met with customers to discuss service needs and develop effective and practical solutions to enhance and build guests loyalty and relations.
- Monitored product quality and communicated necessary improvements in maintaining good inventory levels, food preparation, product storage, adherence to time and temperature protocols.
- Oversaw implementation of restaurant promotional and coupon offer campaigns.
- Trained 2 Assistant Managers and 20-25 cooks, servers and bartender staff on standards, company polices and conflict resolution for best customer service practices.
Education
B.S - Business Administration, Marketing
Southern University
1982
Skills
- Sales and Management
- Staff Management
- Cross-Selling
- Prospecting Clients
- Computer and Software Literate
- Product Knowledge
- Customer Accounts Management
- Employee Training
- Sales Planning
- Set Up and Facilitating Trade Shows
Certification
OSHA
TWIC
SECURITY PASS
CSST & OSHA 30
SERVSAFE FOOD SERVICE MANAGER
LICENSED BARTENDER
Timeline
Assistant Store Manager
Walgreens Boots Alliance
03.2020 - Current
General Manager
Zaxby's Restaurant
05.2017 - 03.2020
First Assistant Store Manager
Rite Aid Corporation
01.2011 - 11.2014
Substitute Instructor, Adaptive Teacher Aide
East Baton Rouge Parish School Board
03.2010 - Current
Assistant, Kitchen, Service Manager
Bennigan's Restaurant & Tavern
03.2001 - 03.2008
Territory Sales Manager
Philip Morris, USA
12.1994 - 03.2001
European Sales Manager/Account Manager
M&M Products Co., LTD
01.1986 - 10.1994
B.S - Business Administration, Marketing
Southern University
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