Ronne Curry-Custer
Summary
Accomplished Chief Revenue Officer at PATHEOUS HEALTH, adept in data-driven decision making and team building, spearheaded a 31.4% referral volume growth. Leveraged market research for strategic expansion and excelled in fostering high-performance teams through talent development and collaborative problem-solving, significantly enhancing revenue and market positioning.
Overview
12
12
years of professional experience
Work History
Chief Revenue Officer
PATHEOUS HEALTH
11.2023 - Current
- Accountable for driving overall revenue growth, market expansion, and the seamless integration of newly acquired companies.
- Delivered 31.4% referral volume growth in 2024, translating into a revenue upside of $XXX (insert exact figures).
- Expanded business focus to upstream opportunities, educating teams on nontraditional referral sources to gain competitive market advantages
- Directed and aligned efforts across sales, client support services, marketing, and education departments to meet organizational revenue goals and performance targets.
- Designed and implemented advanced sales strategies, including contract negotiations, strategic pricing adjustments, and value-based partner collaboration to drive sustainable growth.
- Set ambitious sales targets, crafted effective sales strategies, and steered the sales team to exceed performance goals through targeted training and performance monitoring.
- Spearheaded the implementation and rollout of an internal CRM system, streamlining management, tracking, and communication with referral partners to enhance operational efficiency and transparency.
- Oversaw the customer success team, ensuring they were equipped and motivated to deliver top-tier support and drive client success, particularly in the patient success journey.
- Developed and implemented referral intake communication strategies, improving the customer service experience and fostering stronger, long-term relationships with clients, leading to repeat business.
- Served as a senior point of contact for critical client issues, orchestrating timely and effective solutions to ensure client satisfaction and retention.
- Drove initiatives that converted major clients into strong advocates, improving brand reputation and fostering long-term business growth.
- Led collaboration efforts with clinical and operational staff to streamline priorities, improving productivity, reducing costs, and strengthening profitability.
- Launched an internal ambassador program to boost team engagement, foster alignment, and support the company’s sales and education mission.
Vice President of Business Development
ACCENTCARE
02.2022 - 09.2023
- Senior Leadership Team Member overseeing hospice census growth strategies across MI, IN, WI, IL, MO, and MN, with a focus on driving 1,600+ ADC across 6 IPCs and 4 VIPCs.
- Accountable for $132M in annual revenue growth for the central region.
- Lead and support a team of 10 sales leaders and 68 sales professionals, driving productivity and optimizing patient conversion through targeted recruitment, training, and development.
- Established and expanded strategic partnerships with physician groups, hospitals, communities, and managed care plans to enhance patient care.
- Spearheaded the MN acquisition, leading change management initiatives and successfully launching 4 hospital in-patient hospice partnerships, overseeing marketing, staffing, education, and KPI tracking.
- Advocate for the use of Trella data to drive strategic growth and sales planning, while leveraging Homecare Homebase reporting and CRM systems for data analysis and performance optimization.
- Collaborated with regional teams to meet KPIs across clinical quality, unbilled revenue, referral revenue, and gross margin.
- Piloted 6 flagship programs to address patient intake gaps, reducing admission time and boosting patient conversion.
- Chair the HCC Advisory Board, fostering collaboration, promoting employee development, and enhancing communication across teams.
Vice President of Business Development
THE CARE TEAM
10.2021 - 02.2022
- Executive Team Member responsible for defining and tracking key performance indicators (KPIs), ensuring weekly discussions to drive performance improvements.
- Led 10 sites and 3 Regional Sales Managers in driving Home Health and Hospice referral volume growth.
- Spearheaded the implementation of Medalogix Muse, Bridge, and Nurture to enhance communication and patient retention within the continuum of care.
- Created and launched the Transition Nurse program, reducing patient risk and ensuring retention within the continuum, with 18 patients transitioned in the Michigan market during Month 1.
- Developed and executed a Community Growth Plan that expanded partnerships and reduced clinical partner drive time, increasing hospice census by 21 in the first 90 days.
- Supported the HCHB rollout, educating teams on HCHB Analytics, dashboards, and sales metrics to drive performance.
- Led the integration of the Intake Team under the Sales division, creating a unified sales structure and streamlining the referral execution process.
- Created and hired the Clinical Director of Admissions role to support quick-response admissions, enabling same-day/next-day home health and hospice enrollments.
- Established a critical Hospice eligibility and follow-up protocol, addressing 'pending' and 'non-admitted' patients to reduce gaps in care.
- Implemented a hospital hold follow-up process, improving patient, family, and physician communication to reduce patient loss.
Regional Vice President of Business Development
SEASONS HOSPICE AND PALLIATIVE CARE
04.2019 - 10.2021
- Developed and executed the growth strategy for 9 Central Region sites, driving hospice admissions and average daily census (ADC) growth.
- Increased census by 11% in the first 12 months through targeted Business Development efforts and strategic partnerships.
- Managed and ensured execution of quarterly site strategies, focusing on maintaining the right patient mix to mitigate CAP risk.
- Led recruitment, training, and mentorship of Business Development leadership and Hospice Care Consultants/Clinical Nurse Liaisons, ensuring successful onboarding and performance.
- Drove referral and admission volume growth across 9 hospice inpatient centers.
- Collaborated with site leadership to identify and secure strategic partnerships (e.g., ACOs, MCOs) to expand market presence and improve patient access.
- Contributed to the National ACO/MCO task force, aligning teams across regions with targeted healthcare providers to drive growth.
- Established a performance management system to empower and hold sales teams accountable, ensuring goals were met and exceeded.
Vice President of Strategy and Business Development
AQUINAS HOME HEALTH
10.2018 - 04.2019
- Defined team goals and standardized reporting expectations to ensure consistency and alignment across the organization.
- Led the strategy and execution to grow both new and organic business, establishing forecasted referral/admission goals to optimize team cost per admit.
- Developed sales and marketing budgets with clear mileage guidelines, improving overall cost efficiency and productivity.
- Responsible for recruiting, hiring, and training both clinical and non-clinical sales teams to ensure high performance.
- Created a targeted sales strategy to optimize payor mix, supporting organizational longevity and profitability.
- Developed and implemented programs focused on reducing rehospitalizations and improving care transitions.
- Produced and updated clinical marketing collateral to highlight specialty programs and value propositions.
- Acted as a liaison between clinical and operational teams, ensuring transparent communication and fostering collaboration.
- Promoted a culture of trust and communication between Sales and Operations, strengthening internal relationships and operational alignment.
Regional Vice President of Sales
ENCOMPASS HOME HEALTH AND HOSPICE
06.2013 - 10.2018
- Led Division Managers and Regional Sales Directors to increase market share and drive growth across the Midwest Region.
- Achieved 18% organic admission growth in 2017 by driving home health volume and revenue expansion.
- Responsible for the recruitment, hiring, training, and retention of a high-performing leadership team, managing 11 direct reports and 75 representatives.
- Provided ongoing guidance and support to boost monthly productivity of Division Managers and Regional Sales Directors.
- Led strategic decisions on sales headcount, territory alignment, and growth plans, using market intelligence to introduce and implement home health specialty programs.
- Restructured sales and leadership teams, supporting the successful integration of newly acquired agencies.
- Built strong, loyal sales management teams through extensive training, leadership, and performance accountability.
- Created a cadence of accountability to maintain a structured sales process and ensure consistent results.
- Coached leadership to resolve internal conflicts, fostering a culture of collaboration and high performance.
Education
Bachelor of Arts - Marketing, Business Management
NEW MEXICO STATE UNIVERSITY
Las Cruces, New MexicoSkills
- Data-driven Decision Making
- Market Research and Competitive Analysis
- Team Building and Talent Development
- Collaborative Problem-Solving
- Strategic Planning and Execution
- Business Process Optimization
- Revenue Growth and Partnership Development
- Performance Metric Management
References
- Wade Stuber, Senior Vice President of Sales, Seasons Hospice and Palliative Care/AccentCare, (617) 981-5770
- Denise Lalka, Vice President of Operations, Seasons Hospice and Palliative Care/AccentCare, (586) 515-9095
- Dr. Brad Appl, President and CEO, Aquinas Carondelet Home Health, (816) 392-2300
- Annette Henegan, CEO, Aevitas Home Health, (708) 712-7643
- Todd Stern, CEO, Seasons Hospice and Palliative Care/Accentcare Hospice, (312) 218-7108
Timeline
Chief Revenue Officer
PATHEOUS HEALTH
11.2023 - Current
Vice President of Business Development
ACCENTCARE
02.2022 - 09.2023
Vice President of Business Development
THE CARE TEAM
10.2021 - 02.2022
Regional Vice President of Business Development
SEASONS HOSPICE AND PALLIATIVE CARE
04.2019 - 10.2021
Vice President of Strategy and Business Development
AQUINAS HOME HEALTH
10.2018 - 04.2019
Regional Vice President of Sales
ENCOMPASS HOME HEALTH AND HOSPICE
06.2013 - 10.2018
Bachelor of Arts - Marketing, Business Management
NEW MEXICO STATE UNIVERSITY
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