Summary
Overview
Work History
Education
Skills
Timeline
Generic
Ronnie Bailey

Ronnie Bailey

Lakewood,Colorado

Summary

• Seasoned Growth and Digital Product Leader boasting over 20 years of expertise in sales, product management, and marketing. Proficient across Small Business, Mid-Market, and Enterprise sectors, excelling in steering cross-functional teams towards digital innovation and product excellence

• Established strategic partnerships (Cisco, Microsoft, Amazon) as Sr. Director Global VoIP Product Management & Strategy at Level 3 Communications.

• Developed Level 3's Unified Communication & Collaboration Product strategy, growing & preserving revenues from $50M ARR to $200M+ ARR in 2 years by implementing growth, migration, and expansion strategies.

• Elevated 200+ salespeople as CenturyLink's Regional VP of Sales, surpassing revenue goals and increasing forecast accuracy through disciplined sales methodology and strong highlight on coaching, development, and performance management, resulting in a 91% job retention rate at 90/180/365-day milestones.

• Through Strategic Program Leadership, engineered an MTU & MDU fiber penetration strategy that soared past industry benchmarks, achieving an 14.5% increase in Lumen's national penetration rate in 14 months. This accomplishment solidified position as the preferred fiber solution for multi-tenant and multi-dwelling units.

Overview

17
17
years of professional experience

Work History

Sr. Director - Global Voice, Voice, VoIP & UCC

Lumen Technologies
01.2021 - 12.2022
  • Spearheaded Digital Transformation: Championed $1B digital transformation initiative, aligning legacy systems with forward-facing omnichannel capabilities, crucial for adapting to 5G and other emerging technologies.
  • Built Shared Capabilities: Developed universal product roadmap in collaboration with IT, MarTech, and Experience Design, achieving 95% KPI alignment and laying groundwork for shared digital capabilities across multiple business units.
  • Fostered Vendor Relationships: Led evaluation and integration of key SaaS and technology solutions, strengthening company's digital DNA and forming lasting partnerships beneficial to long-term strategy.
  • Team Development & Mentorship: Coached a team of 7 product managers in effective product execution, role-modeling a customer-centric approach and achieving a high team retention rate.
  • Developed and implemented comprehensive training program for product managers, ensuring they have necessary knowledge and skills to stay ahead of emerging trends and technologies in Voice, VoIP, and UCC industry.

Reg. Vice President of Sales - Small & Mid-Markets

CenturyLink
04.2019 - 01.2021
  • Metric-Driven Leadership: Managed a multi-tiered team of 200+ directors, sales managers, sales representatives & support, utilizing data-driven strategies to oversee a 12% revenue growth YoY, aligning with strategic organizational goals.
  • Aligned Tech & Business Goals: Orchestrated technology solutions that aligned with business objectives, showcasing adeptness at bridging the gap between technology and business needs.
  • Executive Coaching Framework & Accountability Matrix: Spearheaded the development and implementation of a comprehensive coaching framework and accountability matrix for the sales team, resulting in improved sales metrics and a 28% increase in team performance accountability within the first quarter of rollout.
  • Collaboration & Alignment: Collaborated with cross-functional teams, including marketing, product development, and customer support, to ensure alignment and support for sales strategies and initiatives.
  • Revenue & Channel Harmony: Identified and establish strategic partnerships with key industry channel players to drive business growth and increase market share for CenturyLink in the small and mid-market segment of the West region.
  • Expanded Network Via Strategic Partnerships: Formed pivotal alliances with MDU and MTU property firms, extending Lumen's fiber network to additional 1,200 properties within 1 year, bolstering service availability and enhancing brand in fiber solution industry.

Chief of Staff & Head of Product Operations

CenturyLink
04.2017 - 04.2019
  • Developed and executed data-driven strategies, presenting findings and recommendations to Executive Committee and Board; contributed to annual Board Priorities aligned with CenturyLink's strategic plan, driving organizational success.
  • Spearheaded annual Board Priorities development based on organization's Strategic Plan, resulting in 15% growth in goal achievement for CenturyLink and fostering strategic partnerships with board members.
  • Developed Domain Expertise: Conducted thorough market research to comprehend key trends in communications and media services, future product strategies and aligning with industry best practices.
  • Measurable Improvements: Led implementation of performance measurement tools, achieving 30% improvement in product performance metrics, validating effectiveness of digital products and features.
  • High-Impact Presentations: Crafted and delivered numerous Board of Director presentations, Industry Analyst Show presentations, and Customer MBR meeting presentations, enhancing corporate strategy and stakeholder relations.
  • Strategic Planning & Execution: Collaborate with Chief Marketing & Product Officer to develop and execute CenturyLink's strategic roadmap, ensuring alignment with market trends and industry best practices. Evaluate market opportunities, assess risks, and make data-driven decisions to drive product innovation and growth.

SR. DR. Global Voice, VoIP & UCC Strategy

Level 3
03.2015 - 04.2017
  • Strategic Build/Buy Analysis: Led comprehensive build/buy analyses at executive level, delivering insights that were crucial for long-term business strategy.
  • Strategic Established strategic partnerships (Cisco, Microsoft, Amazon), enhancing collaboration and business growth.
  • Cross-Functional Collaboration: Instituted executive-led collaborative environment among engineering, design, marketing, and sales to launch several significant product initiatives.
  • Oversight in Product Releases: Ensured all minor product and feature releases occurred within scope and on time, thanks to executive focus on aligning all stakeholders involved.
  • Strategic Market Analysis: Conducted in-depth market analysis to identify trends, opportunities, and competitive landscape in global voice, VoIP, and UCC market, providing key insights for product strategy and positioning.
  • Team Development & Mentorship: Coached a team of 3 product managers and 14 ICs in effective product execution, role-modeling a customer-centric approach and achieving a high team retention rate.

Chief Revenue Officer

ANPI, Inc.
02.2012 - 03.2015
  • Capitalized on Strategic Alliances to Boost Market Presence: Proactively scouted and cemented strategic business alliances, amplifying company’s footprint in key market segments. This approach fortified client relationships, generating upswing in revenue by 20% through new partnerships alone.
  • Pioneered Channel Partner Strategy: Spearheaded creation and implementation of groundbreaking channel partner strategy, led collaborative development of Atlas partner relationship management platform, and innovatively customized commission structures to maximize partner engagement and profitability.
  • High-Level Presentations: Regularly developed and presented strategic pitches to Board of Directors, industry analysts, and major clients. These presentations not only highlighted quarterly performance metrics but also provided visionary insights on market trends and strategic initiatives.
  • Enhanced Operational Efficiency with Process Overhauls: Pioneered adoption of advanced CRM tools and initiated sales process optimizations. This tech-forward approach amplified sales team productivity by 22%, fostered better lead tracking, and improved cross-departmental collaboration, paving way for more cohesive revenue strategy.
  • Team Development & Mentorship: Instituted an executive mentorship program, focused on honing leadership skills and instilling a strong sense of product and market understanding within rising talent.

Regional Vice President of Sales

CenturyLink
01.2010 - 02.2012

SR. DIR. & General Manager, SMB Sales & Marketing

Qwest Communications
02.2009 - 01.2010

SR. Vice President Sales & Marketing

Cypress Communications Inc
03.2006 - 02.2009

Education

BBA - Finance

University of Texas At Austin
Austin, TX

Skills

  • Strong Functional Marketing (B2B & B2C)
  • Strong Coaching and Mentoring (Framework & Process)
  • Strong relationship management and interpersonal skills (high EQ)
  • Organizational leadership (collaborative style)
  • Resourcefulness (able to stretch money and people)
  • Analytics and Strategic Planning (makes sound, fact-based decisions)
  • Intellectual horsepower (highly analytical & strategic)
  • Complex problem-solving (create options, then converge)
  • Innovative and creative thinking (need fresh thinking)
  • Networking, Voice, UCC, UCaaS, CCaaS, MDU, MTU, FIber, SASE, SD-WAN

Timeline

Sr. Director - Global Voice, Voice, VoIP & UCC

Lumen Technologies
01.2021 - 12.2022

Reg. Vice President of Sales - Small & Mid-Markets

CenturyLink
04.2019 - 01.2021

Chief of Staff & Head of Product Operations

CenturyLink
04.2017 - 04.2019

SR. DR. Global Voice, VoIP & UCC Strategy

Level 3
03.2015 - 04.2017

Chief Revenue Officer

ANPI, Inc.
02.2012 - 03.2015

Regional Vice President of Sales

CenturyLink
01.2010 - 02.2012

SR. DIR. & General Manager, SMB Sales & Marketing

Qwest Communications
02.2009 - 01.2010

SR. Vice President Sales & Marketing

Cypress Communications Inc
03.2006 - 02.2009

BBA - Finance

University of Texas At Austin

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Ronnie Bailey